The Future Normal
Henry Coutinho-Mason, Rohit BhargavaUnderstand what's next. Dissecting today's innovations in order to uncover tomorrow's opportunities.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 134 | Founded | 6 years ago | Last Issue | 3 days ago |
| Active | |||||
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thefuturenormal.substack.comLatest Issues
Six Future Words that will shape your events in 2027.
Yesterday, I closed VML’s Future Shopper report launch in London, giving away the first 150 copies of mine and Rohit’s new book, Future Words: A Non-Obvious Glossary of Terms That Don't Exist (But Soon Will).
While my keynote highlighted e...
Glitchenfreude, veritax, effortlux
No one knows what to believe any more.
This week 7,000 people liked a picture of a sign, supposedly spotted in a gym in San Francisco, which said: “Gym Etiquette 101: Don’t vibe code in between sets”.
Then the gym’s marketing director c...
Veritax, gemtrification, entry cliff
This week’s update features three Future Words that explore who gets to participate:
Zoom calls can now verify that you’re speaking to a human, not a bot. Over-enthusiastic influencers are being stopped from taking photos. And Anthropic i...
Aleagarchy, kismatch, schlockjoy.
As an author you’re meant to be like a parent and avoid having favourites. But this week’s special Sunday edition features three of my favourite Future Words, illustrated with recent news stories that show how we’re already living these wor...
Effortlux, mnemophobia, datachondria.
Thinking about the future is often seen as hard. It feels time consuming. Futurists love long reports and deep thought pieces. Readers, not so much.
But what if you could boil down a big idea about the future to a single word?
That’s my...
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Authors
The writers behind this newsletter.
Celebrating the Ideas & Instigators in The Future Normal
Founder, Non-Obvious Company and Co-Author, The Future Normal
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