The Future Normal
Henry Coutinho-Mason, Rohit BhargavaUnderstand what's next. Dissecting today's innovations in order to uncover tomorrow's opportunities.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 128 | Founded | 5 years ago | Last Issue | 4 months ago |
| Active | |||||
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thefuturenormal.substack.comLatest Issues
What business are you really in?
LEGO’s SMART Play system, ChatGPT Health, and sport on the Vision Pro.
Three recent innovations that highlight the tension between what’s changing (tech, culture, behaviours), and what doesn’t change (needs, aspirations, values).
At the h...
From 10,332 images to 1,788 LLM conversations
You read this newsletter because you like looking forward, not back. Me too.
But there are two important reasons I want to share some numbers and highlights from the last 12 months with you:
First, I’ve got your back. We’re all overwhelm...
52 questions for 2026
2025 was strange. Your non-technical colleague excitedly showed you their new vibe-coded app. You used live translation to talk with someone, even when you were both speaking different languages. Friends shared videos of their first driverl...
Raising the AI ambition level (at events, but also everywhere)
It’s been so long since I sent a newsletter, that many of you will have forgotten what you signed up for. This year has taken me to a place that, to be honest, I never expected. But I want to share why I’ve been quiet (and why it matters to...
How to sell AI to your team
In the past two and a half months, I’ve given 15 presentations – primarily focused on how we can use AI to enable and encourage human flourishing (while also future-proofing your business).
To me that seems like a profoundly obvious ambiti...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Future Normal.
| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Celebrating the Ideas & Instigators in The Future Normal
Founder, Non-Obvious Company and Co-Author, The Future Normal
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