The Good One
alan jonesStuff from me, mostly for tech startup founders but sometimes not.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 52 | Subscribers | Read | bigyahu.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The peak-end rule in startups
Most founders obsess over average experience. Average usability, average delivery times, average NPS. But here’s the thing: customers don’t remember averages. They remember moments — the best bit and the ending. That’s the peak-end rule in ...
Startups brand themselves by what they ship (and what they wear)
Every founder wants their startup to stand out, to be remembered, to survive long enough that customers care and investors lean in. The truth: your brand is not your logo, nor your pitch deck, nor your .ai domain. Your brand is the sum of w...
Cole Cornford on protecting your startup from teh hackerz
In the newest episode of Pick My Brain, Cole Cornford, founder of Galah Cyber, joined me to unpack the real security risks early-stage startups face, and why they’re not always the ones you expect. Forget hoodie-wearing hackers: the bigger ...
How GANI Pay is fixing the high fees of Australia's tap-to-pay system
Tap, beep, done. Australia’s payment experience is one of the world’s most convenient, but also one of the most expensive. Small businesses lose thousands a month in card and scheme fees, while everyday Australians pay hundreds each year ju...
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Authors
The writers behind this newsletter.
Tech angel investor, founder coach and t-shirt designer. My glass is half-full. I will be slightly late to the meeting.
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