Reletter
Artwork for The Ground Up

A celebration of the UK’s grassroots music venues. Through stories and interviews, we spotlight the vital people and places making local scenes thrive, often against the odds.

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Substack
PricingOnly free issuesPublishesWeekly
Issues11Foundeda year agoLast Issue3 months ago
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Artwork for The Ground Up

Latest Issues

How a derelict car park became one of Bristol's best grassroots venues

A quick note about The Ground Up: I'm a journalist reporting on music and culture for The Guardian, The Quietus, Dazed, Clash and elsewhere. I started this project with my friend Will because we realised there was no dedicated space documen...

3 months ago
15
4

Talking Independent Venue Week with founder Sybil Bell

A quick note about The Ground Up: I'm a journalist reporting on music and culture for The Guardian, The Quietus, Dazed, Clash and elsewhere. I started this project with my friend Will because we realised there was no dedicated space documen...

4 months ago
6

2025 debrief: reflections from the grassroots

Dan (left) and Will (right) on location at Birmingham’s Hare & Hounds. Image: The Ground Up (2025)

Since launching in July, The Ground Up has travelled from the coastline of North Shields to the verdant Calder Valley to find out what’s hap...

5 months ago
5

Inside the Hare & Hounds with Marta del Pino

The Hare with a full house during a METZ gig back in 2024. Image: Argiris Liosis (2024)

Interview and words by Dan McCarthy and Will Baldwin-Pask

Birmingham is a city well-versed in being underestimated. It’s the “Second City” that often...

6 months ago
7
4

There’s something in the air at The Trades Club, feat. Mal Campbell

Words and interview by Dan McCarthy

The beacon-red front door of the Trades Club. Image: The Ground up (2025)

Descending into Hebden Bridge as an outsider is a revelatory experience. There’s something in the air in this stretch of the Yor...

7 months ago
6

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Authors

The writers behind this newsletter.

  • Dan McCarthy

    Freelance journalist with a focus on music and culture | Bylines in The Guardian, Dazed, Clash, The Quietus, New Humanist, and beyond

  • Will Baldwin-Pask

    Writing longer & sometimes useful ideas about arts, comms and audiences. | The Ground Up & Content Culture UK | www.content-culture.co.uk

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