More Leads
Heather BakerMore leads means more sales. More sales means more revenue. More revenue means more options.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 6 | Founded | a month ago | Last Issue | 6 days ago |
| Active | |||||
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moreleads.substack.comLatest Issues
The lead generation skills you need on your team
I have a client who made a bad lead gen hire.
Correction. Almost every client I work with has made a bad lead gen hire. Most of them more than once.
Not a slightly disappointing one. A bad one. And some of the stories my clients tell me a...
If you are overwhelmed by lead gen, do this first
A lot of the people who come to me for help with lead gen are overwhelmed. They are not short of ideas and they are definitely not short of effort. They are doing plenty. They are posting. They are tinkering with the website. They have a ne...
All the things a lead generation engine does for you
I help businesses build sustainable lead gen engines. I do that because I think it is one of the most valuable things a business can have.
When your lead gen engine is running properly, it changes almost everything about how a business ope...
The lead generation mistake almost every business makes
I talk to businesses about lead generation every day. That’s my job, so the sample is skewed: people come to me when it isn’t working.
But after twenty years of those conversations, the same mistake keeps coming up. Different sectors, diff...
Building a B2B website for lead generation? Start with everything except the design
There is a fashionable argument that websites are over. That everything happens on social now, or in AI answers, or in someone’s inbox.
But think about how a B2B purchase actually works.
- Someone hears about you. A colleague mentions...
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Authors
The writers behind this newsletter.
I help B2B businesses find new customers and I help leaders think clearly about AI
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