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More Leads

Heather Baker

More leads means more sales. More sales means more revenue. More revenue means more options.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues8Founded2 months agoLast Issue15 days ago
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Latest Issues

11 ways to confuse and annoy the LinkedIn algorithm

It’s not personal. And you can fix it.

Nobody has cracked the LinkedIn algorithm. Not the gurus, not the agencies, and probably not half the people at LinkedIn. But while nobody knows exactly what it loves, we know a fair bit about what it...

15 days ago
16
Paid

19 things that changed in lead gen in September

The lead gen game changes every month. September was no exception.

If you’re building a lead gen engine and want to fine-tune it, read this post, adapt your strategy, and get more leads.

1. There will be two LinkedIn feeds

LinkedIn i...

17 days ago
18
4

The lead generation skills you need on your team

I have a client who made a bad lead gen hire.

Correction. Almost every client I work with has made a bad lead gen hire. Most of them more than once.

Not a slightly disappointing one. A bad one. And some of the stories my clients tell me a...

25 days ago
13
3

If you are overwhelmed by lead gen, do this first

A lot of the people who come to me for help with lead gen are overwhelmed. They are not short of ideas and they are definitely not short of effort. They are doing plenty. They are posting. They are tinkering with the website. They have a ne...

a month ago
10

All the things a lead generation engine does for you

I help businesses build sustainable lead gen engines. I do that because I think it is one of the most valuable things a business can have.

When your lead gen engine is running properly, it changes almost everything about how a business ope...

a month ago
8

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  • Heather Baker

    I build bespoke lead gen engines for B2B businesses. One channel at a time. No bots. No automated outreach. That's my business. I also help people think clearly about AI. Unbiased. Unsponsored. Unbought. That's my passion project.

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