Essays on culture, ambition and the things worth wanting, building and protecting.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 66 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||
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theindexbymufaro.substack.comLatest Issues
When Personal Style Became Intellectual Property
How repetition turns taste into recognition—and recognition into value.
Before there was a brand, there was a uniform.
What We Finance Becomes What We Inherit
“The difficulty lies, not in the new ideas, but in escaping from the old ones.”
John Maynard Keynes, Preface to The General Theory of Employment, Interest and Money
Capital is never merely money. It arrives with a clock, an appetite for r...
A Brief Reprieve From Being Perceived
The best nights out now begin with a minor confiscation.
Restaurants, parties and concerts are developing increasingly elaborate ways to separate us from our phones. A sticker over the camera. A locked pouch. One Italian restaurant offers...
Who Sits on the Board of Your Life?
If you looked at the bookshelves in my family home, you would find them filled with biographies. Many were bought and read by my father; slowly, I am making my way through them myself. My audiobook library looks much the same: founders, pre...
Chatham House Rules
The Chatham House Rule allows ideas to leave the room, but not the identities of those who expressed them. Officially, there is only one Rule. This essay is about all the others.
An invitation is never merely an invitation.
It is a...
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Authors
The writers behind this newsletter.
Co-founder of Rolodex Media. Author of The Index. I write about the forces upstream of culture: capital, taste, ambition and institutions.
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