Essays on culture, ambition and the things worth wanting, building and protecting.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 68 | Founded | 2 years ago | Last Issue | 12 days ago |
| Active | |||||
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theindexbymufaro.substack.comLatest Issues
Money, Manners & Other Inheritances
Melbourne, October 2026.
I’m writing this as I wait to board my flight home to Sydney, having spent last night discussing money with a group of young women at the inaugural Dea Riser dinner, hosted by The Dea Network.
Early in the evening...
Society Pages & Balance Sheets
Hello friends, happy Wednesday.
Sydney is in excellent form at the moment. Daylight saving has returned, Potts Point is heaving, and the city’s fashion, media and hospitality industries have seemingly coordinated their calendars to ensure...
When Personal Style Became Intellectual Property
How repetition turns taste into recognition—and recognition into value.
Before there was a brand, there was a uniform.
What We Finance Becomes What We Inherit
“The difficulty lies, not in the new ideas, but in escaping from the old ones.”
John Maynard Keynes, Preface to The General Theory of Employment, Interest and Money
Capital is never merely money. It arrives with a clock, an appetite for r...
A Brief Reprieve From Being Perceived
The best nights out now begin with a minor confiscation.
Restaurants, parties and concerts are developing increasingly elaborate ways to separate us from our phones. A sticker over the camera. A locked pouch. One Italian restaurant offers...
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Authors
The writers behind this newsletter.
Co-founder of Rolodex Media. Author of The Index. I write about the forces upstream of culture: capital, taste, ambition and institutions.
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