The Index
MufaroSomewhere between a pitch deck and a three-martini lunch.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 55 | Founded | a year ago | Last Issue | 11 days ago |
| Active | |||||
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theindexbymufaro.substack.comLatest Issues
The Swag Gap: A Field Guide to Ambition Incompatibility
There’s a term making the rounds on TikTok right now: the swag gap. In its most surface-level form, it’s the observation that one person in a relationship simply has more — more style, more confidence, more cultural fluency, more it — than...
The Business of Being Trusted
I got accepted into ShopMy on a Tuesday. By Wednesday I had built four shelves, linked seventeen products, and renamed one collection three times before landing on “Outfit Repeating Is Chic.” (Because it is) It felt, structurally, identical...
A New York Recut
There is a version of me that lives in New York in May, every year, until I die. She rents an apartment somewhere in the West Village or on the UES. She has a standing 8am at a hot yoga studio and a standing 9pm at a wine bar. She is on fir...
Money That Can Wait
There is a particular kind of death that venture capital inflicts on consumer brands - and it’s almost never loud. It doesn’t happen with a scandal or a collapse. It happens slowly, in the space between what a brand was and what it needed t...
The Last Scarce Thing
There is still a certain kind of founder, operator or investor who talks about brand as if it is the bit you get to once the serious work is done. First you build the product. Then you get distribution. Then, somewhere down the line, you ti...
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| Subscribers | Engagement | 76 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Building Rolodex Media. More fun on tiktok, Somewhat cooler on instagram but undoubtedly my most interesting self on Substack.
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