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The Leading Marketing Operations Newsletter | The Marketing Operations Strategist

Sara McNamara

Looking for the most innovative marketing operations newsletter? The Marketing Operations Strategist delivers expert insights, strategies, and tips to optimize your MOPs, Martech, and processes. Subscribe for top MOPs content today!

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Latest Issues

The Marketing Operations Strategist - Steal my AI for ops stack: the 6 workflows saving my week (+ decision matrix) 🗺️

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A quick note that I feel strongly about…

Some folks are saying that marketing ops has zero chance of being replaced by AI. I get the sentiment — I wish it were 100% true. But I also feel like saying such a thing would be misleadin...

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The Marketing Operations Strategist - Steal my MOPs internal marketing kit ❤️‍🔥

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I’ve been working on rewriting my RevOps team charter for this whole new world of AI, and it’s reminding me so much of writing the case for MOPs investment. This is a topic that many of you DM me about on LinkedIn or ask in De...

2 months ago
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The Marketing Operations Strategist - Who owns AI for GTM? It should be you.

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Everyone in GTM is talking about AI right now. Sales wants a call analyzer. Marketing wants a content bot. The CMO saw something at a conference and wants to know why we don't have it yet (sigh).

And if you're in ops, you're...

3 months ago

The Marketing Operations Strategist - Here's how to use Claude to shine at work. ✨

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Hope all is well with you! Things have been crazy over here, between some unexpected family events and moving to a new place in San Diego, all in one month. That’s why this edition is a little late…but at least you know it’s me and...

3 months ago

The Marketing Operations Strategist - 🎸 Pro Tips from 10+ Years: How to Run Campaign Ops Like a Rockstar

Hey! 👋

Hope you’re having a great year so far! There’s something about this year, it seems like everyone has really hit the ground running and hasn’t stopped. 🙃

In this edition, I want to teach you everything I’ve learned in 10+ years o...

5 months ago

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