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The Lore

Neal Moore, Mia Chua

Welcome to The Lore, stories for storytellers from Moore's Lore Media - Content Strategy & Storytelling Solutions based in Singapore.

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Substack
PricingOnly free issuesPublishesWeekly
Issues25SubscribersRead mooreslore.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

The Business of Storytelling feat. Zat, Editor, The Peak

In this, the final episode of our very first season, Zat (just Zat!), Editor of luxury print and online publication The Peak discusses his approach to storytelling for different platforms.

a month ago
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EXCLUSIVE: Claim Your Discount Code For 'Content360' Next Week!

Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 12 years. It brings together the finest in the content marketing industry from Singapore, Malaysia, Indonesia, Hong Kong, Thailand...

2 months ago
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The Business of Storytelling feat. Theresa Pragasm, Head of Brand, StashAway

One could argue that a brand is the sum of the stories we, and others, tell about it, which would explain why Theresa Pragasm, Head of Brand at Singaporean fintech firm StashAway is using storytelling to educate customers about this excitin...

2 months ago
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The Business of Storytelling feat. Simon Kearney, CEO, Click2View

Now this was a fun one! Simon Kearney is CEO of Click2View, the content marketing agency I co-founded with him in 2010. I sold my half in 2017 but Simon and I remain great mates and colleagues and he has taken the agency to even greater hei...

3 months ago
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Authors

The writers behind this newsletter.

  • Neal Moore

    Content and communications consultant, actor, writer & producer all the same time!

  • Mia Chua

    Multipotentialite Project Manager and Content Marketer. \ud83d\udc69\ud83c\udffb‍\ud83d\udcbb 50% Left-Brained and 50% Right-Brained. \ud83e\udde0

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