The CMO Office By Analytic Partners
Nikki TaylorHelping marketers claim their seat in the C-suite by turning data into expertise. A publication of Analytic Partners.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 82 | Founded | 2 years ago | Last Issue | 10 days ago |
| Active | |||||
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the-cmo-office.comLatest Issues
The measurement myths holding marketers back
Marketing measurement has become extraordinarily sophisticated. Marketers can now call on Marketing Mix Modelling (MMM), attribution, incrementality testing, brand studies, forecasting, lifetime value analysis and a growing collection of da...
Social Isn't Suffering From Creative Wear Out. It's Suffering From Audience Saturation.
Every marketer running social has watched a campaign's numbers slide within weeks and called it creative wear out. Jo-Ann Foo, Senior Director Australia at Analytic Partners, says that diagnosis is wrong almost every time. The creative usua...
Software can build you a measurement model. It can’t build the trust.
When businesses think about Marketing Mix Modelling, experimentation and brand measurement, the choice is often framed as software versus services.
On one side are self-service platforms that give teams the technology to build and interrog...
Stop asking every measurement tool the same question 🛑
Based on an original post by Jason McNellis, VP & Commercial Analytics Ambassador, Analytic Partners
Marketers have more ways to measure performance than ever before; Marketing Mix Modelling (MMM), experiments, lift studies, attribution, A...
Why global brands need healthy chaos, with Jon Stona of Airwallex
In this episode of The CMO Office Podcast, I speak with Jon Stona, Vice President, Global Marketing at Airwallex, about how the Melbourne-born fintech combines a strong global core with what he calls “healthy chaos” in local markets.
We ex...
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Authors
The writers behind this newsletter.
Battle-tested marketing strategist with 20+ years of turning data into decisions that drive business growth across APAC. Host of The CMO Office podcast. Let's make marketing the heartbeat of every boardroom decision.
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