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The CMO Office

Nikki Taylor, Jo-Ann Foo

Helping marketers claim their seat in the C-suite by turning data into expertise. A publication of Analytic Partners.

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Substack
PricingOnly free issuesPublishesWeekly
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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Planning for Certainty Is the Real Risk in 2026.

Across Asia and Australia, marketing plans signed off just a few months ago are being quickly overtaken by events. The ongoing conflict in the Middle East has reintroduced volatility into global energy markets. Oil prices are feeding throug...

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We Asked 455 Marketers How They Make Investment Decisions. Here’s What They Told Us.

We recently spoke to 455 senior decision-makers responsible for marketing budgets, each with a median annual spend of $100 million.

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Marketing With Shrinking Budgets: How to Grow When the Easy Money Is Gone

If the past few years have taught CMOs anything, it’s this: budget pressure is no longer cyclical, it’s structural. Across Australia and APAC, marketing leaders are being asked to do more with less. Growth targets remain ambitious. Media co...

23 days ago
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Growth Isn’t a Media Problem. It’s a Decisioning Problem.

For years, marketers have been told that growth lives or dies in the media plan. Pick the right channels. Optimise the mix. Squeeze harder on performance. Yet across thousands of brands, categories and markets, the data tells a more uncomfo...

a month ago
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Authors

The writers behind this newsletter.

  • Nikki Taylor

    Battle-tested marketing strategist with 20+ years of turning data into decisions that drive business growth across APAC. Host of The CMO Office podcast. Let's make marketing the heartbeat of every boardroom decision.

  • Jo-Ann Foo
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