The CMO Office
Nikki TaylorHelping marketers claim their seat in the C-suite by turning data into expertise. A publication of Analytic Partners.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 68 | Founded | a year ago | Last Issue | 7 days ago |
| Active | |||||
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the-cmo-office.comLatest Issues
CASE STUDY: When one campaign lifts the whole portfolio
Marketing effectiveness is often judged too narrowly. A campaign is launched, a product is promoted, and performance is assessed against that specific objective. Success or failure is measured in isolation.
What the Simplot and Analytic Pa...
Why your measurement strategy fails before it even begins
Picture the post-campaign review. The numbers are up, the deck looks sharp, and someone is already floating next year’s budget. Then a single question lands: did the campaign actually drive those sales, or would the spike have happened anyw...
The 18-Week Amnesia Effect: Why Your Most Defensible Budget Cut Can Be Your Most Expensive
It feels responsible. But it rests on a misunderstanding of what happens when a brand goes quiet.
Photo by Rafael Garcin on Unsplash
As Analytic Partners’ Managing Director for Australia and Asia, Paul Sinkinson, puts it, “A pause isn’t a...
The 6 Conversations That Defined H1 (And None of Them Were About AI)
Halfway through the year is a funny time for marketers.
Budget reviews are happening. H2 planning is underway. AI predictions are multiplying faster than anyone can keep up with. And somewhere in the middle of all that, most of us are so b...
Inside PRISM+’s Commercial Playbook with Frank Ng
How does a Singapore-born consumer electronics challenger grow profitably in one of the most competitive categories around? In this episode of The CMO Office Podcast, I sit down with Frank Ng, VP Commercial at PRISM+, to find out.
PRISM+ h...
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Authors
The writers behind this newsletter.
Battle-tested marketing strategist with 20+ years of turning data into decisions that drive business growth across APAC. Host of The CMO Office podcast. Let's make marketing the heartbeat of every boardroom decision.
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