The CMO Office
Nikki Taylor, Jo-Ann FooHelping marketers claim their seat in the C-suite by turning data into expertise. A publication of Analytic Partners.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 53 | Subscribers | Read | the-cmo-office.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Growth Isn’t a Media Problem. It’s a Decisioning Problem.
For years, marketers have been told that growth lives or dies in the media plan. Pick the right channels. Optimise the mix. Squeeze harder on performance. Yet across thousands of brands, categories and markets, the data tells a more uncomfo...
The Hidden Power of Channel Synergy: Why Chinese Brands Play a Different Game🀄
Walk into any marketing team in China and you’ll find a wall of screens, each tracking performance across platforms you may never have heard of. Douyin, WeChat, Little Red Book, Tmall, Taobao, Weibo, Kuaishou, Bilibili, the list goes on. Fo...
The “Diminishing Returns” Trap: Why Cutting Video Spend Can Shrink Total ROI
If you’ve ever watched a finance team react to a channel ROI curve, you’ll recognise the pattern. The moment the line starts bending down, hands hover over the “reduce spend” button like it’s a fire alarm. And to be fair, in a world of tigh...
Leadership Means Nothing If It Doesn’t Help CMOs Win 🏆
Of course we are delighted to have once again been named a Leader in The Forrester Wave™: Marketing Measurement and Optimisation Services, Q1 2026 but this is not a “humbled and proud” post because, for the CMOs I talk to in APAC, awards ar...
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Authors
The writers behind this newsletter.
Battle-tested marketing strategist with 20+ years of turning data into decisions that drive business growth across APAC. Host of The CMO Office podcast. Let's make marketing the heartbeat of every boardroom decision.
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