The CMO Office
Nikki TaylorHelping marketers claim their seat in the C-suite by turning data into expertise. A publication of Analytic Partners.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 79 | Founded | 2 years ago | Last Issue | 13 days ago |
| Active | |||||
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the-cmo-office.comLatest Issues
Stop asking every measurement tool the same question 🛑
Based on an original post by Jason McNellis, VP & Commercial Analytics Ambassador, Analytic Partners
Marketers have more ways to measure performance than ever before; Marketing Mix Modelling (MMM), experiments, lift studies, attribution, A...
Why global brands need healthy chaos, with Jon Stona of Airwallex
In this episode of The CMO Office Podcast, I speak with Jon Stona, Vice President, Global Marketing at Airwallex, about how the Melbourne-born fintech combines a strong global core with what he calls “healthy chaos” in local markets.
We ex...
Word Of Mouth Sounds Dated But It's Never Mattered More.
That instinct is wrong. The thing word of mouth describes hasn’t faded. It has exploded.
Think about the last considered purchase you made. You probably didn’t hear about it from one person and walk straight to checkout. More likely, a cre...
Brand is back according to Cannes (and AI may make it stronger 💪)
Last week, I joined marketers from across Singapore at Meta’s offices for a Cannes Lions recap hosted by our friends at WARC in partnership with The Marketing Society and IAA. For those of us who did not spend a week on the Croisette in Jun...
This could be the future of measurement, but is marketing ready?
For years, marketing measurement has largely looked backwards. Reports explained which campaigns performed, which channels generated activity and where budgets appeared to deliver a return. By the time those findings reached decision-makers...
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Authors
The writers behind this newsletter.
Battle-tested marketing strategist with 20+ years of turning data into decisions that drive business growth across APAC. Host of The CMO Office podcast. Let's make marketing the heartbeat of every boardroom decision.
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