The CMO Office
Nikki Taylor, Jo-Ann FooHelping marketers claim their seat in the C-suite by turning data into expertise. A publication of Analytic Partners.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 62 | Founded | a year ago | Last Issue | 7 days ago |
| Active | |||||
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the-cmo-office.comLatest Issues
LIVE FROM CAMPAIGN 360: When the world changes, your marketing plan HAS to change with it.
Day one of Campaign360, Singapore’s biggest marketing industry event, has just ended and I have retired to the promenade at Marina Bay Sands with a glass of bubbly to reflect on a deeply stimulating day of presentations and conversations....
What happens when a fintech CMO challenges how marketing value is measured?
In this episode of The CMO Office Podcast, I sit down with Jason Huan, Chief Marketing Officer at Endowus, to explore what it really takes to build trust, drive growth, and prove impact in financial services.
This is a category where the s...
APAC’s Energy Shock Is Already Rewriting Your Marketing Plan
Amongst the many appalling outcomes of the current Middle East conflict we have to consider the fact that the economic fallout will impact Asia and Australia more so than most other regions. As marketers, we need to be honest with ourselves...
🎙️PODCAST: Why Marketing Mix Modelling is the map for marketers in a volatile world
Marketing Mix Modelling is entering a new phase.
Built on decades of evidence and rigour, it is now evolving to meet the demands of a more volatile, fast-moving environment. As expectations shift from explanation to action, MMM is bec...
Why Most Marketing Plans Fail the Moment They’re Written (and What to Do About It)
Welcome to the first award winning edition of The CMO Office!
Last night we were proud to take home Silver for Best B2B Content Marketing Strategy for ‘The CMO Office’ at Marketing Interactive’s Content 360 Awards, in no small part thanks...
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Authors
The writers behind this newsletter.
Battle-tested marketing strategist with 20+ years of turning data into decisions that drive business growth across APAC. Host of The CMO Office podcast. Let's make marketing the heartbeat of every boardroom decision.
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