The CMO Office
Nikki TaylorHelping marketers claim their seat in the C-suite by turning data into expertise. A publication of Analytic Partners.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 74 | Founded | a year ago | Last Issue | 6 days ago |
| Active | |||||
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the-cmo-office.comLatest Issues
AI is scaling marketing. But is it scaling judgement?
Marketing leaders no longer need convincing that artificial intelligence matters. According to Scaling Faster. Scaling Better?, the latest edition of IAA Singapore’s Insights series, 100% of CMOs believe AI is essential to the future of mar...
How marketers earn the right to be bold with Haymans Fung, Standard Chartered
In this episode of The CMO Office Podcast, I speak with Haymans Fung, Managing Director, Global Head of Wealth and Retail Bank Marketing at Standard Chartered, about how she approaches that challenge.
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Haymans begins with the...
In the age of AI, showing your work builds brand trust
This week I am delighted to introduce the first official guest post on The CMO Office, written by content and communications expert Neal Moore, author of the Pro-Human Substack and a relentless advocate for the value of human creativity, im...
The mega sale day playbook, more media, deeper discounts, is starting to fail brands.
China’s major ecommerce festivals remain among the most important commercial moments in the retail calendar. The two biggest, 618 and Singles Day, continue to attract enormous consumer attention and investment from brands. Yet the way brand...
The 8 fouls holding marketing back from winning the growth agenda 🏆
Every successful football team needs a midfielder who can see the whole pitch. The best midfielders connect defence with attack, understand how the game is developing and create the conditions in which others can perform. They rarely succee...
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Authors
The writers behind this newsletter.
Battle-tested marketing strategist with 20+ years of turning data into decisions that drive business growth across APAC. Host of The CMO Office podcast. Let's make marketing the heartbeat of every boardroom decision.
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