The CMO Office
Nikki Taylor, Jo-Ann FooHelping marketers claim their seat in the C-suite by turning data into expertise. A publication of Analytic Partners.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 50 | Subscribers | Read | the-cmo-office.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Leadership Means Nothing If It Doesn’t Help CMOs Win 🏆
Of course we are delighted to have once again been named a Leader in The Forrester Wave™: Marketing Measurement and Optimisation Services, Q1 2026 but this is not a “humbled and proud” post because, for the CMOs I talk to in APAC, awards ar...
Confessions of a CMO: What I Didn’t Know About Marketing Effectiveness Almost Killed My Budget
I’ve led big regional teams, juggled brand, performance, and customer experience across Asia-Pacific. I’ve launched award-winning campaigns, rolled out million-dollar martech stacks and reported directly to global C-suites. I was fluent in ...
Pay-To-Play: Why Marketing Spend in China Is Skyrocketing 🚀
### The spending gap
[Part 2] AI Search Will Break Attribution Before It Breaks Search.
If Part 1 of this double-header reframed search as a reflection of upstream demand rather than the starting point, the next question is unavoidable: what happens to attribution when that reflection becomes narrower, cleaner, and harder to i...
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Authors
The writers behind this newsletter.
Battle-tested marketing strategist with 20+ years of turning data into decisions that drive business growth across APAC. Host of The CMO Office podcast. Let's make marketing the heartbeat of every boardroom decision.
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