The CMO Office
Nikki TaylorHelping marketers claim their seat in the C-suite by turning data into expertise. A publication of Analytic Partners.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 77 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||
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the-cmo-office.comLatest Issues
Word Of Mouth Sounds Dated But It's Never Mattered More.
That instinct is wrong. The thing word of mouth describes hasn’t faded. It has exploded.
Think about the last considered purchase you made. You probably didn’t hear about it from one person and walk straight to checkout. More likely, a cre...
Brand is back according to Cannes (and AI may make it stronger 💪)
Last week, I joined marketers from across Singapore at Meta’s offices for a Cannes Lions recap hosted by our friends at WARC in partnership with The Marketing Society and IAA. For those of us who did not spend a week on the Croisette in Jun...
This could be the future of measurement, but is marketing ready?
For years, marketing measurement has largely looked backwards. Reports explained which campaigns performed, which channels generated activity and where budgets appeared to deliver a return. By the time those findings reached decision-makers...
AI is scaling marketing. But is it scaling judgement?
Marketing leaders no longer need convincing that artificial intelligence matters. According to Scaling Faster. Scaling Better?, the latest edition of IAA Singapore’s Insights series, 100% of CMOs believe AI is essential to the future of mar...
How marketers earn the right to be bold with Haymans Fung, Standard Chartered
In this episode of The CMO Office Podcast, I speak with Haymans Fung, Managing Director, Global Head of Wealth and Retail Bank Marketing at Standard Chartered, about how she approaches that challenge.
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Haymans begins with the...
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The writers behind this newsletter.
Battle-tested marketing strategist with 20+ years of turning data into decisions that drive business growth across APAC. Host of The CMO Office podcast. Let's make marketing the heartbeat of every boardroom decision.
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