The CMO Office
Nikki Taylor, Neal Moore, Jo-Ann FooHelping marketers claim their seat in the C-suite by turning data into expertise. A publication of Analytic Partners.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 33 | Subscribers | Read | the-cmo-office.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Hidden Cost of Siloed Marketing Measurement 🤫
I was having coffee with a CMO last week who told me something that stopped me cold. “We’ve got great data from every channel,” she said, “but I still can’t tell you which campaigns actually drove our revenue growth.”
F1 Sponsorship Isn’t About Visibility. It’s About Velocity.
But for the real race, it happens off the track — and far beyond race weekend.
5 Inspiring Insights from The CMO Office Podcast (So Far…) 💡
Five episodes in, The CMO Office Podcast has already delivered a Chinese buffet of big ideas, bold experiments and career-changing lessons. Whether you're already a CMO or a CMO in the making, this list of insights will inspire you to great...
Synergy Is the New Performance 📈
We all know marketing is omnichannel. That’s not the revelation. The real question is: how often do we actually model what happens when those channels work together?
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Authors
The writers behind this newsletter.
Battle-tested marketing strategist with 20+ years of turning data into decisions that drive business growth across APAC. Host of The CMO Office podcast. Let's make marketing the heartbeat of every boardroom decision.
Brit based in Singapore, I write about the value of being human in an increasingly inhuman world. I'm not anti-tech I'm just pro-human, how about you?
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