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The Experimental Marketer’s Newsletter

The Experimental Marketer

Building Marketing Careers That Thrive With Technology (developed by a Marketer, for Marketers)

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues21SubscribersRead theexperimentalmarketer.substack.co...

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

The Friction Paradox:

It may sound like a contradiction, but even with countless digital experiences promising frictionless interactions, friction still belongs in certain processes, particularly when it comes to how marketers leverage their technology stack. We...

3 months ago
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The Experimental Marketer Guides

This is the first of the Experimental Marketers Guides! Each Guide organize content around topics for Marketers and will have a combination of short format texts, videos and longer articles (but not that long ;-).

3 months ago
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Bridging the Gap Between Marketing Execution and C-Suite Expectations

As many of you already know, throughout my career I have seen the same issues around marketers and technology over and over again. To help me, I ended up creating the Experimental Marketer Framework. This framework can also help other marke...

3 months ago
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Why AI spending isn’t boosting marketing

Imagine a company investing heavily in faster ambulances while ignoring the pothole-riddled road that keeps causing accidents. It sounds weird, but, according to a new survey, this is happening in marketing AI investments across the private...

4 months ago
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Authors

The writers behind this newsletter.

  • The Experimental Marketer

    Marketing Work Revealed Through the Lens of Technology

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