The Experimental Marketer
I help Senior Marketers build a system that turns technology chaos into a strategic advantage (while making their own career antifragile). Created by a Marketer for Marketers.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 74 | Founded | 3 years ago | Last Issue | 10 days ago |
| Active | |||||
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theexperimentalmarketer.substack.co...Latest Issues
Marketer, Your Holiday Shoppers Now Bring Agents
I wanted this week's newsletter to be very tactical and to help marketers get ready (or at least as ready as they could ever be).
I leveraged Shoptalk's Fall even material, gathered from the many brands and practitioners who presented at...
Marketer, No Vendor Can Sell You Your Definitions: Building AI Context With the 8 Es
As I continue to research the Future of Marketing Work and AI, the word context continues to pop-up again and again. It is mostly used in the context of AI agents (as in “AI agents need the appropriate context to work properly), but usually...
Marketer, Your Agency Wants to Run Your Stack
I have to admit I have always been concerned with Marketers who outsource all of marketing work to vendors…you may know the type? Reach to a vendor for a strategy deck, then asks for help selecting platforms and other partners and finally h...
Marketer, You Are the API Right Now: The Exchange Skill That Gets You Out of the Middle
Meghan Gendelman, Canva’s B2B CMO, was on stage at the Association of National Advertisers (ANA) martech conference last week when she said the line I wrote down twice: “the marketer is the API right now.” She uses several LLMs every day, t...
Marketer's Accountability Outlasts the CMO: The Explain Skill That Makes Your Work Defensible
I was inspired by Frans Riemersma's Martech.org article about what happens to martech when the CMO disappears. But me being me, I started thinking about what happens to marketers when the CMO positions disappears or mutates.
For this arti...
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One practical martech framework for brand-side marketers, delivered every week. Making marketing careers antifragile. Created by a marketer, for marketers.
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