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The Experimental Marketer Newsletter

The Experimental Marketer

Every week I help mid-career marketers build trust, authority, and career options in the age of AI and Martech. Created by a marketer, for marketers.

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Substack
PricingOnly free issuesPublishesWeekly
Issues66Founded2 years agoLast Issue4 days ago
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Latest Issues

The Audit Nobody Has to Approve, Marketer: Strategic Discovery Is a Career Move

I wrote about organizational debt in March and I already need to review it. This is the latest edition, with all the different types of debts explained (and owned!), plus what marketers can do to help their companies (while also helping the...

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Marketers Are Closing the Wrong Skills Gap: The Anti-fragile Skills That Outlast AI

In this newsletter, I am reacting to the report NewtonX for Adweek I have read this past week. In it marketers both overestimate their AI proficiency, while an AMA research shows marketers consider soft skills (the ones that are harder for...

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When you are the architect, Marketer, the lattice will beat the ladder

This week I am here digesting some of the latest (very interesting) conversations about the Future of Marketing Work (and of Marketers). So far, they are all converging towards marketers becoming architects of systems, one way of another!...

18 days ago
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You’re in the Quarterly Review, Marketer, and the Number May Not Hold

For this week's newsletter I wrote about marketing measurement and ethics, explaining what are the marketers obligations when reporting on data and letting AI make decisions.

I borrowed this topic form my upcoming book, where I combine tw...

25 days ago
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Execution Was Repriced to Zero. The Barbell Is How Your Marketing Career Thrives With It.

For this newsletter, I wanted to get Taleb's antifragile concept that I used to describe resilient and adaptable marketing systems in my book, but turn it towards the Marketer's own career.

I build and reconfigure my own Marketing Career...

a month ago
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  • The Experimental Marketer

    Every week I help mid-career marketers build trust, authority, and career options in the age of AI and Martech. Created by a marketer, for marketers.

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