The Experimental Marketer Newsletter
The Experimental MarketerEvery week I help mid-career marketers build trust, authority, and career options in the age of AI and Martech. Created by a marketer, for marketers.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 60 | Founded | 2 years ago | Last Issue | 8 days ago |
| Active | |||||
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theexperimentalmarketer.substack.co...Latest Issues
Marketers Are Optimizing Away Their Own Luck
This newsletter is a remix of a previous one that tackled serendipity and martech (no, not an oxymoron, they can actually go together!).
I ended up so interested in this unlikely pairing that I ended up adding it to my own book: “Strategic...
The Data Ownership Skill Your Martech Stack Won’t Give You: Why Having Customer Data Isn’t Owning It
This is a revision of a previous article from 2025. Through my recent research I ended up finding more info on its main topic: the Data Ownership Dilemma inside companies and how it affects marketing's capacity to execute its own strategy (...
I Spent a Year Telling Marketers to Become Builders.
I wrote this article as a receipt of sorts. I started writing about marketers using AI to build and then I started building myself. I wanted to explained why I did it, what got me started and what I was able to put together on my own, as a...
They’re Courting You, Marketer and That’s the Tell.
Last week has been an absolute whirlwind in the marketing technology (martech) industry. Databricks announced their Agentic CDP while Hightouch make a billionaire offer for customer identity capabilities.
Although these may seem disconnec...
Your Marketing Framework Is Also a Career Strategy
This is another article on the process of developing my framework and my book.
Here we are covering the last E of the Experimental Marketer Framework: Evolve. This E was the last one to be added, when I realized the framework could work n...
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The writers behind this newsletter.
Every week I help mid-career marketers build trust, authority, and career options in the age of AI and Martech. Created by a marketer, for marketers.
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