The Experimental Marketer Newsletter
The Experimental MarketerEvery week I help mid-career marketers build trust, authority, and career options in the age of AI and Martech. Created by a marketer, for marketers.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 63 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||
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theexperimentalmarketer.substack.co...Latest Issues
You’re in the Quarterly Review, Marketer, and the Number May Not Hold
For this week's newsletter I wrote about marketing measurement and ethics, explaining what are the marketers obligations when reporting on data and letting AI make decisions.
I borrowed this topic form my upcoming book, where I combine tw...
Execution Was Repriced to Zero. The Barbell Is How Your Marketing Career Thrives With It.
For this newsletter, I wanted to get Taleb's antifragile concept that I used to describe resilient and adaptable marketing systems in my book, but turn it towards the Marketer's own career.
I build and reconfigure my own Marketing Career...
Marketers as the Checkpoint: how to tell positive friction from bureaucracy
Another older article that has been re written and improved! As we move towards Agentic everything, the issue of finding good friction and where it should sit in your marketing processes keeps getting more relevant. In this article, we disc...
Marketers Are Optimizing Away Their Own Luck
This newsletter is a remix of a previous one that tackled serendipity and martech (no, not an oxymoron, they can actually go together!).
I ended up so interested in this unlikely pairing that I ended up adding it to my own book: “Strategic...
The Data Ownership Skill Your Martech Stack Won’t Give You: Why Having Customer Data Isn’t Owning It
This is a revision of a previous article from 2025. Through my recent research I ended up finding more info on its main topic: the Data Ownership Dilemma inside companies and how it affects marketing's capacity to execute its own strategy (...
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The writers behind this newsletter.
Every week I help mid-career marketers build trust, authority, and career options in the age of AI and Martech. Created by a marketer, for marketers.
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