The Experimental Marketer Newsletter
The Experimental MarketerEvery week I help mid-career marketers build trust, authority, and career options in the age of AI and Martech. Created by a marketer, for marketers.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 57 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||
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theexperimentalmarketer.substack.co...Latest Issues
They’re Courting You, Marketer and That’s the Tell.
Last week has been an absolute whirlwind in the marketing technology (martech) industry. Databricks announced their Agentic CDP while Hightouch make a billionaire offer for customer identity capabilities.
Although these may seem disconnec...
Your Marketing Framework Is Also a Career Strategy
This is another article on the process of developing my framework and my book.
Here we are covering the last E of the Experimental Marketer Framework: Evolve. This E was the last one to be added, when I realized the framework could work n...
Knowing What to Automate Is the Work Now: A Four-Question Test for Marketers Told to Do More With AI
I keep coming back to this question: what to automate when it comes to marketing work?
I keep coming back because I keep hearing and reading about it and it still seems like Marketers are lost. Not sure where or how to start, not sure wha...
What You Actually Own When You Own First-Party Data: The Consent Test for Brand-Side Marketers
I already had a newsletter written this week when I received 's newsletter. As you may have already noticed, customer zero and first-party data are topics very near and dear to me and I was just fascinated by how Abhi connected the whole Pu...
The Strategic Marketing Skill No Course Teaches: A Framework That Outlasts the Buzzwords
Ok, so this is the (shameless) book plug! But before you dismiss this article as such, allow me to explain: the article below is the book's origin story, how it came to be after many years in the throes of digital transformation processes,...
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The writers behind this newsletter.
Every week I help mid-career marketers build trust, authority, and career options in the age of AI and Martech. Created by a marketer, for marketers.
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