The Experimental Marketer Newsletter
The Experimental Marketer, MarTech Square, Harry JoinerEvery week: one martech or AI concept broken down with real examples, step-by-step walkthroughs, and the career case for why it matters. Created by a marketer, for marketers — no coding required.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 43 | Subscribers | Read | theexperimentalmarketer.substack.co... |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The 3rd Age of Martech Is Already Happening.
This week I am back to sharing tactics to help marketers stop feeling lost around marketing technology and AI. Actually, the new wave of martech offers marketers the opportunity to become architects of marketing systems, built around (conse...
AI Didn’t Create the Debt. It Just Ended the Grace Period.
Six months to send an email. That is how long some large, well-known banks here in the US take to send an average email blast. During one of the Making Sense of Martech podcast episodes, Jacqueline Freedman explains she heard this from thes...
The Skill File You Build, Not Just Use
It all started with a Project. I collected instructions on my tone of voice, previous writing and instructions on how not to sound like AI in Claude for a while and the saved it as a Project.
I Was Wrong About My Own Content Performance
Yes, even the Experimental Marketer can fall for unrecognized bias when dealing with content performance analytics!
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Authors
The writers behind this newsletter.
Every week: one martech or AI concept broken down with real examples, step-by-step walkthroughs, and the career case for why it matters. Created by a marketer, for marketers.
MarTech Square's mission is to create a dynamic environment where innovative minds can come together to debate, discuss, and shape the future of Marketing Technology, ensuring that the industry evolves with the collective wisdom and purpose.
Executive search for Marketing and Ecommerce.
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