The Experimental Marketer’s Newsletter
The Experimental MarketerCreated by a Marketer to Help Marketers With Marketing Technology
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 9 | Subscribers | Read | theexperimentalmarketer.substack.co... |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
How Experimental Marketers Can Help the Adaptive CMO
My colleague, Rio Longrace, just wrote an interesting article for Fast Company magazine. In it, he describes how CMOs must adapt in order to avoid “extinction”.
The Marketing Technology Paradox: Why CMOs Keep Buying Tools They Don't Fully Use
The biannual CMO Survey, sponsored by Deloitte LLP, Duke University's Fuqua School of Business, and the American Marketing Association, offers valuable insights into marketing trends. The Spring 2024 report, based on Q1 data, reveals intrig...
6 Essential Martech Competencies:
In today's digital landscape, marketing technology (martech) has become an indispensable part of every marketer's toolkit. By developing six core competencies in martech management, marketers can position themselves as invaluable assets to ...
Real-Time vs. Batch-Based CRM Data For Marketers
As marketers, the way our CRM systems process data can significantly impact our campaign effectiveness. Let's see the differences between real-time and batch-based CRM data processing, exploring how each can elevate your marketing strategy....
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Authors
The writers behind this newsletter.
by Ana Mourao A Framework Created by Marketer for Marketers Who Want To Make The Most Out Of Marketing Technology
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