The Experimental Marketer
I help Senior Marketers build a system that turns technology chaos into a strategic advantage (while making their own career antifragile). Created by a Marketer for Marketers.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 72 | Founded | 3 years ago | Last Issue | 6 days ago |
| Active | |||||
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theexperimentalmarketer.substack.co...Latest Issues
Marketer, Your Agency Wants to Run Your Stack
I have to admit I have always been concerned with Marketers who outsource all of marketing work to vendors…you may know the type? Reach to a vendor for a strategy deck, then asks for help selecting platforms and other partners and finally h...
Marketer, You Are the API Right Now: The Exchange Skill That Gets You Out of the Middle
Meghan Gendelman, Canva’s B2B CMO, was on stage at the Association of National Advertisers (ANA) martech conference last week when she said the line I wrote down twice: “the marketer is the API right now.” She uses several LLMs every day, t...
Marketer's Accountability Outlasts the CMO: The Explain Skill That Makes Your Work Defensible
I was inspired by Frans Riemersma's Martech.org article about what happens to martech when the CMO disappears. But me being me, I started thinking about what happens to marketers when the CMO positions disappears or mutates.
For this arti...
Marketer, Customer Data Governance Is Your Job. Here Is How to Own (and Even Like!) It
For this week, I have reviewed my customer data governance article and expanded on it, so marketers can have actionable next steps and understand why these are helpful. I know governance is not any marketer favorite part of the work but it...
They're Selling You the Future of Your Work, Marketer
This past week I had a WTF moment when I realized the conversation around marketing technology has actually turned into a conversation about the Future of Marketing Work! It does make sense when you realize that the combo martech + AI is re...
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One practical martech framework for brand-side marketers, delivered every week. Created by a marketer, for marketers.
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