The Experimental Marketer
I help Senior Marketers build a system that turns technology chaos into a strategic advantage (while making their own career antifragile). Created by a Marketer for Marketers.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 69 | Founded | 3 years ago | Last Issue | 6 days ago |
| Active | |||||
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theexperimentalmarketer.substack.co...Latest Issues
Marketer, Customer Data Governance Is Your Job. Here Is How to Own (and Even Like!) It
For this week, I have reviewed my customer data governance article and expanded on it, so marketers can have actionable next steps and understand why these are helpful. I know governance is not any marketer favorite part of the work but it...
They're Selling You the Future of Your Work, Marketer
This past week I had a WTF moment when I realized the conversation around marketing technology has actually turned into a conversation about the Future of Marketing Work! It does make sense when you realize that the combo martech + AI is re...
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Every guide on this page is built to be used on a workday, in the middle of the work you already have.
Each one opens with action you can take this week, to help you in your day-to-day job and also to help you shape your marketing career....
The Audit Nobody Has to Approve, Marketer: Strategic Discovery Is a Career Move
I wrote about organizational debt in March and I already need to review it. This is the latest edition, with all the different types of debts explained (and owned!), plus what marketers can do to help their companies (while also helping the...
Marketers Are Closing the Wrong Skills Gap: The Anti-fragile Skills That Outlast AI
In this newsletter, I am reacting to the report NewtonX for Adweek I have read this past week. In it marketers both overestimate their AI proficiency, while an AMA research shows marketers consider soft skills (the ones that are harder for...
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Authors
The writers behind this newsletter.
One practical martech framework for brand-side marketers, delivered every week. Created by a marketer, for marketers.
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