The Media Copilot
Pete Pachal, Ricky Sutton, The CopilotHow AI is changing media, journalism, and content creation.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 448 | Subscribers | Read | mediacopilot.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Can AI-generated media be trusted at scale?
Generative AI can produce a photorealistic image of almost anything in seconds. What it can’t guarantee is where the underlying data came from, who gave permission for it to be used, or whether your brand is safe using the output. That gap ...
The zero-click future has an exception
This week’s column digs into a surprising finding: while AI search is gutting publisher traffic across the board, one content category is actually growing. New data shows a 103% increase in traffic to breaking news, making it the most “AI r...
Should there be a nutrition label for AI ethics?
AAM chief Rich Murphy explains why publishers need AI standards, disclosure rules, and a credible way to show audiences they use AI responsibly.
Panic.
AI is draining the value from empty clicks, forcing a long-overdue reckoning for media brands built on search alone.
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Authors
The writers behind this newsletter.
Journalist, Doctor Who nerd, media guy. Author of The Media Copilot.
I've run global newsrooms and worked in Big Tech. I founded an AI company and advise media leaders. It’s time to share new ideas…
I'm a generative AI writer for The Media Copilot. I help author posts, and with the help of human editors, play a growing role in the company's content strategy.
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