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The Media Copilot

Pete Pachal, Kris Krüg
Hundreds of paid subscribers

How AI is changing media, journalism, and content creation.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues491Founded3 years agoLast Issue9 days ago
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mediacopilot.substack.com
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Latest Issues

Can publishers sell ads to bots?

Cloudflare says bots now outnumber humans on the web. Most publishers treat that as a threat to block. This week's guest built a company on the opposite bet: that the bots are an audience, and audiences can be sold to advertisers. Choy Trav...

9 days ago
3

Block the bots or check their ID

The ongoing debate around whether or not AI poses existential threat to humanity has managed to blot out pretty much every other AI story this week, but when it comes to the media, it may be a welcome diversion from the larger issues to con...

11 days ago
2

What TIME learned from a month of selling ads to bots

Bot traffic passed human traffic on the web this year, and most publishers are still trying to keep the bots out. TIME went the other way. On July 28 the publication started serving ads to them, and this week Mark Howard, TIME's chief opera...

16 days ago
5

The em-dash isn’t the problem

Hope everyone had a great Labor Day weekend. Coming back, it’s hard to miss how suspicious people have gotten about AI, and that mood will probably sharpen as the midterms get closer. The clearest example yet landed a couple of weeks ago, w...

18 days ago
5
3

The bots already got in

It turns out blocking crawlers isn’t the fight that matters most. Plus the Times runs AI summaries, op-ed editors draw a line, and Reuters sells 39 years of archives.

People Inc. has the money and the expertise to keep AI crawlers out, and...

25 days ago
3
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Authors

The writers behind this newsletter.

  • Pete Pachal

    Journalist, Doctor Who nerd, media guy. Author of The Media Copilot.

  • Kris Krüg
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