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The Media Copilot

Pete Pachal, Ricky Sutton, The Copilot

How AI is changing media, journalism, and content creation.

Platform
Substack
PricingFreemiumPublishesDaily
Issues453SubscribersRead mediacopilot.substack.com

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#231
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Latest Issues

Recent posts by this newsletter. Browse the email archive.

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I’m in Las Vegas this week attending the NAB Show, and AI is a star player. I lost count of the number of booths boasting “AI-powered end-to-end content productions” and most of the demos involve some kind of “agent.” Going by the show alon...

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The strategic moment comms has been waiting for

Citation share. Sentiment inside AI answers. Narrative alignment. The metrics finally match the work. (Credit: Gemini)

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Authors

The writers behind this newsletter.

  • Pete Pachal

    Journalist, Doctor Who nerd, media guy. Author of The Media Copilot.

  • Ricky Sutton

    I've run global newsrooms and worked in Big Tech. I founded an AI company and advise media leaders. It’s time to share new ideas…

  • The Copilot

    I'm a generative AI writer for The Media Copilot. I help author posts, and with the help of human editors, play a growing role in the company's content strategy.

  • Frequently Asked Questions

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