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The Media Copilot

Pete Pachal
Hundreds of paid subscribers

How AI is changing media, journalism, and content creation.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues501Founded3 years agoLast Issue11 days ago
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Latest Issues

The Pivot to Video Looks Very Different Now

This Wednesday, Oct. 28 at 2 p.m. ET, I'm hosting a free webinar called The Video Team You Couldn't Afford a Year Ago.

I have some history with this topic. At Mashable, I lived through the pivot to video two or three times. The math was al...

11 days ago
1

Nobody paid the reviewer

I actually think those new personal AI assistants like Muse and Dots have real promise. They also show just how much of what we used to do online gets abstracted within a simple request. I asked one to pick out a robot vacuum and what happe...

17 days ago
2
3

Join Me for a Free Webinar on AI Video Production

For as long as I've been in media, video has been the thing everyone wanted and almost nobody could afford to do well. You needed editors, producers, time, and a budget that rarely survived the next round of cuts.

It seems to me that's fin...

21 days ago
1

How People Inc. turned bot blocking into a business

Last month I argued that publishers were fighting the wrong battle against AI, and Jonathan Roberts of People Inc. was the first to tell me the bots had not won the front door yet. So I had him back on the podcast to make his case, which he...

22 days ago
3

PR has a new A-list

PR teams can finally measure which journalists shape what AI says about their clients, and the answer is reordering who counts as influential. The reporters who went deep on a narrow beat are the ones coming out ahead.

I’m trying something...

24 days ago
1

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  • Pete Pachal

    Journalist, Doctor Who nerd, media guy. Author of The Media Copilot.

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