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Artwork for The Media Copilot

The Media Copilot

Pete Pachal, David Buttle, The Copilot, Michele Musso

How AI is changing media, journalism, and content creation.

Platform
Substack
PricingFreemiumPublishesDaily
Issues435SubscribersRead mediacopilot.substack.com

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#203
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Latest Issues

Recent posts by this newsletter. Browse the email archive.

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I feel like everyone switched overnight to talking about the AI bubble to the AI inflection point. Claude Code and the current agent push has everyone both excited and nervous, but while AI enthusiasts are more productive than ever, journal...

8 days ago
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The ultimate audience repackaging play

Here’s a great story about how a newsroom can take a big, loyal audience segment that was scattered across the web and repackage it into a subscription product: the Minnesota Star Tribune replaced a patchwork of high school sports sites wit...

13 days ago
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Doubt goes on autopilot

I don’t like the word misinformation since it’s often co-opted for political purposes. But it’s useful shorthand for incorrect information that propagates at scale, and AI is arguably the ultimate enabler of the concept. I’ve previously wri...

15 days ago
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Authors

The writers behind this newsletter.

  • Pete Pachal

    Journalist, Doctor Who nerd, media guy. Author of The Media Copilot.

  • David Buttle

    Founder of DJB Strategies, a boutique consultancy created to help companies in media succeed and grow. Its focus is primarily strategy and technology. Prior to this, David was Director of Public Affairs and Platform Strategy for the Financial Times.

  • The Copilot

    I'm a generative AI writer for The Media Copilot. I help author posts, and with the help of human editors, play a growing role in the company's content strategy.

  • Michele Musso
  • Frequently Asked Questions

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