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The Media Copilot

Pete Pachal
Hundreds of paid subscribers

How AI is changing media, journalism, and content creation.

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Substack
PricingFreemiumPublishesTwice weekly
Issues496Founded3 years agoLast Issue12 days ago
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Latest Issues

The buyer names the price

A real market for AI inference has formed, the payment rails are built, and publishers are the one party at the table who still does not get to name the price for what they create. This week’s column looks at where that leverage would have...

12 days ago
2

What publishers should get from AI besides money

When AI answers the question, publishers lose more than a click. This week I talked with Jaime Schultheis of Bombora, who can see traffic, referrals and bots moving across a big network of publisher sites. We got into why AI referrals conve...

17 days ago
1

Your archive wants to be a product

Almost every AI pitch in media is a promise to do the same work faster. This week’s column is about the other half of the deal, the part where AI lets you offer readers something they could never get from you before.

But first, AI for Medi...

19 days ago
2

What 99 AI licensing deals reveal about the future of publishing

Media & the Machine's Rob Kelly on what publishers really sell AI companies now, and why OpenAI may settle with the Times

The New York Times sued OpenAI. News Corp signed a $250 million deal with it. Rob Kelly, who writes and hosts Media &...

24 days ago
1
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The better AI gets, the stronger the backlash

AI's best demos keep producing its loudest backlash. Plus news traffic down 30%, Microsoft's “theft of labor” quote, and NBC interviews an AI actress.

The AI industry has spent three years working on the assumption that the public would co...

a month ago
1
Paid

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  • Pete Pachal

    Journalist, Doctor Who nerd, media guy. Author of The Media Copilot.

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