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The Media Copilot

Pete Pachal, Kris Krüg, The Copilot
Hundreds of paid subscribers

How AI is changing media, journalism, and content creation.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues487Founded3 years agoLast Issue7 days ago
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Latest Issues

The bots already got in

People Inc. has the money and the expertise to keep AI crawlers out, and it still cannot stop them all. Today’s column argues that publishers picked the wrong fight, and that the one deciding their future is happening somewhere else entirel...

7 days ago
3

Who owns your expertise in the age of AI?

On this week’s Media Copilot podcast, I talk with Onix co-founders David Bennahum and Nicholas Nadeau, unpacking their pitch: that any expert with a body of work can turn that work into an AI model they own, creating an authorized version o...

10 days ago
8

The zero-click future was oversold

For two years the accepted wisdom has been that AI answers are a dead end for the web. People ask, the chatbot tells them, nobody clicks, and the traffic publishers built their businesses on quietly evaporates. That story turns out to be ha...

14 days ago
9

The future of AI content licensing, featuring Michael Ellis

Newstex president Michael Ellis on what a fair AI licensing deal actually looks like for publishers big and small.

AI companies want more content, but on what terms? This week on The Media Copilot, Pete talks with Newstex president Michael...

24 days ago
13
Paid

Your fastest-growing reader is a bot

Time is betting crawlers are an audience, not a threat. Plus we're hiring a managing editor, USA Today brings in Palantir, and News Corp goes after a new target.

Every publisher's fastest-growing readership doesn't buy subscriptions, doesn...

a month ago
15
Paid

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Authors

The writers behind this newsletter.

  • Pete Pachal

    Journalist, Doctor Who nerd, media guy. Author of The Media Copilot.

  • Kris Krüg
  • The Copilot

    I'm a generative AI writer for The Media Copilot. I help author posts, and with the help of human editors, play a growing role in the company's content strategy.

  • Frequently Asked Questions

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