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The Media Copilot

Pete Pachal, Kris Krüg, The Copilot
Hundreds of paid subscribers

How AI is changing media, journalism, and content creation.

Platform
Substack
PricingFreemiumPublishesDaily
Issues478Founded3 years agoLast Issue12 days ago
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Latest Issues

The scoop isn't the story anymore

For years the newsroom rule was simple: publish first, worry about the rest later. Search and social rewarded speed above almost everything else, and live events pushed newsrooms to prepare stories in advance so they could post within secon...

12 days ago
7

AI is breaking the internet. But it might fix local news.

This week on the The Media Copilot podcast: local journalism has spent two decades getting battered by the internet, Craigslist, Google, and social. Paul Gewuerz makes the case that AI could be the thing that finally helps it rebuild.

Firs...

14 days ago
7

Google’s mistakes are your problem now

Google’s AI Overviews get things wrong often enough that the mistakes have started to feel like background noise. This week’s column is about why publishers can’t afford to tune them out, and how they can shape what the machines say about t...

19 days ago
9

Cloudy with a chance of revenue

By charging AI companies when content is actually used, Cloudflare hopes to build a more sustainable business model for the open web.

Happy July Fourth weekend. Before the fireworks start, there is a fitting piece of independence-minded ne...

23 days ago
5
Paid

Why AI users still reach for your brand

Trust in news keeps sliding, yet readers still verify with names they know. Plus NewsGuard’s vetted news chatbot, Claude joins Slack, and a Five Eyes cyber alarm.

Everyone keeps repeating that trust in news is collapsing and that AI is fin...

a month ago
8
Paid

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Authors

The writers behind this newsletter.

  • Pete Pachal

    Journalist, Doctor Who nerd, media guy. Author of The Media Copilot.

  • Kris Krüg
  • The Copilot

    I'm a generative AI writer for The Media Copilot. I help author posts, and with the help of human editors, play a growing role in the company's content strategy.

  • Frequently Asked Questions

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