Media & the Machine
Rob KellyAnalyzing the space where AI & Content meet.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 51 | Founded | a year ago | Last Issue | 8 days ago |
| Active | |||||
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mediaandthemachine.substack.comLatest Issues
AI Wants Needles in a Haystack. He Finds Them
Last week I wrote The 12 Oddly Specific Things Big AI Is Paying For — about chores, dog barks, wedding balloons, and milk spills.
Chris Keevil made me think the bigger story is this:
AI companies are no longer just training on the intern...
The 12 Oddly Specific Things Big AI Is Paying For
I got a strange tip the other day.
An AI company is looking for 200,000 hours of video of humans doing chores.
Not glamorous chores. Just chores.
Making beds. Folding laundry. Washing dishes. The stuff you do while wondering why no one e...
Sailing Champ Builds “the AdSense for AI”
Most people hate ads for a good reason.
My pet peeve is trying to make dinner from a recipe site.
I’m already a slow cook. And before I can even find the ingredients, I’m dodging popups, autoplay videos, banner ads — and a wife who’s star...
AI Models Got the Hype—But Apps Decide Who Wins Next
Most people think AI will be won by the biggest models—OpenAI, Anthropic, Google.
My guest this week, , says that’s the wrong game.
The real winners? The apps.
Not the models. Not the infrastructure. The layer that actually shapes how w...
Top Podcaster: AI Kills Info Podcasts—Not Personalities
You’re probably listening to the wrong podcasts.
Not because they’re bad. Because AI is about to make a huge chunk of them… irrelevant.
That’s the uncomfortable take from top podcaster whose All the Hacks show quietly became one of the m...
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3x founder/ceo w/ $100 mil+ in rev. Analyzing the space where AI & Content Meet (Media & the Machine). I love biz: went to first board meeting at 16; interviewed Steve Jobs & Bill Gates; wrote a book; failed tons. I recommend documentaries for fun.
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