The Media Drive
David HoffmanThoughts about the present and future of media, marketing, content, and brand affinity from an agency founder and fifteen-year industry veteran.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 12 | Subscribers | Read | themediadrive.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
In Praise of Slow Writing
“Writers must therefore constantly ask: what am I trying to say? Surprisingly often, they don’t know. Then they must look at what they have written and ask: have I said it?”
Dis-Content
There are two great lies being told over and over again in the world of digital marketing. In the B2B space especially, where they now seem to be textbook best practice, these malignant pieces of nonsense have wormed their way so deeply int...
Marketing, Content, and The Danger of Safe Choices
At a conference in Chicago last year, I was sitting at our company exhibit booth during a time when almost all the attendees were in breakout sessions. I looked up and saw a very old man, alone in the nearly-empty hall, staring at our displ...
The Real ROI of Branded Podcasts
This article originally appeared on the blog Notes on Good Podcasting, January 6, 2025.
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Authors
The writers behind this newsletter.
Creative Entrepreneur, Long-form Audio True Believer, Head Honcho at CitizenRacecar
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