The Media Drive
David HoffmanThoughts about the present and future of podcasting, media, marketing, content, and brand affinity from an agency founder and fifteen-year industry veteran.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 16 | Founded | a year ago | Last Issue | 3 months ago |
| Active | |||||
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themediadrive.substack.comLatest Issues
Science and Stories: a Parable and a Plea
Once upon a time, there were some bright and curious people who wanted to know everything they could about the world. They saw serious problems everywhere and wanted to use their intelligence and powers of observation to help solve them. An...
The Insidious Sameness of “Little A.I.”
We’re all thinking about what you might call “Big A.I.” — the tools that take over your tasks entirely, doing “your” research, writing “your” words, drawing “your” conclusions for you — and the serious questions it raises about the future o...
Hoffman’s Hierarchy of Podcast Needs
I’ve seen a lot of posts on LinkedIn that drive me a little crazy. They say some variation of this:
“Why buy expensive mics and cameras? You don’t need all that fancy-schmancy stuff to make a successful podcast – just make good content.”...
The Three-part Key to Branded Content
The world is over-clogged with advertising, and everyone knows it. And so companies and organizations of all kinds are coming around en masse to the idea of branded content. Why buy ad space, when people could share your reels for you for f...
In Praise of Slow Writing
“Writers must therefore constantly ask: what am I trying to say? Surprisingly often, they don’t know. Then they must look at what they have written and ask: have I said it?”
– William Zinsser, On Writing Well
“The first draft of anyt...
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Authors
The writers behind this newsletter.
Creative Entrepreneur, Long-form Audio True Believer, Head Honcho at CitizenRacecar
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