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The Media Stack

The Media Stack, AdTech Shelley
Tens of paid subscribers

The Media Stack delivers in-depth analysis of the publishing, marketing, and marketing technology sectors, with a focus on emerging trends and global developments.

Platform
Substack
PricingFreemiumPublishesDaily
Issues283Foundeda year agoLast Issue4 days ago
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themediastack.co.uk
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Latest Issues

Netflix and Waitrose join the ASA campaign as media owners raise their donations

A new burst of the ASA public awareness campaign went live on Wednesday across television, digital, out-of-home, radio, cinema, press and magazines. It runs for eight weeks, and none of the media was paid for.

Thirty-one organisations have...

4 days ago

IAB UK’s Elizabeth Lane on why programmatic outdoor won’t repeat display’s collapse

IAB UK’s recently published Compass report on digital out-of-home forecasts that programmatic trading will account for 24% of all OOH spend by 2031. More than three-quarters of spend will still be traded outside programmatic channels, a dec...

5 days ago
4

Ten grad-scheme applications, no interviews: why the Times’ Head of Community founded the Young Journalists Network

“My mum was my school dinner lady. I had no industry connections.” Rachel Duffy grew up in Middlesbrough, where the industry felt out of reach; even Manchester and MediaCityUK seemed remote. Everyone she met on the way in seemed to have fou...

7 days ago
6

Canva is standardising the science to buy room for creative risk

The Cannes Lions Festival runs on the idea that advertising is still the main event. Rory Dolan, who is Head of Data Science and Marketing at Canva, is not so sure. He last came in 2019, roughly the last year the festival was really about a...

12 days ago
4

The Media Stack members get two free nights at the FIPP Congress hotel in Madrid

The FIPP World Media Congress marks its 101st year this October in Madrid, and The Media Stack will be there as the Congress’s sole media partner. This is our first partnership with FIPP, and readers get something concrete out of it: a Cong...

14 days ago
5

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  • The Media Stack

    The Media Stack delivers in-depth analysis of the publishing, marketing, and marketing technology sectors, with a particular focus on emerging trends and global developments

  • AdTech Shelley

    Paid media, AdTech, AI and the platform decisions everyone applauds before somebody has to clean them up.

  • Frequently Asked Questions

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