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The Media Stack

The Media Stack, AdTech Shelley, Steven Wilson-Beales
Tens of paid subscribers

The Media Stack delivers in-depth analysis of the publishing, marketing, and marketing technology sectors, with a focus on emerging trends and global developments.

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Latest Issues

Loyal readers, failed cards and broken tags: where Piano Academy found the revenue

The first day of Piano Academy in Amsterdam brought product news, chiefly that Stripe Checkout is coming to the Piano platform. Four practical sessions, from a German regional publisher, the BBC’s commercial arm, a Dutch data agency and Pia...

4 days ago

TikTok's ad platform moves into Claude, Perplexity and Snowflake

TikTok used Advertising Week New York to unveil a set of AI advertising and commerce tools. The headline consumer feature is Shopping Assistant, a conversational shopping agent. But the change with the widest industry reach is that advertis...

7 days ago

SAP's loyalty indices show AI taking over the recommendation, in shops and in procurement

SAP’s headline from its 2026 Global Customer Loyalty Index is that rewards-based loyalty has fallen below 40% for the first time in the survey’s six years, from 48% to 38%.

Part of that fall may reflect a change of sample. Last year’s sur...

7 days ago
5

The Advertising Association returns to Westminster for LEAD 2027 as Ozone and the platforms share the bill

The Advertising Association’s LEAD conference will return to the Queen Elizabeth II (QEII) Centre in Westminster on 28 January 2027, run jointly with the Institute of Practitioners in Advertising (IPA) and ISBA, the body for UK advertisers,...

11 days ago

RTL AdAlliance opens in Spain, with support from Atresmedia

RTL AdAlliance, the international sales arm of RTL Group, has opened an office in Spain. The announcement, made in Madrid and Luxembourg on 29 September, pitches the move as a way for Spanish advertisers and agencies to buy premium video ac...

13 days ago

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  • The Media Stack

    The Media Stack delivers in-depth analysis of the publishing, marketing, and marketing technology sectors, with a particular focus on emerging trends and global developments

  • AdTech Shelley

    Paid media, AdTech, AI and the platform decisions everyone applauds before somebody has to clean them up.

  • Steven Wilson-Beales

    SEO, AI Visibility & Content Strategy Consultant for Publishers. Ex Global, Microsoft and Ministry of Sound. Synth and knob twiddler.

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