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The Media Stack

The Media Stack delivers in-depth analysis of the publishing, marketing, and marketing technology sectors, with a focus on emerging trends and global developments.

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Substack
PricingFreemiumPublishesDaily
Issues259Foundeda year agoLast Issue4 days ago
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themediastack.co.uk
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Latest Issues

George Russell and Maria Sharapova: Pressure Is a Privilege

Sport appears at Cannes Lions each year as a stand-in for something larger. After several years of Stagwell’s Sport Beach, the festival made its own deliberate move into the business of sport this year with the launch of LIONS Sport. The tw...

4 days ago
2

The Industry Is Betting That Scale Plus AI Equals Value. Dentsu’s New CEO Disagrees

Takeshi Sano, Dentsu’s CEO, held two sessions at Cannes Lions Festival on the second day of the festival: first a press lunch with industry journalists, then a public session on the Debussy stage in the afternoon conducted by CNBC’s Julia B...

5 days ago
4

TikTok at Cannes Lions Festival: Why Creativity Is Now a Business Tool, Not a Brand Virtue

TikTok held its Cannes Lions press briefing in the garden at the Carlton Hotel this week with a consistent message: creativity is not a campaign input; it is their business engine. The pitch is not new. What was different this year was the...

6 days ago
4

On Press Gazette's News Yacht, Publishers Prepare for a Two-Web Future

On the Equativ boat at Cannes, executives from Hearst, TIME, The Guardian, Axios and The Washington Post set out how publishers are rebuilding for an agentic web that already shapes traffic, citations and trust.

Dominic Ponsford, Editor in...

7 days ago
5

Ad Net Zero has a framework covering 95% of global media spend. Only 4.3% of ads show sustainable behaviour.

New measurement and creative tools, launched at Cannes Lions, aim to make sustainable advertising the default. The figures suggest the industry is moving the other way.

Sustainable advertising has never been better measured however it is...

8 days ago
1

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  • The Media Stack

    The Media Stack delivers in-depth analysis of the publishing, marketing, and marketing technology sectors, with a particular focus on emerging trends and global developments

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