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The Media Stack

The Media Stack delivers in-depth analysis of the publishing, marketing, and marketing technology sectors, with a focus on emerging trends and global developments.

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PricingFreemiumPublishesDaily
Issues268Foundeda year agoLast Issue6 days ago
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Latest Issues

Trust becomes a hard metric as the Advertising Association turns 100

On Wednesday afternoon, while much of the country was preoccupied with England’s World Cup semi-final against Argentina, the Advertising Association gathered MPs, ministers and industry leaders at the House of Commons to mark its 100th year...

6 days ago
4

Synthetic Research Only Works If the Humans Underneath Are Real

Whatever else Cannes Lions 2026 was about, it was about AI. “I asked someone what they thought was the main theme. Obviously, this year you hear AI everywhere. I feel like it’s much more prevalent than last year,” Sascha Eder told me when w...

8 days ago
5
1

Waitrose's Nathan Ansell named as the next Advertising Association President

The Advertising Association has appointed Nathan Ansell, Chief Customer Officer at Waitrose, as its next President. Ansell joins the AA Council this month as President-Elect and takes the chair in spring 2027, when Andria Vidler completes h...

9 days ago

Publish less, own more: a day inside The Publisher Summit

The Publisher Summit in London put the Guardian, the Times, the Telegraph, Hearst UK, The Nerve, Stylist, dmg media and the Reuters Institute on one stage for a day on audience relationships. Nobody declared a theme, but one emerged: publis...

10 days ago
6

TikTok wants the industry to fall back in love with creativity. Symphony Agent is built to do it faster.

I asked Isobel Sita Lumsden to name the most important thing TikTok announced at the Cannes Lions Festival. “You’re asking me to choose between my children,” she said, changing the subject.

TikTok’s Global Head of Business Marketing gav...

13 days ago
5

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  • The Media Stack

    The Media Stack delivers in-depth analysis of the publishing, marketing, and marketing technology sectors, with a particular focus on emerging trends and global developments

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