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The Media Stack

The Media Stack delivers in-depth analysis of the publishing, marketing, and marketing technology sectors, with a focus on emerging trends and global developments.

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PricingFreemiumPublishesDaily
Issues243Foundeda year agoLast Issue5 days ago
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Latest Issues

OpenAI Supports Publishers Everywhere except the Balance Sheet

The session had been billed as one of the most anticipated at the congress, and the shadow of the New York Times lawsuit, whose publisher, A.G. Sulzberger, had addressed the conference the previous day, hung over it throughout, even though...

5 days ago
2
1

SPUR Goes Global: WAN-IFRA and FIPP Back Publisher Alliance to Shape AI Licensing Market

For three days in Marseille, the WAN-IFRA World News Media Congress kept circling one question: when publishers face the AI platforms, are they stronger together or alone?

On Wednesday morning the organisers gave their answer. WAN-IFRA ann...

7 days ago
5
1

‘Lean Into Who You Are’: Viner on the Guardian’s Bet Against AI

The Guardian may be the best-protected newsroom in the English-speaking world. No proprietor to please, no shareholders demanding a dividend, a trust whose sole purpose is to keep the paper alive in perpetuity, and a reader-revenue base mos...

7 days ago
2

The New York Times calls AI’s founding act a theft

A.G. Sulzberger does not often raise his voice. The chairman and publisher of the New York Times argues in the measured cadence of a man who expects to be quoted accurately. So when he took the stage for the opening keynote at the WAN-IFR...

8 days ago
7
2

Intent Is Everything. Pinterest Has More of It Than You Think

Caroline Orange-Northey spent nine years at Amazon Ads. That is not a neutral starting point. Amazon built the performance advertising infrastructure that most of the industry still runs on: last-click attribution, conversion tracking, and...

13 days ago
5

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    The Media Stack delivers in-depth analysis of the publishing, marketing, and marketing technology sectors, with a particular focus on emerging trends and global developments

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