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The Media Stack

The Media Stack, Steven Wilson-Beales
Tens of paid subscribers

The Media Stack delivers in-depth analysis of the publishing, marketing, and marketing technology sectors, with a focus on emerging trends and global developments.

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Substack
PricingFreemiumPublishesDaily
Issues306Founded2 years agoLast Issue15 hours ago
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themediastack.co.uk
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Latest Issues

Retail media grew 31% in the World Cup quarter. The open web shrank by a fifth.

UK advertising grew 11.0% in the second quarter of 2026, to £12.3bn. In July, the AA/WARC Expenditure Report had forecast 8.9% for the World Cup quarter; the market beat that by two points and outpaced the 9.3% recorded in the first three m...

15 hours ago
2

Who is left to pay? Two days at the WAN-IFRA Digital Media Europe Conference

Nic Newman of the Reuters Institute of Journalism put a figure in front of WAN-IFRA’s Digital Media Europe Conference on the first morning, and it hung over both days: one Briton in ten pays for online news, against four in ten in Norway, a...

39 hours ago
5

Make Big Tech pay: a day inside Ricky Sutton’s first Future Media Series forum in Paris

The first Future Media Series forum opened on 20 October in the Agence France-Presse building on the Place de la Bourse, two days after riots in the capital had shaken the country, and nobody pretended the afternoon was about anything other...

4 days ago
2
2

TikTok tells studios and publishers their fans are the marketing department, and brings the numbers to back it up

TikTok’s UK communications and partnerships teams briefed journalists at the company’s London office on Wednesday morning, taking the room through what British creators are doing, sector by sector.

Lauren La Faci, Communications Lead, o...

9 days ago
2
1

Humans get the covers, agents get the markdown: how Time rebuilt itself for both

Thirty minutes before Jessica Sibley walked on stage in Madrid, Time published its first interview with John Ternus, Apple’s new Chief Executive. He had given it to nobody else. The cover, timed to the launch of the $2,000 iPhone Duo, was t...

12 days ago
2

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  • The Media Stack

    The Media Stack delivers in-depth analysis of the publishing, marketing, and marketing technology sectors, with a particular focus on emerging trends and global developments

  • Steven Wilson-Beales

    SEO, AI Visibility & Content Strategy Consultant for Publishers. Ex Global, Microsoft and Ministry of Sound. Synth and knob twiddler.

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