The Business of Luxury
Carolynne AlexanderThe brand and marketing strategies behind the world's most desirable brands... decoded for personal brands. Frameworks, strategies, and ideas that make Experts like you Impossible to Ignore.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 205 | Founded | 7 years ago | Last Issue | 7 days ago |
| Active | |||||
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carolynne.substack.comLatest Issues
What LVMH can teach you about building an Unignorable Luxury Brand
LVMH manages 18,000 intellectual property rights. Most founders are giving theirs away for free. Here’s how to find the most valuable assets in your business.
Most people think luxury’s most valuable asset is the handbag. Or the watch. Or...
The founder lore secret Veuve Clicquot has been using for 200 years
Everyone's got a timeline and an about page. Nobody's got a founder myth. Yet...
In 1805, Barbe-Nicole Clicquot was handed two things simultaneously. A dead husband. And a champagne house nobody expected her to keep.
Your Personal Brand needs a Creative Director (... and that's You)
The brands winning right now aren't being marketed. They're being directed. Tom Ford knew it in 1994. Most personal brands still haven't caught up.
Welcome to The Business of Luxury, where we decode the world’s most desirable brands to und...
Why Luxury Brands Are the Future of Personal Branding
Most personal brand advice was designed for commodity businesses. Here's what happens when you apply luxury psychology instead.
Welcome to The Business of Luxury, where we decode the world’s most desirable brands to understand the psycholo...
What Luxury Brands Understand About Social Media That Experts Are Still Figuring Out
Welcome to The Business of Luxury.
This is Part Four of the 2026 Quiet Luxury Report — the final part of a four-part series on where luxury is going next, and what it means for every expert, consultant, and founder who wants to be fou...
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Founder, The Business of Luxury. Luxury Brand Strategy with sharp English wit \ud83c\uddec\ud83c\udde7 Crafting high-status brands, impeccable online experiences, and decoding the psychology of obsession & desire. Take the Brand Quiz → https://chosen-quiz.replit.app
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