The Business of Luxury
Carolynne AlexanderInsights, Analysis, and the Psychology behind Luxury Brands – Plus Frameworks, Templates, and AI prompts to Elevate Your Brand and Become Impossible to Ignore.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 181 | Subscribers | Read | carolynne.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
How Luxury Brands Seduce You Twice: The Myth and the Mirror
Welcome to The Business of Luxury, where we reveal how the world’s most irresistible brands hijack your neurochemistry while everyone else is still posting for engagement.
Before it goes public: Unignorable, by invitation only
## There’s no dispatch this week.
How Cult Brands turn Scarcity into Brand Power
How a handbag empire learned that being everywhere is the same as being nowhere. Coach's $4 billion overexposure mistake.
Why Luxury Brands Never Justify Their Prices (And How to Stop Explaining Yours)
Ditch the discounts and start charging like Aesop. Luxury brand pricing secrets for experts, founders and coaches who want to elevate their rates without the cringe.
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Authors
The writers behind this newsletter.
Founder, The Business of Luxury. Luxury Brand Strategy with sharp English wit \ud83c\uddec\ud83c\udde7 Crafting high-status brands, impeccable online experiences, and decoding the psychology of obsession & desire.
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