Insights, analysis & the business behind the world’s most desirable luxury brands—plus frameworks & AI prompts to build brands that command desire, trust & premium pricing. Every dispatch reveals one Luxury Move worth stealing 🍸 Ex-Fortune 500 🇬🇧
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 211 | Founded | 7 years ago | Last Issue | 17 days ago |
| Active | |||||
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If I had a Luxury Personal Brand, this is what I'd do for Black Friday
Black Friday was built for commodity marketing. Here's how luxury personal brands can use scarcity, urgency and price without ever adding a red sales sticker. What Dior & Phoebe Philo do instead.
Welcome to The Business of Luxury. Where we...
What Rolls-Royce taught me about Standards
Welcome to The Business of Luxury. Where we decode what makes luxury brands so damn desirable and valuable, and apply those principles to your expert-led business.
This week: if you’ve been chasing the same goal for months and wonde...
Build Heritage like a Luxury Brand (without posting every day)
Welcome to The Business of Luxury. Where we decode what makes luxury brands so damn desirable and valuable, and apply those principles to your expert-led business.
This week: if you’re one Insta or TTok post away from jacking it all in, th...
How to sign High-End Clients... without a rebrand
Welcome to The Business of Luxury. Where we decode what makes luxury brands so desirable and valuable, and apply those principles to your expert-led business.
This week: If you’re an expert who wants to be the obvious choice, but hasn’t wo...
How Luxury Brands Raise Their Prices Without Losing Customers
Why pricing feels personal, what luxury brands understand about pricing confidence, and the simple mechanism that makes higher prices feel inevitable. Plus, a cautionary tale from Chanel.
Welcome to The Business of Luxury. Where we decode...
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Founder of The Business of Luxury - The Home of Luxury Strategy. The Psychology and Economics of Obsession and Desire. Serious Strategy. Sharp British Wit 🇬🇧
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