The Business of Luxury
Carolynne AlexanderThe brand and marketing strategies behind the world's most desirable brands... decoded for personal brands. Frameworks, strategies, and ideas that make Experts like you Impossible to Ignore.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 203 | Founded | 7 years ago | Last Issue | 20 days ago |
| Active | |||||
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carolynne.substack.comLatest Issues
Your Personal Brand needs a Creative Director (... and that's You)
The brands winning right now aren't being marketed. They're being directed. Tom Ford knew it in 1994. Most personal brands still haven't caught up.
Welcome to The Business of Luxury, where we decode the world’s most desirable brands to und...
Why Luxury Brands Are the Future of Personal Branding
Most personal brand advice was designed for commodity businesses. Here's what happens when you apply luxury psychology instead.
Welcome to The Business of Luxury, where we decode the world’s most desirable brands to understand the psycholo...
What Luxury Brands Understand About Social Media That Experts Are Still Figuring Out
Welcome to The Business of Luxury.
This is Part Four of the 2026 Quiet Luxury Report — the final part of a four-part series on where luxury is going next, and what it means for every expert, consultant, and founder who wants to be fou...
Your Buyers left Social Media. The Luxury Brands already knew where they were going.
Welcome to The Business of Luxury.
This is Part Three of the 2026 Quiet Luxury Report. A four-part series on where luxury is going next, and what it means for every expert, consultant, and founder who wants to be found by the right bu...
What Luxury Travel Data tells us about how Buyers choose you
Welcome to The Business of Luxury.
This is Part Two of the 2026 Quiet Luxury Report — a four-part series on where luxury is going next, and what it means for every expert, consultant, and founder who wants to be found by the right buy...
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Authors
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Founder, The Business of Luxury. Luxury Brand Strategy with sharp English wit \ud83c\uddec\ud83c\udde7 Crafting high-status brands, impeccable online experiences, and decoding the psychology of obsession & desire.
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