The Naija Way
Ayomide TayoThe Naija Way is a newsletter that decodes all aspects of Nigerian pop culture from fashion, film, music, sports and more. It is culture decoded. It was founded by Ayomide Tayo.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 372 | Founded | 6 years ago | Last Issue | 14 days ago |
| Active | |||||
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thenaijaway.substack.comLatest Issues
Taiwo Hassan (Ogogo), 1959–2026
Taiwo Hassan (Ogogo), the star actor who was one of the leading men in a slew of Yoruba Nollywood films in the 1990s and 2000s, passed away on Sunday, August 23, at an undisclosed hospital. He was 66.
His daughter, Kira Hassan, confirmed h...
Welcome to the Post-Afrobeats Era
A lot of noise has been made about the slump that has hit contemporary Nigerian music - Afrobeats - in the last three years.
Since last year, I have been developing a theory that fully explains why the Nigerian pop scene has been in a slum...
DJ Timi's 'Take Me Away' Remix Should Be An Afrohouse Essential
Only people living under a rock would be ignorant of the new wave that has hit Nigerian music.
After the Amapiano invasion a few years ago, Nigerian youths have taken to a new genre that enables them to sweat out their frustrations on the...
2Baba’s Grass 2 Grace: The Nigerian Dream on Record
We are back at the palace, the Och’Idoma’s palace. This is the home of the traditional ruler of the Idoma people, a major ethnic group living primarily in the lower western area of Benue State, Nigeria.
Its illustrious son is in the palace...
Tekno, the prince who never became King
Tekno, the Prince of Afrobeats
‘Pana‘ feels like a cultural needle-drop moment. Released in July 2016, Tekno’s landmark single recalibrated the sound of contemporary Nigerian pop and became a timestamp for an entire era. For those who reme...
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| Subscribers | Engagement | 74 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Afrobeats Explainer. Nigerian Pop Culture writer
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