The Playbook by Katherine Rowe
Katherine Rowe | The PlaybookPlays and frameworks for sports business.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 128 | Founded | 6 years ago | Last Issue | 5 days ago |
| Active | |||||
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katherinerowe.substack.comLatest Issues
The Signal: Here We Go
The Setup
On Monday, I launched Playbook Strategies, my independent consultancy focused on the commercial strategy and data behind sports organizations. Thank you to everyone who has supported me by reading, sharing, and recommending...
Uniformly Different: Approaches to Collegiate Jersey Patches
On Monday, I launched Playbook Strategies, my independent consultancy focused on the commercial strategy and data behind sports organizations.
This article gets at the kind of question I want the practice to help answer: not simply what a...
The Signal: Loud and Clear
The Setup
Welcome to Week 2 of the Signal! I’ve rearranged a few of the sections below, ending with the warm and fuzzy Career Corner.
This week brought two shoutouts I did not see coming. I sent Ethan Joyce from Sports Business Journ...
Just Another Bidet (Bobblehead): MLB Promotion Strategy
I read Alyssa Meyers’ piece in Marketing Brew this week on the rise of franchise-tied MLB theme nights, and the numbers jumped off the page.
One example: When the Red Sox opened preregistration for their Heated Rivalry theme game this sea...
The Signal: Kickoff
The Setup
Six years ago, I started a newsletter because COVID had just canceled my plans to head into the sports industry right after business school. The early posts were numbered, weekly, and closer to a rundown than an essay, whate...
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| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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