The Playbook by Katherine Rowe
Katherine Rowe | The Playbooktips, tricks, readings, and resources for diverse sports thinkers
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 119 | Founded | 6 years ago | Last Issue | 47 hours ago |
| Active | |||||
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katherinerowe.substack.comLatest Issues
Race, Set, Match: The HYROX Formula
I was in New York a few weeks ago when HYROX was going on, and I kept noticing the patches on backpacks, the branded gear, and the way the event seemed to spill out into the city around it.
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What’s HYROX? HYROX is a g...
This Must Be the Place: An Ode to the Stadium
Close your eyes for a moment…imagine going to the stadium in your dreams. That’s what many people are experiencing for the first time in the World Cup.
For me, there is nothing quite like walking into a loud, crowded stadium and knowing e...
All’s Fair in Love and Football: World Cup Sponsorship
The men’s World Cup kicks off this week, and the marketing around it is already very loud. The most interesting part, to me, is not just what the official sponsors do, but how much room there still is for brands to show up around the tourna...
She’s Got the Look: Why Softball Style Is Sponsor Gold
After a week off in Florida, I’m back on track this week.
I’m a big believer that the best sponsorships do more than show up as a commercial or LED sign. Instead, they give people something to do.
Just a few weeks ago, that was my big id...
Ticket to Ride: Do Videos Sell Tickets?
The NFL schedule release is one of the few moments on the sports calendar that functions as both a content event and a buying event.
Every year, teams treat schedule release like a creative arms race. The videos get more elaborate, the cam...
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