The Playbook by Katherine Rowe
Katherine Rowe | The Playbooktips, tricks, readings, and resources for diverse sports thinkers
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 122 | Founded | 6 years ago | Last Issue | 6 days ago |
| Active | |||||
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katherinerowe.substack.comLatest Issues
More Than a Logo: Funding the Future of Youth Sports
ICYMI, I built a sports business trivia game. You can try it yourself here.
The U.S. soccer and youth sports pay to play debate is back, with Landon Donovan arguing that the system has priced too many kids out and Alexi Lalas pushing back...
More Than a Flyover: Building Activations Fans Want to Participate In
At a conference last week, one theme kept coming up: first-party fan data and the race to build the "golden record." Teams and venues are increasingly being asked to activate sponsors through experiences, not just placements.
The thought i...
Karma Is a Bracelet: Inside Bank of America's Fan Band Playbook
I’ve been seeing people compare wrists from the FIFA Fan Festivals this month the same way I used to watch kids trade Pokémon cards at lunch. That’s Bank of America’s Fan Bands doing exactly what they were built to do.
BofA launched two mi...
Race, Set, Match: The HYROX Formula
I was in New York a few weeks ago when HYROX was going on, and I kept noticing the patches on backpacks, the branded gear, and the way the event seemed to spill out into the city around it.
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What’s HYROX? HYROX is a g...
This Must Be the Place: An Ode to the Stadium
Close your eyes for a moment…imagine going to the stadium in your dreams. That’s what many people are experiencing for the first time in the World Cup.
For me, there is nothing quite like walking into a loud, crowded stadium and knowing e...
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