The Playbook by Katherine Rowe
Katherine Rowe | The Playbooktips, tricks, readings, and resources for diverse sports thinkers
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 116 | Founded | 6 years ago | Last Issue | 7 days ago |
| Active | |||||
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katherinerowe.substack.comLatest Issues
She’s Got the Look: Why Softball Style Is Sponsor Gold
After a week off in Florida, I’m back on track this week.
I’m a big believer that the best sponsorships do more than show up as a commercial or LED sign. Instead, they give people something to do.
Just a few weeks ago, that was my big id...
Ticket to Ride: Do Videos Sell Tickets?
The NFL schedule release is one of the few moments on the sports calendar that functions as both a content event and a buying event.
Every year, teams treat schedule release like a creative arms race. The videos get more elaborate, the cam...
The Long Game: Building the Next Era of Sports Value
PwC just released its annual Global Sports Survey, combining responses from 517 senior executives across 48 countries and 7,250 fans across 17 countries. That mix is what makes the report interesting: it captures both the business view of w...
Zone Defense: Playoff Ticket Geo-Fencing
I’ve been watching a ton of playoff hockey and basketball lately, and, naturally, I keep thinking about how teams are managing playoff tickets. Back in January, I wrote about season ticket resale policies and the tension between fan flexibi...
I Ran (So Far, So Fast): When the Shoe Became the Story
Last week, I wrote about WHOOP and how consumer tools successfully move from endorsement to evidence. This week, we are staying in that lane, but shifting from wearables to footwear. Specifically, we are looking at what happens when a brand...
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