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Unofficial Partner

Overthinking the sports business, for money

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Latest Issues

Tokyo calling

I’m currently loafing in Japan.

If you’re a burglar, please take the telly but leave the air fryer, I’ve become quite attached to it (it does nice chips).

So instead of writing, I’m off to spend the day on the Tokyo metro system.

Wish...

13 days ago
10

The LIV ripple effect; A bad week for patient capital; NBA Europe, from those wonderful people who brought you the European Super League

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Chairman’s whim, still a thing

How has he pulled this off?

That’s the gist of a conversation being had by those inside the Saudi sports bubble.

The ‘he’ in question is Yasir Al-Rumayyan, governor of PIF and cha...

20 days ago
35

The number that drives every Gianni Infantino decision

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The answer’s 95

For every dollar earned by sports IP, an additional 95 cents leaks from the sports economy.

That’s a Two Circles number.

I talked about it with Gareth Balch in October last year.

‘Everyone should know...

a month ago
15
7

Neville and Global build Noise Inc; LIV enters its legacy stage; Nike's Parkrun ambush and other truly terrible ideas; Whoop's Masters plan; Women's feet as monopoly

Subscribe to Unofficial Partner. We won’t share your data, we don’t know how to.

“There are UP Newsletters where nothing happens; and there are UP Newsletters where decades happen”

From Vladimir Ilyich Lenin’s Substack

In today’s newslet...

a month ago
30
1

Spoiler: There are no business lessons from The Masters; Rodney Marsh remembered; The Home Of; Two Circles v Napoleon v The Jesuits

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What if…there are no lessons to be taken from The Masters?

It’s easier to make a Lamborghini than a VW Golf.

This was something I heard Malcolm Gladwell say on a podcast once.

I think his point was about neces...

a month ago
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    Overthinking the sports business, for money

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