Reletter
Artwork for Unofficial Partner

Unofficial Partner

Overthinking the sports business, for money

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues380Founded6 years agoLast Issue2 days ago
Active

Read this Newsletter

unofficialpartner.substack.com
Artwork for Unofficial Partner

Latest Issues

NFL Envy; The One Door Delusion; Farewell Ted Goldthorpe, it’s not been much fun tbh; Has AI nicked the sports budget; Beware patriots in football shirts; Netflix meets the global fan

The Unofficial Partner Idea Database: NFL Envy

Every sport that isn’t the NFL wrestles with the same question, which is about the division and dilution of the money.

Alan Gilpin said it on our podcast last week in relation to rugby....

2 days ago
3
1

The difficult questions; Rugby is a problem magnet; Declare your interests; Should pundits say who’s paying them; Tottenham’s big ideas man; The T20 misread

Subscribe to get this newsletter direct every Thursday.

Subscribe to get this newsletter direct every Thursday.

16 days ago
24
3

The Kogan Window; The argument for short term thinking; Doing things vs Talking about doing things; Never Raine’s; Latin for the Judging; That’s so AI; That samey feeling


Now the hard bit

The Independent Regulator put out its first damning report in to England club football finances.

Spoiler: football clubs aren’t very well run businesses (if you’re going to steal just one piece of analysis to r...

23 days ago
13

Leaders Diary: Scott O’Neill’s speech to the Slough branch; Netflix liked Lineker in the morning; Overheard from Chelsea; Pitch to Pint; The Spursy Candidate

Upcoming: Our next live moment points the marketing genius of Guinness at sport.

If you work on the brand or rights holder side of the business, you’ll want to be in the room.

But it’ll be popular and we’ve got limited numbers, so I wou...

a month ago
25

Help, I’ve run out of opinions; The Unofficial Partner Hot Take Generator; That’s so AI; PIF will enshittify EA FC; The OS for Sport; Michael Caine’s guide to blinking

Subscribe now


Leaders Is Here, Nearly: Last chance to claim 15% off your Summit pass

Next week, we’re heading to Stamford Bridge with the global sports industry for Leaders Week London, and this is your final call to join us....

a month ago
6

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for Unofficial Partner.

SubscribersEngagement75Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

Authors

The writers behind this newsletter.

  • Unofficial Partner

    Overthinking the sports business, for money

  • Frequently Asked Questions

    How can I access the email archive for Unofficial Partner?

    You can find recent issues that have been published by Unofficial Partner on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does Unofficial Partner have?

    To see how many people subscribe to Unofficial Partner, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in Unofficial Partner?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch Unofficial Partner as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like Unofficial Partner?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact Unofficial Partner using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to Unofficial Partner?

    Scroll up to where it says Related Newsletters to see other publications like Unofficial Partner. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact Unofficial Partner?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.