The Pleasure Codes
Angelique Green, Mark Holtham, George Barton-BullWhere desire becomes brand strategy through hidden motives and means that make brands unforgettable.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 203 | Founded | 9 months ago | Last Issue | 6 days ago |
| Active | |||||
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thepleasurecodes.substack.comLatest Issues
Courage is None of Your Business
This is the sixth edition of the Virtue series,
if you missed the beginning you can catch up here.
In 1988, Nike was losing ground to their biggest competitor, Reebok, until they launched a campaign featuring the most unlikely of charact...
Who's Your Enemy?
This is the fifth part of the Virtue series,
if you missed the beginning you can catch up here.
I spent the better part of my Sunday this week going down the rabbit hole trying to figure out who first said, “Nobody ever got fired for buy...
Your August Trend Safari
This month: The Climate of Slow & why some trend pundits mistake weather for climate
On March 14, 2026, in a Hilton ballroom in Austin, Texas, the futurist Amy Webb presided over a funeral dressed in a black cloak while tissues were handed...
Who Gets Your Sympathy?
Welcome to the fourth part of the Virtue series,
if you missed the beginning, catch up here.
The United Kingdom, where I live, has a thing for donkeys.
But it didn’t always. Back in the 1980s, the British charity sector’s reigning play...
Who are you being honest with?
In 1881, Friedrich Nietzsche wrote, in Daybreak, what he called the good four virtues, and the first of them goes like this: “honest towards ourselves, and whoever else is a friend.”
Towards ourselves, and whoever else is a friend.
And ev...
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| Subscribers | Engagement | 76 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
The Pleasure Strategist | Scaled Starbucks from 1 to 37 countries | I help people and brands see around the corner and build what matters next
Exploring the weird and wonderful world of pleasure and wellbeing, from vice to virtue. Sparking ideas for your mind and mine along the way.
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