The Pleasure Codes
Angelique Green, Mark Holtham, George Barton-BullWhere desire becomes brand strategy through hidden motives and means that make brands unforgettable.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 211 | Founded | a year ago | Last Issue | 2 days ago |
| Active | |||||
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thepleasurecodes.substack.comLatest Issues
The Case for Rethinking Innovation
Last week I wrote about the overly aggressive words (mostly classified as masculine) we usually default to when we describe creativity in business. Since then, I haven’t been able to stop thinking about if this is true elsewhere, like in th...
The Innovation Industry is Addicted to Breaking Things
I went to an all-women’s college. I was there the week the board of trustees voted to go co-ed, and the student body took over the school and shut it down.
Peacefully.
We didn’t break any windows or burn anything.
We just stopped things...
Why Grown-ups Are Buying Groceries They Can’t Eat
An asparagus candle is a wonderfully unnecessary thing.
You could buy an ordinary candle. You could buy some asparagus.
But put a wick in the vegetable and suddenly I have questions. Chiefly: who gets to light the asparagus at dinner?
E...
The Most Persuasive Word in Marketing Nobody Says Out Loud
The first thing you notice at fight night is the noise of the crowd. A single organism with ten thousand mouths, breathing and bellowing in a rhythm that has nothing to do with anything rational and everything to do with a feeling.
You’re...
Your September Trend Safari
Why ensh*ttification is a $3 trillion problem & the dung beetle every brand should copy
I've developed a curious obsession lately with dung beetles, which took me back 3,000 years to the Egyptians who made them gods for their uncanny abili...
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| Subscribers | Engagement | 76 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
The Pleasure Strategist | Scaled Starbucks from 1 to 37 countries | I help people and brands see around the corner and build what matters next
Exploring the weird and wonderful world of pleasure and wellbeing, from vice to virtue. Sparking ideas for your mind and mine along the way.
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