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Artwork for The Pleasure Codes

Where desire becomes brand strategy through hidden motives and means that make brands unforgettable.

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PricingFreemiumPublishesTwice weekly
Issues189Founded6 months agoLast Issue8 days ago
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Latest Issues

How to Become as Magnetic as Gertrude Stein

In the spring of 1922, a young American newspaperman named Ernest Hemingway, recently arrived in Paris with a wife, a notebook, and almost no money, climbed two flights of stairs to a small apartment at 27 rue de Fleurus in the sixth arrond...

8 days ago
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How to Play in Joyning

With five principles for becoming someone people belong to without it curdling into a cult

If you’ve read How to Build a Personal Brand People Want to Belong To and felt that what you actually want is not a bigger audience but a smaller, s...

8 days ago
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How to Become as Irresistible as Teddy Roosevelt

In October of 1907, the President of the United States interrupted a swing through Louisiana to step off his train, change into hunting clothes, and disappear into a swamp for two weeks. He emerged sunburnt, mosquito-bitten, exuberant, and...

15 days ago
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How to play in Regeneration Nation

With seven principles for carrying a cause without becoming insufferable.

If you’ve read How to Become as Magnetic as Teddy Roosevelt and felt a magnetic pull, you may already know this is your territory.

15 days ago
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How to Become as Unbought as Malcolm X

1961 © Eve Arnold | Magnum Photos

In the autumn of 1961, Eve Arnold came home from a Nation of Islam rally in Harlem, removed her sweater, and found the back freckled with cigarette burns. Men in the crowd had pressed lit cigarettes into t...

22 days ago
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Authors

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  • Angelique Green

    The Pleasure Strategist | Scaled Starbucks from 1 to 37 countries | I help people and brands see around the corner and build what matters next

  • Mark Holtham
  • George Barton-Bull

    Exploring the weird and wonderful world of pleasure and wellbeing, from vice to virtue. Sparking ideas for your mind and mine along the way.

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