The Pleasure Codes
Angelique Green, Mark Holtham, George Barton-BullWhere desire becomes brand strategy through hidden motives and means that make brands unforgettable.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 199 | Founded | 9 months ago | Last Issue | 7 days ago |
| Active | |||||
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thepleasurecodes.substack.comLatest Issues
Who are you being honest with?
In 1881, Friedrich Nietzsche wrote, in Daybreak, what he called the good four virtues, and the first of them goes like this: “honest towards ourselves, and whoever else is a friend.”
Towards ourselves, and whoever else is a friend.
And ev...
The Lie Smart People Tell Themselves
A colleague of mine in Los Angeles recently bought a Land Rover Defender.
If you haven’t seen a Defender lately, it’s a car styled to look like it has somewhere serious to be with its spare tyre bolted to the back and its boxy silhouette t...
The Alibi
There’s a question that’s been put to the consumer, in one form or another, since the first market researcher picked up the very first clipboard, and it goes like this:
Why did you buy it?
No one has ever answered it truthfully.
Not the...
A Fortune Teller’s Confession
A few weeks ago a man I’ve never met sent me a question about his brand that I won’t repeat here, partly to protect him and partly because you wouldn’t believe me. It arrived the way these things now arrive, with no introduction or context....
How to become as unrushable as Marcel Proust
In the spring of 1890, a Parisian girl of fifteen handed her copy of an English party game to a friend of the family, an awkward and asthmatic young man of eighteen named Marcel. The game was called Confessions: An Album to Record Thoughts,...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Pleasure Codes.
| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
The Pleasure Strategist | Scaled Starbucks from 1 to 37 countries | I help people and brands see around the corner and build what matters next
Exploring the weird and wonderful world of pleasure and wellbeing, from vice to virtue. Sparking ideas for your mind and mine along the way.
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