The Real Heroes of Ecommerce
ShepCustomer Pyschology & Conversion Rate Optimization
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 128 | Founded | 5 years ago | Last Issue | 10 days ago |
| Active | |||||
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heroesofecommerce.substack.comLatest Issues
Getting My Asset Handed To Me, and The Win That I Needed This Week...
I was working on an ambitious project at work. We wanted to rebuild an asset that used to be on the website and was outdated. So I thought, go big or go home, right? and proceeded to go big…
Until I had to go home.
Not like back home for...
The Anchoring Bias Is Always At Play...
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Anchoring Bias
This is one of the most commonly used psychological tactics in marketing, but it works in all sorts of situations.
When we a...
Jamais vu, mon frere... Get fresh eyes on your website
Jamais vu…
I came across a word I had never seen before.
Jamais vu (ja·mais vu)
noun
: a disorder of memory characterized by the illusion that the familiar is being encountered for the first time
Now, it is possible that I have...
Sorry Mouse, You Got Rebranded
You have to do the thing before you understand the thing. And that is a hard thing, because you end up holding on too tight to what you think the thing was in the first place….
We decided to rebrand Mouse Whisperer to Snapshot CRO. The ori...
Mouse Whisperer & Operation Toejam
Mouse Whisperer 30 Days of CRO
My goal when I started this short 30 day sprint was to a) get back into writing, and b) learn about the Mouse Whisperer app as a user rather than the builder.
I definitely accomplished B. The app has i...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Real Heroes of Ecommerce.
| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Creator of The Real Heroes of Ecommerce
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