The Real Heroes of Ecommerce
ShepThinking about business and marketing from the perspective of the customer... the real heroes of ecommerce.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 107 | Founded | 4 years ago | Last Issue | 5 months ago |
| Active | |||||
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heroesofecommerce.substack.comLatest Issues
Significant Cognitive Advantage (The Messenger Effect)
The Messenger Effect
Do you remember this guy?
Well, I don’t. Because It was 1 years old when his commercial first aired. However, I do very well remember what line he’s famous for:
I’m not only the Hair Club President, but I’m also...
Data vis-à-vis Insight
Reading Between The Lines
I have worked at 2 companies where the CEO declared that Big Data was going to be the future of the company. Both companies were DTC ecommerce, not tech or saas, or anything really dependent on data or this “bi...
Bikeshedding (Parkinson’s law of triviality)
If I could get the spacing juuuuusst right...
There are so many cognitive biases that influence us in our daily lives, but this one takes the cake for having the best nickname.
“The law of triviality is C. Northcote Parkinson’s 1957...
But Wait There's More
Ok before you call me out that LLMs and MLMs are not the same thing at all, read the lines below and tell me which popular MLM tropes from 90’s don’t apply to both...
“Be your own boss!”
“Achieve financial freedom.”
“What would you do wi...
Make It Make Cents...
Teared discounts :’(
At my first dtc ecommerce job, I remember the manager wanting to do some overly complicated. It was like:
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5% OFF up to $50
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15% OFF up to $100
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25% OFF up to 200
Something like that. I remember the...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Real Heroes of Ecommerce.
| Subscribers | Engagement | 62 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Creator of The Real Heroes of Ecommerce
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