The Real Heroes of Ecommerce
Shep| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 120 | Founded | 5 years ago | Last Issue | 5 days ago |
| Active | |||||
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heroesofecommerce.substack.comLatest Issues
Day #15 - It's Not a Redesign, It's a Reset
In one of the most insightful and enlightening films of the 20th century, the prescient Mel Brooks gave us a glimpse into the ecommerce strategy most common in 2026…
Yo man, go northward, you go southward… I’m gonna walk here round here in...
Day #14 - Backendless Apps: A Shopify Shortcut
This week I am doing a lot of updates and changes to a Shopify store because a colleague is in town and we are doing a photoshoot… So I won’t be writing anything for the next few days.
But you will get your own backendless app too… if you...
Day #13 - This is what's missing in AB Tests
I am going to just let these two screenshots of the AB Test do the heavy lifting of today’s post...
Top Line Metrics:
Not a while lot of difference here. As far as AB tests go, this would be called inconclusive. When I was using a...
Day #12 - I'm Thinking Zombies...
Every Monday.
I sit and look at a list of each item of business that I want to accomplish during the week. Then on Friday, I make a new list of all the things that I accomplished during the week. And since there is no overlap in the list…...
Day #10 - Ohh, you mean backed by THAT data...
“I want all decisions to be backed by data”, declared my boss.
She was pumped up. I guess this was the first time she had ever heard of the concept? Apparently, she has talked to the marketing director of quite successful brand in town who...
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
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