The Real Heroes of Ecommerce
Shep| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 125 | Founded | 5 years ago | Last Issue | 7 days ago |
| Active | |||||
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heroesofecommerce.substack.comLatest Issues
Sorry Mouse, You Got Rebranded
You have to do the thing before you understand the thing. And that is a hard thing, because you end up holding on too tight to what you think the thing was in the first place….
We decided to rebrand Mouse Whisperer to Snapshot CRO. The ori...
Mouse Whisperer & Operation Toejam
Mouse Whisperer 30 Days of CRO
My goal when I started this short 30 day sprint was to a) get back into writing, and b) learn about the Mouse Whisperer app as a user rather than the builder.
I definitely accomplished B. The app has i...
Day #22 - Product Page Audits via Page Snapshots
Last year when I started thinking about building Mouse Whisperer, I was planning on just making a simple analytics tool for page audits. And that idea came to me as I sat in this very same chair, looking at the results of an AB test I was r...
Day #20 - Step 2 in the CRO Workflow
I wanted to write a killer hook and laugh-out-loud rollercoaster of an article today, but I am not and my funny bones are achy and creaky and if I overdo it, I’m gonna throw out my frontal lobe…
So we will do the tl;dr thing and get...
Day #19 - Two Sides of the Same Acronym
We are drowning in acronyms.
This isn’t even an exhaustive list:
SEO, SEM, PPC, CRO, SMM, EDM, CPC, CPM, CPA, CTR, CVR, ROAS, CTA, USP, UGC, PR, B2B, B2C, DTC, TOF, MOF, BOF, UTM, LTV, CAC, CLV…
That is a lot… but what if I told you th...
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