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Ecommerce, Prioritised

Ian Ferguson

Practical thinking on ecommerce growth, written for teams who want clearer priorities and better decisions. Written from inside growing Shopify teams.

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Substack
PricingOnly free issuesPublishesWeekly
Issues102Founded3 years agoLast Issue4 days ago
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Latest Issues

Your email popup might be costing more than it captures

This week a client put a full-page pop-up on their store to get more email sign-ups. It’ll probably get them. But my gut said it’s just going to annoy people. When I ran the theme through SimGym’s simulated shoppers, the bots identified it...

4 days ago
1

Answer shoppers’ doubts next to the buy button, not in the footer

I keep far too many ecommerce examples bookmarked for client work, so I’ve finally put the useful ones on a free inspiration board for anyone to use.

One of the simplest on it comes from Wild Nutrition. It’s a small block under the add to...

11 days ago
1

How stores break Google’s spam rules without meaning to

In February 2024, Google rewrote its own SEO Starter Guide and cut it roughly in half. By Search Engine Journal’s count, it went from about 8,600 words to about 4,000, and from 92 headings to 27.

In Google’s words, it “removed jargon and f...

18 days ago
3

Check the till before you cut the content budget

AI Overviews aren’t landing evenly across your site. Seer Interactive tracked 5.47 million queries across 53 brands and 2.4 billion impressions, and the split is stark. 36% of informational queries now return an AI Overview. For commercial...

a month ago
2
1

Change your store constantly, just never all at once

A client sent me their redesign plan a few weeks back and asked what I made of the running order.

Near the top, a room visualiser. Near the bottom, filed as housekeeping, adding filters to the product listing page. Their listing page had n...

2 months ago
3

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  • Ian Ferguson

    Ian Ferguson is an ecommerce growth consultant who helps teams prioritise what drives results. He works closely with growing ecommerce brands, often on Shopify, focusing on clarity, decision-making and sustainable growth.

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