Ecommerce, Prioritised
Ian FergusonPractical thinking on ecommerce growth, written for teams who want clearer priorities and better decisions. Written from inside growing Shopify teams.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 104 | Founded | 3 years ago | Last Issue | 19 hours ago |
| Active | |||||
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seotldr.substack.comLatest Issues
Clear out empty Shopify collections before Black Friday
Last month I scanned 669 established UK Shopify stores to see what they’d left lying around. One collection page in seven had nothing in it to buy, and 86% of the stores had at least one of those empty pages with nothing telling Google to l...
I thought I’d built a better product page. The numbers disagreed.
I was humbled this month.
I designed a new product page for a store I work with, and poured my fifteen years of ecommerce knowledge into it. The specs came out of the description into tidy panels, related products sat underneath, and the l...
Your email popup might be costing more than it captures
This week a client put a full-page pop-up on their store to get more email sign-ups. It’ll probably get them. But my gut said it’s just going to annoy people. When I ran the theme through SimGym’s simulated shoppers, the bots identified it...
Answer shoppers’ doubts next to the buy button, not in the footer
I keep far too many ecommerce examples bookmarked for client work, so I’ve finally put the useful ones on a free inspiration board for anyone to use.
One of the simplest on it comes from Wild Nutrition. It’s a small block under the add to...
How stores break Google’s spam rules without meaning to
In February 2024, Google rewrote its own SEO Starter Guide and cut it roughly in half. By Search Engine Journal’s count, it went from about 8,600 words to about 4,000, and from 92 headings to 27.
In Google’s words, it “removed jargon and f...
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The writers behind this newsletter.
Ecommerce SEO consultant in the North East, helping Shopify brands get found in Google and AI search. Doing SEO since 2010. Work with me: ferguseo.com
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