Ecommerce, Prioritised
Ian FergusonPractical thinking on ecommerce growth, written for teams who want clearer priorities and better decisions. Written from inside growing Shopify teams.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 97 | Founded | 3 years ago | Last Issue | 5 days ago |
| Active | |||||
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seotldr.substack.comLatest Issues
The Google Analytics errors that send you after the wrong problem
A few years back I spent months pointing an entire SEO strategy at one number in Google Analytics: time on site. Internal linking, category copy, a proper related products block, all of it aimed at nudging that figure up. It moved. Conversi...
Using simulated shoppers to find what to test
Most CRO advice assumes you’ve got traffic to burn. Run a test on 10,000 users, wait for significance, then implement the change.
That’s fine if you’re doing tens of thousands of sessions a week but not if you’re a £1-5m brand. You run a t...
A ten-minute fix hiding in your Shopify admin
Most Shopify stores have site search switched on by default. Very few people ever look at what visitors typed into it.
It’s not a report anyone pushes at you. It sits under Analytics, and in more detail inside Search & Discovery, listing t...
£2,159 in sales from a channel I never set up
A quick personal note first, partly to explain the quiet spell and because part of the point of this newsletter is that you actually know the human behind it.
It’s been a manic stretch. We had a new baby boy early, and he’s been in t...
Your collection page is a shop window
I get it.
If you run an ecommerce store you’ve probably got 101 things to deal with every day. Sorting something out with the warehouse, handling returns, answering live chat and fixing whatever small issue appeared overnight.
So when it...
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| Subscribers | Engagement | 67 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Ian Ferguson is an ecommerce growth consultant who helps teams prioritise what drives results. He works closely with growing ecommerce brands, often on Shopify, focusing on clarity, decision-making and sustainable growth.
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