The Reputation Algorithm
David EricksonIt's an algorithmic world and we're just living in it. David Erickson examines how digital platforms' algorithms influence and effect how our reputations as individuals and as organizations are perceived.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 68 | Founded | 3 years ago | Last Issue | 6 months ago |
| Active | |||||
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thereputationalgorithm.comLatest Issues
Audience-First “AI Optimization”
🖼️ David Erickson/Gemini
It’s becoming increasingly clear to both executives and communications professionals that generative AI chatbots—ChatGPT, Gemini, and their peers—are fast becoming the new discovery layer.
Traditional search’s ol...
Multi-Persona AI Chatbots
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(This article was originally published on April 17, 2025 on my LinkedIn profile.)
This morning I was a guest lecturer for Glenn Karwoski‘s strategic communications class at University of St. Thomas. We talked digital marketing gener...
AI Chatbots Are The New Google
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(This article was originally published on May 25, 2025 on my LinkedIn profile.)
I’ve been working with artificial intelligence in one way or another nearly my entire career, or at least since the advent of search engines.
From the...
Midjourney Is Incapable Of Generating Images Of Ugly People
🖼️ David Erickson/Midjourney
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(This article was originally published on January 13, 2025 on my LinkedIn profile.)
Last week I mentioned how I use short prompts in generative AI tools to try and understand the biases embedded in the...
8 AI Marketing Trends For 2025
🖼️ David Erickson/Midjourney
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(This article was originally published on January 3, 2025 on my LinkedIn Profile.)
I recently conducted an in-depth survey (nearly 3,500 words) of what some of the leading research firms and AI experts...
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The writers behind this newsletter.
Sr. Director of AI at leading strategic communications agency; democracy fanboy; guitarist; Minnesota Vikings fanatic, plays with joy. I'm @deerickson on Threads and @derickson on Bluesky.
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