The Rogue Creative
Melissa PerkinsMy unfiltered opinion on branding, design, and life as a creative entrepreneur.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 48 | Founded | 2 years ago | Last Issue | 3 months ago |
| Active | |||||
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theroguecreative.substack.comLatest Issues
The Day Your Brand Decided to Have an Opinion
I’ve done a lot of brand audits over the years. Each one starts with looking at where people show up online, because this is usually where your audience or potential clients will find you. I’ve looked at numerous websites, newsletters, and...
2025 was the year of the snail
2025 was the year everything slowed to a snail’s pace. While the economy didn’t help, I’ll be the first to admit I didn’t feed the fire the way I usually do. But honestly? I needed the pause to see where the fire actually needs to go.
The...
Black Friday Fatigue
So, how’d Black Friday go? Did you discount your services? Feel weird about it? Or maybe you sat it out entirely and watched everyone else race to the bottom while feeling guilty you weren’t “participating”?
While everyone’s still hungover...
The rebranding project that ate my brain (and then I ghosted)
A year ago, I realized I needed to transition my business into a personal brand to feel more aligned with where I was in business and how I show up online. In doing so, I decided on a rebrand, which has been a long and tiring journey. Even...
Your Customers Control Your Brand Now (Whether You Like It or Not)
If you pay attention, these big corporations will always give you something to think about strategically. This week was no exception - we got a masterclass in how brands can completely misread their audience and the consequences that follow...
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| Subscribers | Engagement | 61 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Brand strategist, designer, book lover, and amateur chef.
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