The Rogue Edit
Katie LangBrand strategy with bite. Insights on fashion’s movers, moments, and the mechanics of what makes people want. Curated culture and insights for women who lead.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 25 | Founded | 9 months ago | Last Issue | a month ago |
| Active | |||||
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therogueedit.substack.comLatest Issues
Cultivating Taste on Purpose to Combat Aesthetic Fatigue
A still of Scarlett Johansson from Sofia Coppola's 2003 film Lost in Translation
Tagline is a joke, I promise.
I’ve written about the damaging nature of algorithm culture and the concept of “aesthetic fatigue” a few times. Namely,...
How to Find the One Opinion That Builds Your Brand's Cultural Capital
If you decided after my last piece “The Status Ladder That Brands Pretend Doesn’t Exist” that you need to lead your brand on cultural status, this is the move to start with.
Specifically, this is the move every brand on the cultural axis h...
[THE BRIEF Vol. 7] Moving Your Brand on the Status Ladder
One of my favorite looks from the MAISON ESSENTIELLE Pre-Fall 2026 Lookbook
Happy Sunday, friends.
This week's Brief is an extension of the Three-Axis Status Model — what I've been reading, loving, and watching through that lens, plus a...
The Status Ladder That Brands Pretend Doesn't Exist
There is a “status ladder” in every market. Your brand is on it. You can feel the rung you’re on. You feel it in the kind of clients who say yes too quickly. In the prices you almost charged before you flinched. You feel it in the compariso...
[THE BRIEF Vol. 6] The Architecture of Devotion
Jacquemus's 'A TABLE!' campaign featuring the Le Chiquito bag. Photo by Valentin Herfray
It’s that time again! This week we’re delving deeper into the subject of brand devotion and belonging. Let’s get into your weekly roundup.
This...
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Authors
The writers behind this newsletter.
Your friendly neighborhood brand strategist / creative director, unpacking the seduction mechanics behind the brands we love the most. I build brand worlds over at Studio Zenith. I love a lot of things. We’d probably jive.
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