The Sauce
The Sauce, Taylor Peterson, Jon BriggsThe secret sauce for being extremely online – even when you don't have time to. We dive deep into web culture, sharing weekly news and insights on social, tech trends, AI, brand moves, and the creator economy.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 175 | Subscribers | Read | thesauceffs.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Old media is dying (in case you didn't know)
This week, I’m reading about the brainrot of 2024 halloween costumes, celebrity jet-tracking accounts vanishing from Meta platforms, the murky state of influencer political endorsements, and Claude’s latest AI model getting bored and scroll...
Podcasts are growing in cultural capital
This week, I’m been reading about what’s going to happen to 23andme genetic data, Fat Bear Week drama, the aftermath of that viral TikTok rug story, and the guy dating AI girlfriends. I’ve been watching Alex Cooper interview Kamala Harris o...
The big catchup: LinkedIn becoming TikTok, Zuck's glowup, another OpenAI exodus
I ghosted the internet for a few weeks to touch grass in England (10/10) and Nebraska (🌽) — two opposites that have a lot more in common than you’d think.
Entering late stage social media
A cultural shift toward a more chaotic - but also more real - understanding of the world.
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Authors
The writers behind this newsletter.
The Sauce is future-driven creative collective of content creators, influencers, freelancers, and online business owners. Written by Taylor Peterson, Anna Klawitter, and Jon Briggs.
award-winning creative / tech culture writer. mostly non-serious takes on the creator economy, AI, and social in the era of gen z. based in NYC.
Creative producer with two Emmy Award nominations (and one win). I've produced content for some of the biggest names in the world, and it's about time to share a few creative secrets.
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