Reletter
Artwork for The Shepard Scale

Applied counterintelligence doctrine for leaders in contested and compromised environments

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues229Founded5 years agoLast Issue8 days ago
Active

Read this Newsletter

shepardscale.substack.com
Artwork for The Shepard Scale

Latest Issues

The Good Internet Sleuths...and the Bad Ones

On October 22, 1989, Jacob Wetterling’s name became forever etched in my consciousness. I was 15 at the time, old enough to be mesmerized by the news coverage. Paynesville was much less than a day’s drive away, and my parents, who had alway...

8 days ago
8

Masking, Neurodivergence, and Finding Maturity

Get more from Kit Perez in the Substack app

Available for iOS and Android

Get the app

13 days ago
18

When You Can't STOP Yourself From Reading People

Welcome to The Shepard Scale! This would normally be an article for my paid members, but I am unlocking this one to show you what members get here every week.

Years ago, I ran into an acquaintance in the grocery store, and as we chatted, s...

15 days ago
6
1

Hack Your Brain!

and I have been trading messages for the better part of a year about why intelligent, capable people build entire identities around their own limitations, and then defend those identities like their lives depend on it. We finally had a disc...

21 days ago
7
5

Reading People: The Basics of Psycholinguistic Profiling

s

We all evaluate people: a potential new hire, or someone you’re on a first date with, or even the person who might end up being your next boss if you make it through the interview. You ask each other questions, and when you’re done, you...

22 days ago
8
2

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for The Shepard Scale.

SubscribersEngagement76Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

Authors

The writers behind this newsletter.

  • Kit Perez

    Counterintelligence frameworks for leaders who need to evaluate trust, detect manipulation, and prevent group failure • Analyst/author • Christian • Systems Thinker

  • Michael Woudenberg

    Space Systems Engineer, Program Manager, Adjunct Professor, and aspiring Polymath focused on human-centric explorations across domains and disciplines, uncovering counterintuitive insights in technology, innovation, philosophy, psychology, and more.

  • Social

    Frequently Asked Questions

    How can I access the email archive for The Shepard Scale?

    You can find recent issues that have been published by The Shepard Scale on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does The Shepard Scale have?

    To see how many people subscribe to The Shepard Scale, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in The Shepard Scale?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch The Shepard Scale as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like The Shepard Scale?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact The Shepard Scale using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to The Shepard Scale?

    Scroll up to where it says Related Newsletters to see other publications like The Shepard Scale. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact The Shepard Scale?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.