The Shepard Scale
Kit Perez, Michael WoudenbergApplied counterintelligence doctrine for leaders in contested and compromised environments
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 208 | Founded | 5 years ago | Last Issue | 3 days ago |
| Active | |||||
Read this Newsletter
shepardscale.substack.comLatest Issues
The Wound Isn't the Problem: Social Psychology & Counterintelligence Part 3
Welcome to new readers! This is Part 3 of my series on the role of social psychology in counterintelligence. You can catch up on the previous parts of the series below.
The first thing that probably happened after you read Part 2 is that y...
Why Trust Cannot Be Built in a Group
Study how a group is built, and you can read the person who built it. Its rules, its lines of authority, what it rewards, and what no one is allowed to question are a record of the builder’s fears, needs, and blind spots. A group’s structur...
Weaponizing the Wound: The Target of Modern Influence Operations
“The Blind Leading the Blind,” Pieter Bruegel the Elder, 1568.
Welcome to new readers! This is Part 2 of my series on the role of social psychology in counterintelligence and why you need to understand the first to effectively use the seco...
Tools Are Not the Same as Understanding: The Role of Social Psychology in Counterintelligence
I have been writing on Substack for over five years and elsewhere since 2003, and in that time I have sought to answer a deceptively simple question: How does one engage in resistance and activism effectively?
I’d love to tell you that it...
The Life I Did Not Earn
I am sitting here on my deck, on the side of a mountain in western Montana, writing the draft of this article with a good pen that glides across the page. The wildflowers dot the forested slope of my small property, as if God Himself flicke...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Shepard Scale.
| Subscribers | Engagement | 76 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
Counterintelligence and behavioral analysis applied to leadership, manipulation, group dynamics, and decision-making under pressure. Building orientation-intact systems. Author & analyst.
Space Systems Engineer, Program Manager, Adjunct Professor, and aspiring Polymath focused on human-centric explorations across domains and disciplines, uncovering counterintuitive insights in technology, innovation, philosophy, psychology, and more.
Social
Frequently Asked Questions
How can I access the email archive for The Shepard Scale?
You can find recent issues that have been published by The Shepard Scale on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does The Shepard Scale have?
To see how many people subscribe to The Shepard Scale, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in The Shepard Scale?
Newsletter advertising can be extremely effective when it's done right. Before you pitch The Shepard Scale as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like The Shepard Scale?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact The Shepard Scale using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to The Shepard Scale?
Scroll up to where it says Related Newsletters to see other publications like The Shepard Scale. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact The Shepard Scale?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.