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The Shepard Scale

Kit Perez, Kira Davis
Tens of paid subscribers

Applied counterintelligence doctrine for leaders in contested and compromised environments

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Substack
PricingFreemiumPublishesDaily
Issues257Founded6 years agoLast Issue3 days ago
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Latest Issues

The Person You Think You’d Be

I mentioned to before we started recording that he was the fourth former Navy SEAL I’ve had on my show, and every single one of them was exactly on time. I notice things like that.

He's a very deliberate speaker. He thinks before answerin...

3 days ago

When the Signals Change, But the Assumptions Don't

Welcome back to The Shepard Scale, where we explore the patterns and systems of deception, manipulation, and human behavior.

I was tired. So exhausted, in fact, that I spent most of the day in bed drifting in and out of sleep. Even after a...

5 days ago
6
3

Doing Hard Things Doesn’t Make You a Better Person

Provocative title, right? As my guest, , would say, “There’s nuance.”

Doing hard things doesn’t always make you a better person. Your fitness regimen just tells people that you’re disciplined when it comes to fitness, not whether you’re a...

8 days ago
7
2

When Success Becomes a Trap

We tend to assume that success is evidence we’re making good decisions. We work hard, develop expertise, earn recognition, and build careers around the things we’re good at. But what happens when those perfectly reasonable decisions lead us...

10 days ago
5
2

The Bear Doesn't Care What You Believe

Welcome back to The Shepard Scale, where we explore the systems of human behavior, deception, and manipulation, and talk about what reorienting to reality looks like in practice.

I live at the top of a mountain; a hill, really, compared to...

10 days ago
16
9

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Authors

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  • Kit Perez

    Counterintelligence frameworks for leaders who need to evaluate trust, detect manipulation, and prevent group failure • Analyst/author • Christian • Systems Thinker

  • Kira Davis

    Host of Just Listen to Yourself with Kira Davis. Author of Drawing Lines. I have a lot of opinions about culture, faith and politics and I love giving unsolicited advice.

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