The Sneaker Newsletter
Nick Engvall20+ years inside the sneaker industry. Employee #9 at StockX, Complex, Stadium Goods, Finish Line, Sole Collector. The stories they wouldn't let me tell. Real industry analysis beyond the hype.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 196 | Founded | 6 years ago | Last Issue | 10 days ago |
| Active | |||||
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thesneakernewsletter.comLatest Issues
The Future of Basketball Shoes Might Not Go Through Beaverton
I've been watching Li-Ning try to crack the American basketball market since January 2011, when I got my first chance to shoot photos courtside at an NBA game. The occasion was the Staples Center launch of the Li-Ning Defend, the first US r...
The State of Sneakers: Spring/Summer 2026
Why the most exciting brands in footwear can all be right and the industry can still only be average.
The State of Sneakers, Spring/Summer 2026.
Foot Locker Turned a Profit. I'm Watching the Floor.
The first clean quarter under Dick's looks like a turnaround. The real question is who gets to come along for it.
The Foot Locker number landed Wednesday, and I’ve been thinking about it longer than I expected to.
When The Culture Takes It Back
Private equity found out the hard way that skateboarding doesn't work without skaters.
Yesterday I wrote about Marc Johnson. If you missed it, start there.
He Drew His Own Shoes Himself
I thought about writing about something else today. Every turn led me back to this.
Marc Johnson passed away yesterday. He was 49.
I don’t know how to write about death in this newsletter, and I’m not going to pretend I’ve figured it out....
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| Subscribers | Engagement | 76 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
20+ years inside sneakers... now independent. Sole Collector Magazine, built Eastbay’s first blog, established Complex Sneakers, employee #9 at StockX. Host of Sneaker History and the Cars & Kicks podcasts. Culture. Business. Nostalgia. \ud83d\udc5f
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