The Sneaker Newsletter
Nick Engvall20+ years inside the sneaker industry. Employee #9 at StockX, Complex, Stadium Goods, Finish Line, Sole Collector. The stories they wouldn't let me tell. Real industry analysis beyond the hype.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 184 | Subscribers | Read | thesneakernewsletter.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Adidas Beat the Numbers. Now Read the Fine Print.
adidas dropped Q1 2026 earnings this morning, and the market loved it.
Let's Talk About the Good Stuff
There’s been a lot to stress about lately. Tariffs, layoffs, brands navigating things nobody saw coming... you know the list. Things I don’t want to write about. So, I’m not going to add to it today. Today I want to do something a little di...
If the Book Does Well, You Should Benefit Too
I sent the book announcement yesterday, and the response has been genuinely great. Thank you! I appreciate all of your support more than words can explain. Coming from someone as long-winded as me, that’s something.
The Most Important Sneaker Thing I've Ever Done for Myself
I could tell you how Nice Kicks gave me my first paid job in sneakers, how I built the Eastbay blog during my time at Sole Collector, how I led the first team dedicated to covering sneakers at Complex, how my work with Foot Locker and Finis...
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Authors
The writers behind this newsletter.
20+ years inside sneakers... now independent. Sole Collector Magazine, built Eastbay’s first blog, established Complex Sneakers, employee #9 at StockX. Host of Sneaker History and the Cars & Kicks podcasts. Culture. Business. Nostalgia. \ud83d\udc5f
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