The Sneaker Newsletter
Nick Engvall20+ years inside the sneaker industry. Employee #9 at StockX, Complex, Stadium Goods, Finish Line, Sole Collector. The stories they wouldn't let me tell. Real industry analysis beyond the hype.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 205 | Founded | 6 years ago | Last Issue | 5 days ago |
| Active | |||||
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thesneakernewsletter.comLatest Issues
Nike's $1.1 Billion Quarter Isn't What It Looks Like
The headline number came from Washington, not Beaverton.
Nike’s future isn’t as bright as it seems... yet.
The Footwear Industry Keeps Erasing Its Own History, Including Mine
I’ve been behind on newsletters over the last week because I’ve been finishing up the details on something I have wanted to create for longer than I’d like to admit and it’s finally ready for your eyes.
Over the last twenty years, I’ve...
500 NBA Players Just Became Their Own Brand
PLYRS UNTD is the NBPA's biggest power move in years, and sneaker brands should be paying attention
The sneaker industry has spent decades negotiating with individual players, their agents, and their camps, hoping the right relationship at...
The Most Underestimated Brand on the Floor Right Now
A Finals PE and a European soccer push are happening at the same time. At some point, the laugh track has to stop.
The thing I love most about this industry is that it keeps you on your toes. The brand you admire today may not be the brand...
The Caitlin 1 Is Here. Now Nike Has to Earn It.
The rollout is perfect. The hard part starts October 1.
Keep in mind, I’m an A’ja fan before you read any further.
Audience Metrics
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| Subscribers | Engagement | 76 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
20+ years inside sneakers... now independent. Sole Collector Magazine, built Eastbay’s first blog, established Complex Sneakers, employee #9 at StockX. Host of Sneaker History and the Cars & Kicks podcasts. Culture. Business. Nostalgia. \ud83d\udc5f
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