The Sneaker Newsletter
Nick Engvall20+ years inside the sneaker industry. Employee #9 at StockX, Complex, Stadium Goods, Finish Line, Sole Collector. The stories they wouldn't let me tell. Real industry analysis beyond the hype.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 218 | Founded | 6 years ago | Last Issue | 7 days ago |
| Active | |||||
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thesneakernewsletter.comLatest Issues
The Resale Obituary is Premature
The easy money left, so the tourists are calling it dead. The people who were here before the wave know better.
To celebrate another trip around the sun, well, actually, I’m a Leo, so to celebrate the sun revolving around me for another tw...
The Big Picture Is in the Details
The best designs can be stripped of every color story and still make you feel something.
It’s rare that I give a single shoe its own issue of this newsletter. The business is bigger than any one release, and you know that as well as I do....
The Most Overlooked Market In Sneakers
The line from Hideo Nomo’s first signature to Ohtani’s record-chasing cleats is the proof.
August 5th, 1995. One day after my birthday.
New Team, New Colors, Bigger Than One More Title
A Saturday thought about the one team palette he's somehow never really had.
Happy Saturday.
Another Bad News Day For Nike
The last Nike theft case was hourly workers. This one ran a department for almost twenty years.
I don’t envy the PR and communications teams at Nike this week.
Audience Metrics
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| Subscribers | Engagement | 76 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
20+ years inside sneakers... now independent. Sole Collector Magazine, built Eastbay’s first blog, established Complex Sneakers, employee #9 at StockX. Host of Sneaker History and the Cars & Kicks podcasts. Culture. Business. Nostalgia. \ud83d\udc5f
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