The Sneaker Newsletter
Nick Engvall20+ years inside the sneaker industry. Employee #9 at StockX, Complex, Stadium Goods, Finish Line, Sole Collector. The stories they wouldn't let me tell. Real industry analysis beyond the hype.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 190 | Founded | 6 years ago | Last Issue | 6 days ago |
| Active | |||||
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thesneakernewsletter.comLatest Issues
Shrink It, Pink It, Jordan It
The comparison everyone keeps making is the same mistake with a different name.
I got tagged in a mind-boggling LinkedIn post this week.
Is It a Bad Idea to Open a Sneaker Store in 2026?
The obvious answer is yes. I'm not sure the obvious answer is right.
People keep asking me some version of this question. Not always directly. Sometimes it comes wrapped in a news item they're forwarding, sometimes it's a comment on a post...
The Reward For Compliance
Footwear did what the policy asked. The bill is arriving anyway.
Yesterday I closed the JD Sports newsletter new with a line about tariffs being the most consequential unresolved question in this industry, and a promise that I’d be the one...
Flat Is the New Up
What JD Sports’ full year results tell us about the real state of sneaker retail
The sneaker industry has been waiting for JD Sports to report bad numbers.
Nike Took 40% of Their Business Overnight
Most of you probably have an Eastbay memory.
Maybe it’s a specific shoe you circled. A catalog you kept under your bed like contraband. A phone call you made to order something you’d been saving up for, and the person on the other end actu...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Sneaker Newsletter.
| Subscribers | Engagement | 76 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
20+ years inside sneakers... now independent. Sole Collector Magazine, built Eastbay’s first blog, established Complex Sneakers, employee #9 at StockX. Host of Sneaker History and the Cars & Kicks podcasts. Culture. Business. Nostalgia. \ud83d\udc5f
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