20+ years inside the sneaker industry. Employee #9 at StockX, Complex, Stadium Goods, Finish Line, Sole Collector. The stories they wouldn't let me tell. Real industry analysis beyond the hype.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 230 | Founded | 6 years ago | Last Issue | 3 days ago |
| Active | |||||
Read this Newsletter
thesneakernewsletter.comLatest Issues
What Should I Write About Next?
I said in the last issue that I'm constantly trying to decide where to land on the things I cover here. There are always more stories than I can possibly write about, and I don't want to cover news for news' sake.
So I'm asking.
A few qui...
Mbappé Scored, Then Limped Off In A Boot Nobody Can Buy
Two weeks into the On deal, the injury became the story, and what he did next told the real one
I'm constantly trying to decide where I should land on the things I cover here, because there are always more stories than I can possibly write...
The Most Important Story On Nike's Calendar
Thirty years after Space Jam, the Air Jordan 11 is about to test whether Nike's turnaround is real
On a Wednesday in December 2000, kids skipped school and grown adults called out of work to buy a pair of basketball shoes from a movie that...
Community Is Not A Line Item
For years the most useful place in sneakers was a forum, and then we handed it to the feed
Back in May, Nike folded the SNKRS engineering team into the Nike App team. One former employee estimated to House of Heat that about 90 percent of...
The Person Who Pulls The Rope
A conversation with footwear industry veteran, Rick Maderis.
Rick Maderis and I played phone tag for close to a year.
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Sneaker Newsletter.
| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
20+ years inside sneakers... now independent. Sole Collector Magazine, built Eastbay’s first blog, established Complex Sneakers, employee #9 at StockX. Host of Sneaker History and the Cars & Kicks podcasts. Culture. Business. Nostalgia. \ud83d\udc5f
Frequently Asked Questions
How can I access the email archive for The Sneaker Newsletter?
You can find recent issues that have been published by The Sneaker Newsletter on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does The Sneaker Newsletter have?
To see how many people subscribe to The Sneaker Newsletter, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in The Sneaker Newsletter?
Newsletter advertising can be extremely effective when it's done right. Before you pitch The Sneaker Newsletter as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like The Sneaker Newsletter?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact The Sneaker Newsletter using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to The Sneaker Newsletter?
Scroll up to where it says Related Newsletters to see other publications like The Sneaker Newsletter. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact The Sneaker Newsletter?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.