20+ years inside the sneaker industry. Employee #9 at StockX, Complex, Stadium Goods, Finish Line, Sole Collector. The stories they wouldn't let me tell. Real industry analysis beyond the hype.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 223 | Founded | 6 years ago | Last Issue | 4 days ago |
| Active | |||||
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thesneakernewsletter.comLatest Issues
I Asked For This One
The FP Movement ASICS collab because I wanted to make a point about who collaborations are actually for.
Dick’s Sporting Goods sent over the FP Movement x ASICS GEL-Nimbus 28, a women’s collaboration, a couple of weeks ago, and you might r...
A Can Of Tuna Costs $1.19 Now (Yes, This Is About Sneakers)
Dick's just took the worst stock day in its history, and the Foot Locker story starts in the grocery aisle.
I have been on both sides of an acquisition, and neither side felt the way it looked from outside.
The Air Jordan 41 Isn't Finished
The Air Jordan 41 in hand.
The brief came from Michael Jordan, and it was one sentence long.
He wanted the shoe to look like it was in motion while standing still.
Leo Chang, senior creative director for basketball and sport at Jordan Br...
The Dead Bird Is Speaking Sneaker Now
Arc’teryx built a $280 boot, and the way they built it tells you who really runs footwear.
I am constantly looking for interesting connections, stories, and inspiration that land somewhere adjacent to sneakers. I am always on the lookout f...
My Book Is Real.
Small Luxuries: Sneakers - It’s here! It’s real!
It showed up today. Not a proof, not a PDF, not a cover mockup in an email. The actual book… in my hands.
My first book. I have written a lot of words over the last two decades, but holding...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Sneaker Newsletter.
| Subscribers | Engagement | 76 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
20+ years inside sneakers... now independent. Sole Collector Magazine, built Eastbay’s first blog, established Complex Sneakers, employee #9 at StockX. Host of Sneaker History and the Cars & Kicks podcasts. Culture. Business. Nostalgia. \ud83d\udc5f
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