The Sneaker Newsletter
Nick Engvall20+ years inside the sneaker industry. Employee #9 at StockX, Complex, Stadium Goods, Finish Line, Sole Collector. The stories they wouldn't let me tell. Real industry analysis beyond the hype.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 208 | Founded | 6 years ago | Last Issue | 8 days ago |
| Active | |||||
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thesneakernewsletter.comLatest Issues
The Words We Say When We Say We Like Sneakers Too Much
Someone mentioned the word grails to me last week and I could only think of two shoes I would consider grails. I started writing about them, and then it quickly took an unexpected turn. I got to thinking about the word, and the language we...
The Boring Machine Behind Saucony’s Best Year
Westside Gunn gets the headlines. The operating model gets the revenue.
My friend and co-host, Mike Guillory, got Jason Faustino on the Sneaker History podcast last week, right after Saucony’s Paris preview. Coffee Time Kicks, the two of t...
Two World Cups Are Happening At Once
One is being won in your feed. The other is being won on the pitch, and they are not the same tournament.
I started a spreadsheet before the group stage kicked off, and I have not stopped updating it since.
Nike's $1.1 Billion Quarter Isn't What It Looks Like
The headline number came from Washington, not Beaverton.
Nike’s future isn’t as bright as it seems... yet.
The Footwear Industry Keeps Erasing Its Own History, Including Mine
I finally built an archive nobody else can take away. Now it needs you.
I’ve been behind on newsletters over the last week because I’ve been finishing up the details on something I have wanted to create for longer than I’d like to admit an...
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| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
20+ years inside sneakers... now independent. Sole Collector Magazine, built Eastbay’s first blog, established Complex Sneakers, employee #9 at StockX. Host of Sneaker History and the Cars & Kicks podcasts. Culture. Business. Nostalgia. \ud83d\udc5f
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