Snobette News
Lois SakanyI write about how culture moves through sneakers, fashion, and the business behind them. Still figuring it out like everyone else, but always up for a good exchange and happy to help anyone finding their footing.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 177 | Founded | 6 years ago | Last Issue | 4 days ago |
| Active | |||||
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Inside the Making of Nike’s Studio Fleece
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Nike debuts Studio Fleece with a campaign starring Sha’Carri Richards, among others | Photo: Nike
Nike last week announced the launch of Studio Fleece, described by the brand as a “unified system of women’s sportswear styles...
Adidas, VF Corp and Deckers Get Checked
Adidas and VF Corp. surrendered their year-to-date gains, while Deckers’ already-bumpy 2026 got rougher as investors looked askance at moderating growth and uneven wholesale momentum.
Adidas Q2 Earnings: Winning but at What Cost?
Adidas Owned the World Cup but Nike Still Won
Who really won the World Cup, based on U.S. jersey and cleat sales, and which countries had the most drawing power
There has been something of a media obsession with determining which brand, Nike or Adidas, “won” the 2026 FIFA World Cup. T...
Inside Ebony Media’s Dispute With Mowalola Over ‘Ebony’
Trademark attorney Zak Kurtz breaks down the strengths and complications of Ebony Media’s case against Mowalola over its “Ebony” collection.
Ebony Media has sued London-based fashion label Mowalola and designer Mowalola Ogunlesi for tradem...
Nike’s Curious Rally
Nike cut guidance again and shares moved higher anyway. Plus: Skechers’ smart ground game and Radical Airflow’s early sellout signal.
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Authors
The writers behind this newsletter.
Lois Sakany is a New York-based retail and cultural analyst covering sneakers, fashion and consumer behavior. Founder of Snobette. Writing about women’s sneaker culture, athletic brands and retail trends.
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