I write about how culture moves through sneakers, fashion, and the business behind them. Still figuring it out like everyone else, but always up for a good exchange and happy to help anyone finding their footing.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 180 | Founded | 6 years ago | Last Issue | 7 days ago |
| Active | |||||
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Part Two: Bama Rush 2026: Apparel and Accessories
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Alo Takes the Lead From Lululemon
Kylie Jenner for Alo | Photo: Mert Alaş and Marcus Piggott for Alo
In addition to tracking the shoe brands and styles worn by potential new members (PNMs) during the University of Alabam...
Part One: Bama Rush 2026: Sandals Crash the Sneaker Party
University of Alabama potential new members show off their Bama Rush outfits of the day. | Photo: TikTok screen grabs captured in mid-August
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I once again tracked the shoes, apparel and accessories worn by young women taking...
Nike, Mbappé and the Price of Star Power
Earnings: On stock crashes on wholesale pull back
Now that the World Cup is fully behind us, not surprisingly, chatter about football star Kylian Mbappé’s future as a Nike ambassador is back in the news, with rumors abounding that the 27-y...
Inside the Making of Nike’s Studio Fleece
Nike's Jill Gonzalez talks about resetting around sport, whether or not the return of skinny is real and the new Total Black innovation.
Nike last week announced the launch of Studio Fleece, described by the brand as a “unified system of w...
Adidas, VF Corp and Deckers Get Checked
Adidas and VF Corp. surrendered their year-to-date gains, while Deckers’ already-bumpy 2026 got rougher as investors looked askance at moderating growth and uneven wholesale momentum.
Adidas Q2 Earnings: Winning but at What Cost?
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Authors
The writers behind this newsletter.
Lois Sakany is a New York-based retail and cultural analyst covering sneakers, fashion and consumer behavior. Founder of Snobette. Writing about women’s sneaker culture, athletic brands and retail trends.
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