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The Social Life of Beauty

Mia Chae Reddy, Ph.D.

A cultural lens on beauty—its rituals, stories, and the people who give it life.

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Substack
PricingOnly free issuesPublishesWeekly
Issues26Foundeda year agoLast Issue4 months ago
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Latest Issues

The Luxury of No: How Le Labo Turned Restraint Into Desire

“The desire of the man is for the woman, but the desire of the woman is for the desire of the man.” — Madame de Staël


The Social Life of Beauty is a reader-supported publication. To receive new posts and support my work, consider be...

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The Anti-Starbucks: How Aesop Built a $2.5B Brand Through Radical Inconsistency

“I’ve always imagined what we do as the equivalent of a weighty, gold charm bracelet on the tanned wrist of a glamorous, well-read European woman who has traveled and collected interesting experiences.” — Dennis Paphitis


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Beauty semiosis®: Heritage brands, symbolic codes, and the work of cultural integrity


“To name is to possess.” — Roland Barthes

“If you don’t name yourself, someone else will name you, and you might not like what you’re called.” — Toni Morrison


The Social Life of Beauty is a reader-supported publication. To r...

5 months ago
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Beauty ethnoscapes®: Cultural continuity, creative work, and the future of brand building

To be whole is to be part; true voyage is return. — Ursula K. Le Guin

I’ve been doing so much thinking lately about beauty and movement—how it travels, shifts, carries memory. Which, of course, is exactly why The Social Life of Beauty exis...

6 months ago
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save for later: the survival playlist—Negro spirituals for the modern condition

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Welcome to this week’s list—part field journal, part moodboard, part cultural mixtape.

It’s been a week. The political climate feels tense. The...
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  • Mia Chae Reddy, Ph.D.

    Creative Director. Cultural Curator. Beauty Anthropologist. Word Bae. Ph.D. Founder of DEHIYA Beauty. I like to run because I love to brunch.

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