the softwear girl
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| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 14 | Founded | 10 months ago | Last Issue | 3 months ago |
| Active | |||||
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thesoftweargirl.substack.comLatest Issues
ThredUp Knows Your Aesthetic Before You Do
The problem with resale has never really been supply, I think we’re all well aware that retailers are producing garments at an extremely alarming rate. We have enough clothes to dress the next six generations.
ThredUp (an online consignmen...
The App That Makes Clothes Feel Like Assets
Every purchase of clothing you have ever made has been a sunk cost. The moment you walked out of the store, the value started declining and there was no getting it back. Croissant is trying to change that framing entirely. Before you buy an...
Why Claybird’s Ads Don’t Look Like AI Slop
Most AI generated advertising is immediately recognizable as AI generated advertising. As a result, consumers are exercising their reflex to tune it out entirely. I mean you’ve seen it, we all have. Hands with six fingers, warped faces, lig...
Afghan Fashion Brands Keeping the Culture Alive
Growing up, I was always envious of how well Afghanistan’s neighboring cultures were documented; Bollywood movies, late night cafes, funky fusion menus, recognition in mainstream media, the list goes on. They always seemed so sure of their...
Is Phia's Hype Justified?
Phia raised $43 million in under a year for the “Google Flights of fashion“, landed on TIME’s Best Inventions of 2025, and built an investor list that reads like a celebrity party guest list; Kris Jenner, Hailey Bieber, Sheryl Sandberg, etc...
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| Subscribers | Engagement | 77 | Monthly Web Visits | ||
|---|---|---|---|---|---|
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Authors
The writers behind this newsletter.
dissecting fashion & tech from a technical & product lens + a little bit of culture
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