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The Spade

Ray Carpenter

Digging up football data visualizations

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues175Founded3 years agoLast Issue6 days ago
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Latest Issues

501: Scoring NFL QBs on a Dartboard

Good morning everyone,

I am back from some nice time off and once again in your inbox discussing football analytics. Today we’re covering the world of darts since the US Darts Masters is this week. The world’s best dart throwers (darters?...

6 days ago
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2

Paid Subscriptions to The Spade Are Paused Indefinitely

Good morning everyone and happy Friday,

Usually I’m in your inboxes on Friday mornings with coding tutorials, but today I have an announcement. I’ve made the decision to pause paid subscriptions to The Spade indefinitely and un-paywall all...

19 days ago
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13 Personnel is So Hot Right Now

Good morning everyone,

I’m here to provide a data primer on the hottest buzz-words of the 2026 NFL off-season: 13 personnel. I’ve finally decided to dedicate a weekly write-up about this after hearing a mysterious quote from Chicago Bears...

21 days ago
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Tutorial: Football Data Engineering Part 4 - Airflow & SQLite

More data engineering in your inbox

Good afternoon everyone and happy Friday,

25 days ago
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Paid

Giving out Red Cards to NFL Players

Good morning everyone,

The World Cup starts next week and I’ve got a serious case of soccer fever. So for this week’s write-up we’re diving into a fictional world where the NFL has yellow and red cards like soccer.

The Spade: A Football...

a month ago
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  • Ray Carpenter

    Data engineer, writing about football and other sports on a newsletter here called The Spade.

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