The Sports Marketeer
Amar Singh, Subomi, Jonathan WilsonSports marketing, content & culture, from Amar Singh
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 44 | Subscribers | Read | thesportsmarketeer.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Bigger than F1: Why Sir Lewis Hamilton is sport's most marketable athlete
The most liked Formula One-related Instagram post of all time is not a moment related to on-track success. It’s not a driver crossing the chequered flag and clinching a world title. Nor is it a team claiming a Constructors’ Championship. ...
The Ruler or the Jester? How thinking more like a brand can help a football club grow its fanbase
Football is the single greatest shared passion on the planet.
Confronting the Far Right: The role of sport in troubled times
Across the UK, the US, and beyond, anti-immigration rhetoric and far-right ideologies have marched into the mainstream.
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Authors
The writers behind this newsletter.
I'm Amar, SVP for Content and Creative at MKTG and Professor in Football Content & Marketing at the Football Business Academy. A former journalist, I now write and podcast about all things sports marketing, content and culture.
Marketing Specialist. Building a community @hustlesmartuk. Hustle & Motivate \ud83c\udfc1
Football writer and co-host of the It Was What It Was and Libero podcasts.
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