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Artwork for The Sports Marketeer

The Sports Marketeer

Amar Singh, Subomi

Sports marketing, content & culture, from Amar Singh

Platform
Substack
PricingOnly free issues
PublishesWeeklyIssues36
SubscribersRead thesportsmarketeer.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

The most memorable sports marketing moments in 2024

It’s that time of year again, where we look back and reflect on the most commendable activations or campaigns.

3 months ago
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1

Podcast: A voice for change - Azeem Rafiq on racism and reform in cricket

This special episode features a session I ran at MKTG Sports + Entertainment’s London office recently, with the former professional cricketer and anti-racism campaigner Azeem Rafiq.

3 months ago
2
0

Vinicius Jr, Simone Biles, Travis Kelce and more: A closer look at the world's most marketable athletes

There was a time when an athlete’s marketability was quite a straight forward concept to understand.

4 months ago
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X-Rated: Once a hub for sports fandom, the platform formerly known as Twitter reminds us why it's now a no-go zone for serious brands

X, or the platform formally known as Twitter, has been intrinsic to my day-to-day working life for at least 16 years now.

7 months ago
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9

Authors

The writers behind this newsletter.

  • Amar Singh

    I'm Amar, SVP for Content & Comms at sports marketing agency MKTG and Professor in Football Content & Marketing at the Football Business Academy.

  • Subomi

    Marketing Specialist. Building a community @hustlesmartuk. Hustle & Motivate \ud83c\udfc1

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