The Sports Marketeer
Amar SinghSports marketing, content & culture, from Amar Singh
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 50 | Founded | 4 years ago | Last Issue | 23 days ago |
| Active | |||||
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thesportsmarketeer.substack.comLatest Issues
France's World Cup mission: Julien Laurens on Mbappé, Zidane, and what's really at stake for Les Bleus
France goes into the 2026 Fifa World Cup as one of the favourites.
Finalists in 2022, champions in 2018, and boasting one of the most talented squads in the tournament, Les Bleus are looking dangerous, led by captain and talisman Kyli...
What this World Cup means to Brazil: Tim Vickery on the lost generation, Ancelotti, and the end of Jogo Bonito
Brazil hasn’t won a World Cup in 24 years.
That fact looms over this episode and Brazilian football itself ahead of this summer’s World Cup.
There is now a generation of Brazilians old enough to vote, drink, and have children of thei...
94 million photographs: Inside the London warehouse holding the FIFA World Cup's history
I spent the formative years of my working life as a newspaper journalist. These were the days of newsrooms that smelled of coffee and a particular sort of energy, which I can only describe as ‘deadline panic’, filled the air.
The comp...
Cricket's coming home
It’s 1992. I’m at school, having lunch with some friends.
I sense someone is standing behind me.
“I can’t believe you lot won,” snarls a boy from my year who I didn’t care much for.
He was a bully. Larger than most and physically...
Lessons from Nike and how to find your purpose in sport
I talk about Nike a lot because I’m interested in brands.
I like to understand them, deconstruct their positioning and see how they bring this to life through their output.
Not many brands do this as consistently and clearly as...
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| Subscribers | Engagement | 67 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
I'm Amar, SVP for Content and Creative at MKTG and Professor in Football Content & Marketing at the Football Business Academy. A former journalist, I now write and podcast about all things sports marketing, content and culture.
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