Sports marketing, content & culture, from Amar Singh
Platform | Substack | Pricing | Only free issues | Publishes | Weekly |
---|---|---|---|---|---|
Issues | 28 | Subscribers | Read | thesportsmarketeer.substack.com |
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Purpose-driven marketing has grown in prominence in sport in recent years, with a host of brands and sponsors looking to channel their values through partnerships.
As we reach the end of 2023, I thought I would take the opportunity to look back at some of my favourite moments and activations in sports marketing from the year.
For close to two decades, Robert Earnshaw was the fleet-footed striker with an eye for goal who delighted fans with his instinctive finishing and acrobatic celebrations.
Lionel Messi has been named the world’s most marketable athlete by Sports Pro.
Other publications recommended by the authors of this newsletter.
The writers behind this newsletter.
I'm Amar, SVP for Content & Comms at sports marketing agency MKTG and Professor in Football Content & Marketing at the Football Business Academy. more
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