The Sports Marketeer
Amar SinghSports marketing, content & culture, from Amar Singh
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 33 | Subscribers | Read | thesportsmarketeer.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
X-Rated: Once a hub for sports fandom, the platform formerly known as Twitter reminds us why it's now a no-go zone for serious brands
X, or the platform formally known as Twitter, has been intrinsic to my day-to-day working life for at least 16 years now.
It didn't come home for England, but which brands found the back of the net?
Hello, from a rather wet and particularly miserable England.
Podcast: Euro 2024 marketing and media check-in with Daniyal Khan and Minal Modha
How are fans engaging with Euro 2024?
VIDEO: Mark Goldbridge, Shebahn Aherne and TikTok's Arthur Guisasola explore the content creator effect and Gen-Z
For brands and rights holders in sport interested in future-proofing themselves and unlocking new revenue streams, understanding how to connect and engage with Gen-Z audiences is vital.
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Authors
The writers behind this newsletter.
I'm Amar, SVP for Content & Comms at sports marketing agency MKTG and Professor in Football Content & Marketing at the Football Business Academy. more
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