
Sports marketing, content & culture, from Amar Singh
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 47 | Founded | 4 years ago | Last Issue | 4 months ago |
| Active | |||||

It’s 1992. I’m at school, having lunch with some friends.
I sense someone is standing behind me.
“I can’t believe you lot won,” snarls a boy from my year who I didn’t care much for.
He was a bully. Larger than most and physically...
I talk about Nike a lot because I’m interested in brands.
I like to understand them, deconstruct their positioning and see how they bring this to life through their output.
Not many brands do this as consistently and clearly as...
The sudden urge to set goals or resolutions. The feeling that a fresh start is just around the corner. The quiet panic of realising New Year’s Eve needs a plan.
It can only mean one thing.
That’s right. The highly-anticipated rel...
“The Democrats don’t matter. The real opposition is the media. And the way to deal with them is to flood the zone with shit.” - Steve Bannon, 2018
If you ever get the overwhelming sense that everything is changing faster than you ca...
The most liked Formula One-related Instagram post of all time is not a moment related to on-track success. It’s not a driver crossing the chequered flag and clinching a world title. Nor is it a team claiming a Constructors’ Championship....
Subscribers, engagement, traffic and sponsorship for The Sports Marketeer.
| Subscribers | Engagement | 66 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
I'm Amar, SVP for Content and Creative at MKTG and Professor in Football Content & Marketing at the Football Business Academy. A former journalist, I now write and podcast about all things sports marketing, content and culture.
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