The Sports Marketeer
Amar Singh, Subomi, Jonathan WilsonSports marketing, content & culture, from Amar Singh
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 40 | Subscribers | Read | thesportsmarketeer.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Power, politics and the rise of the FIFA World Cup with Jonathan Wilson
The World Cup has always been about far more than football.
Inside Carlsberg and Liverpool FC’s legendary partnership with global sponsorship director Louise Bach
For this episode of The Sports Marketeer, I caught up with Louise Bach, Global Sponsorship Director at Carlsberg, about the brand’s iconic 30+ year partnership with Liverpool FC.
Dopamine disruption: Instant gratification is driving the evolution of sport
We live in an age of instant gratification.
The Big Super Bowl LIX review: From Kendrick Lamar to Nike to the NFL's unstoppable rise
On the latest episode of The Sports Marketeer podcast we took a deep dive into the Super Bowl, through the lens of marketing, content and culture.
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Authors
The writers behind this newsletter.
I'm Amar, SVP for Content and Creative at MKTG and Professor in Football Content & Marketing at the Football Business Academy. A former journalist, I now write and podcast about all things sports marketing, content and culture.
Marketing Specialist. Building a community @hustlesmartuk. Hustle & Motivate \ud83c\udfc1
Football writer and co-host of the It Was What It Was and Libero podcasts.
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