The Storyline
Noémie KempfDeux fois par mois, je décrypte la stratégie d'une marque iconique, pour comprendre comment elle est devenue une référence culturelle.
| Platform |  | Pricing | Freemium |
|---|---|---|---|
| Publishes | Weekly | Issues | 177 |
| Subscribers | Read | thestoryline.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
La co-création avec les clients comme boussole : helios 🧭
Bienvenue aux lecteurices qui nous ont rejoint depuis la dernière édition ! ! Dans chaque newsletter, je décortique les secrets de la stratégie d’une marque de référence, pour t’aider à créer une marque culte ✨
Du ROIstique à l’iconique, histoire d’une transformation 🐛🦋 Hey Harper
Comment une marque s'est taillé la part du lion dans l'univers (saturé) de la bijouterie
Du secret bien gardé au business communautaire 🍄 Chasseurs de Champignons
Data analyse, communauté & morilles : la success story (improbable) de Chasseurs de Champignons
Le secret de Patagonia : rester droit dans ses bottes, et fidèle à sa parole ✨
Comment la célèbre marque outdoors est passée de marginale à iconique
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Authors
The writers behind this newsletter.
A journalist & author based in France, I explore ideas around the future of brands, storytelling & the intersection of tech and sociology.
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