The Sweat Lookbook
Lee Glandorf, megha, Katherine BrittReflections on Sport and Style
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 111 | Founded | 2 years ago | Last Issue | 8 days ago |
| Active | |||||
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thesweatlookbook.substack.comLatest Issues
Run Girlies, Race Whimsy and the Relentless Rise of FP Movement
Hi! There are a lot of new folks here thanks to my Ali on the Run appearance this week. You’ve arrived at a good time! It’s The Sweat Lookbook’s second anniversary. (The traditional gift for which is cotton. Ideal! Vintage tee, here I come....
What the Cool Girls are Wearing to Golf
I’ll admit, I’ve wanted to cover golf on here for a bit, but struggled to find my way into the sport, due to well, baggage. Golf was a big part of my childhood. My father, a former football player, channeled his competitive energy into the...
A Short History of the Track Short
The track short is trending. From Donni’s silk taffeta version to Imogen & Willie’s textured nylon, Cos’s satin, and Asos’s pinstripe offering, the 3-inch curved hem, contrast-piped short is the foundation of today’s sporty-frilly look.1
I...
What the Cool Girls are Wearing to Play NCAA Softball
Bubble braids, bows & a full beat
It’s been a running-heavy spring over here on The Sweat Lookbook, so this week we’re switching things up! I’ve been eager to take a closer look at softball style for a while, and the NCAA Women’s College W...
On's Investment in Sprinters is an Investment in Style
One thing I’ve been dwelling on this week – post-Satisfy x Adidas brouhaha – is what the hubbub reveals about diverging consumer psychographics within running. For a long time, the concept of the “real runner” has stalked the sport – as if...
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Authors
The writers behind this newsletter.
A runner and brand builder with a lot to say about women’s sports and fashion. \ud83d\udccdBoston
sf-based florist, technologist, cyclist, and runner. i try to see the sunset every day.
Writing about athletic culture, business strategy, and the brands that win both. Otherwise, running / cycling / cheering on women in sport.
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