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brand news, deep-dives, hot takes, and the occasional interview from a former founder & brand lover every week.

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Substack
PricingOnly free issuesPublishesWeekly
Issues43Founded2 years agoLast Issue19 days ago
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Latest Issues

No. 040: Brands are going a bit bananas this summer 🍌

Happy Thursday!

We’re 3/3 so far this month!!

Here is everything I’m loving in the brand world this week.

Curious what you’re into.

Have a great weekend!!

xx

Sabena

🧲 OBSESSION OF THE WEEK

Brands love a fruit muse: a couple of...

19 days ago
24
8

No. 039: The Hailey Jean is Gap's "don't call it a comeback" moment

Hello again & happy Thursday!

I hope you enjoy this week’s edition. Lots of fun things happening in the brand world and of course, my take on what it all means.

As always, let me know what you think!!

Hope you’re having a great summer s...

a month ago
37
4

No. 038: The humble gas station is getting the Erewhon treatment

Hi!

Happy Friday! I’m SO excited to be back in your inboxes :)

I took a little hiatus since I had a baby (which is the best!) but I missed writing this newsletter so much.

I hope you enjoy this week’s edition which is chock full of fun...

a month ago
27
12

No. 037: Apple is really hoping Gen Z thinks they're cool again

Hi —

Happy Friday! I’m back. I’m trying to be more consistent. It’s hard. Life is busy!

But as always, I’m grateful you’re here!!!

I’m due with our first baby in 11 (!) days (it’s a boy!), so trying to get an issue or two out before the...

5 months ago
24
3

No. 036: The Official 2026 Trend Report

Happy 2026!

I took the holidays off from Brandiose for some much needed R&R, but I’m excited to kick the year off with a bang with a jam-packed edition.

I recognize it’s nearly the end of January — but in my book, it’s still early enough...

7 months ago
163
15

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Authors

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  • Sabena \ud83e\ude84

    Marketing at Sephora. former Cofounder of BOXFOX. Loves hyper-specific gifts and nerding out on brands. ✨

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