The Traverse
Travis ClarkTraversing the business of franchises and fandom.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 105 | Founded | 3 years ago | Last Issue | 23 days ago |
| Active | |||||
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travisclark.substack.comLatest Issues
Nobody knows how to watch anything anymore
“Michael” (Lionsgate)
The Gist
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From the reaction to the new “Resident Evil” trailer to the hoopla over the “Mario” and “Michael” reviews, media literacy is dead.
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Fandom has become an engine of mass hysteria, which could set...
Alamo problems
“28 Years Later: The Bone Temple” (Sony)
The Gist
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Alamo Drafthouse Cinema is alienating its most loyal customers, including me, with unnecessary changes.
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I’ve canceled my Season Pass membership and won’t be returning any tim...
Mario rot
The Gist
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The Rotten Tomatoes critic score for “The Super Mario Galaxy Movie” has sparked debate over the gap between critical and audience consensus.
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But Rotten Tomatoes doesn’t capture any nuance, and is bad for the movie bu...
The great sequel debate
“Project Hail Mary” (Amazon MGM)
The Gist
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“Project Hail Mary” is a box-office hit, and reports indicate Amazon is interested in a sequel.
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Unfortunately, some of the biggest “original” post-pandemic hits don’t automatically t...
Marvel math
“Spider-Man: Brand New Day” (Sony)
The Gist
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“Avengers: Doomsday” and “Dune: Part Three” are both still scheduled for the same day. Should Disney be worried?
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“Spider-Man: Brand New Day” broke trailer viewing records apparentl...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Traverse.
| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Former entertainment reporter for Business Insider.
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