The Uncertainty Mindset (soon to become tbd)
Vaughn TanOn not-knowing—what it is, how it affects us, and how to relate to it—and other stuff.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 135 | Founded | 7 years ago | Last Issue | 3 months ago |
| Active | |||||
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uncertaintymindset.substack.comLatest Issues
River crossing (wk 9/2026)
Hello friends,
Seven weeks since the last time I wrote, during which I went into the field in Guangzhou, Bangkok, and Okinawa before coming to France to run a strategy retreat for a client. Now, I’m hiding under a rock and finally getting...
Writing with machines (wk 3/2026)
Hello friends,
Washington, DC (4 January, 2026).
Last Friday, I talked separately to two old friends (both writers) about writing with machines. For a proposal, I’d just unscientifically reviewed my writing on uncertainty in the last year...
Multiples (wk 1/2026)
Hello friends,
Happy new year. Recent events compel me to remind you that idk (the world’s first and only tool for learning how to be productively uncomfortable) is once more available in Europe and the US.
The Can Can Sale at ShopRite o...
Boring and uncomfortable (wk 52/2025)
Hello friends,
Crass commercialism: idk, the world’s first and only tool for learning how to be productively uncomfortable, is once more available in Europe and the US! Read more below about why cultivating productive discomfort is essenti...
Going online (wk 48/2025)
Hello friends,
Back now in Singapore, where it’s surprisingly cool and not unbearably humid.
Last week in Marseille, I wanted a book that I knew was in one of the dozens of boxes scattered around the apartment. (Jasper Morrison’s The Goo...
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Authors
The writers behind this newsletter.
Author of The Uncertainty Mindset. Fellow at the Singapore Government Centre for Strategy Futures; honorary associate professor of strategy at UCL; Harvard PhD.
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