The Visible Practitioner
Darlene KillenDarlene Killen writes The Visible Practitioner, a Substack documenting Generative Engine Optimization (GEO) and AI visibility for small businesses, tested live on her aromatherapy newsletter MoonInMental.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 36 | Founded | 7 months ago | Last Issue | 10 days ago |
| Active | |||||
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thevisiblepractitioner.comLatest Issues
I Asked AI to Recommend Newsletters Like Mine
The Visible Practitioner: building the category list that AI engines could not find.
Last week I asked ChatGPT, Perplexity, Gemini, Google AI Mode, and Claude one thing. Is there a Substack about astrology and aromatherapy. Not one of them...
I Promised You the Ugly Numbers
The Visible Practitioner cold retest: thirty questions, four mentions, dated and on the record.
The test
On June 12 I asked five AI tools about my own business. ChatGPT, Perplexity, Gemini, Google’s AI search, and Claude. Six question...
I Thought I Cracked AI Visibility. I Didn't.
The Visible Practitioner: testing what AI actually recommends, not just what it repeats back.
ChatGPT, Claude, Gemini, Google AI, Perplexity had no idea my business existed. So I fixed it. Or I thought I did.
I ran the whole setup that’s...
Why AI Recommends Your Competitors Instead of You
TL;DL
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I tested one private sailing charter the way a real customer shops. Eight searches, three engines, 24 runs across ChatGPT, Google AI Mode, and Claude.
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The scores split: ChatGPT found it once, Google four times, Claude three....
What The Visible Practitioner Did for Lifting The Mood in 21 Days
21 days ago, ChatGPT had no idea Lifting The Mood existed.
Today? It shows their full product lineup with prices.
Same story on Gemini. Same on Claude.
Google? Built them an info panel from scratch.
The Visible Practitioner: 21 days...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Visible Practitioner.
| Subscribers | Engagement | 65 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Darlene Killen writes two Substacks: MoonInMental, an evidence-based, trauma-informed aromatherapy newsletter for nervous system regulation, and The Visible Practitioner, on GEO and AI visibility for small businesses. Featured in Homes & Gardens.
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