Weekly marketing tips, strategies, and thoughts that help wineries thrive online. Written and curated by Heather Daenitz of Craft & Cluster.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 143 | Founded | 3 years ago | Last Issue | 5 days ago |
| Active | |||||
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winemarketingfieldguide.comLatest Issues
See You in Monterey (I'll Be the One With the Baby)
The 2027 DTC Wine Symposium program just released, and I am super duper excited!
Full disclosure: I’m on the Steering Committee for this conference and am moderating one of the sessions, so I have a certain level of bias here, BUT I promis...
The Afterparty is Where Community Thrives
This was the first year that World of Pinot Noir did not host their weekend-long grand tasting, and while I don’t lament the loss of the grand tasting itself (see my thoughts on this in my article “Why Niche Wine Festivals Are the Future of...
A Local's Guide to the Santa Ynez Valley, Courtesy of... Banana Republic???
Earlier this year, I wrote a piece called "Why Hiring a Non-Wine Creator Is Really Fucking Smart," making the case that the people best positioned to bring new audiences to your brand often aren't wine people at all. Then this spring I saw...
Content creation isn't hard when your job is cool
When I was working as a Viticulture Generalist (a made-up title because I wore many hats) for a vineyard management company, my supervisor told me that I needed to divide my time evenly among the three departments I worked for and "just mak...
How to Write a Winery Newsletter People Actually Read
There are very few winery newsletters I read regularly. Most of the time, and especially these days, they read like they were written by a robot, either of the literal AI/ChatGPT variety or the figurative corporate mumbo jumbo variety. Both...
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I help wineries tell the true stories behind their brands with beautiful photos & social media! \ud83d\udcf8 2025 Wine Photographer of the Year
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