The Wine Marketing Field Guide
Heather DaenitzWeekly marketing tips, strategies, and thoughts that help wineries thrive online. Written and curated by Heather Daenitz of Craft & Cluster.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 131 | Founded | 2 years ago | Last Issue | 3 months ago |
| Active | |||||
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winemarketingfieldguide.comLatest Issues
Bottle Porn
During the spring, I get a lot of requests for bottle shots and lifestyle photos. It’s relatively quiet in the vineyard and winery, and most wineries have had their first bottling of the year, so we are prepping for new wine club and distri...
Why Hiring a Non-Wine Creator is Really Fucking Smart
At this year’s Unified Wine Symposium, I had the pleasure of speaking on a panel called “Rooted in Story: The Need for a New Generation of Agricultural Storytellers” alongside my favorite person, Jason Haas of Tablas Creek (who moderated),...
DTC + Unified 2026 Recap
I went to two symposiums back-to-back last month — DTC Wine Symposium 2026 and Unified Wine Symposium — and now that I’ve had a little time to rest (read: a few days), I am ready to share my thoughts on how the wine industry can stop eating...
Extending the Pleasure of Wine Beyond the Tasting Room with Dan Petroski of Massican Winery
Season 2: Episode 13
Photo Courtesy Dan Petroski
In this episode of the Wine Marketing Podcast, I’m joined by Dan Petroski, founder and winemaker of Massican Winery. We talk about how his background in publishing shaped the way he app...
My Friend Did a Pop Up Wine Event at an Arcade Two Years Ago
The wine industry is stuck in a rut. We sit here doing the same shit over and over again, even though we know it doesn’t work the way it used to.
Now, I know that winemaker dinners and wine club parties have worked in the past, and it’s n...
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I help wineries tell the true stories behind their brands with beautiful photos & social media! \ud83d\udcf8 2025 Wine Photographer of the Year
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