The Wine Marketing Field Guide
Heather DaenitzWeekly marketing tips, strategies, and thoughts that help wineries thrive online. Written and curated by Heather Daenitz of Craft & Cluster.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 136 | Founded | 3 years ago | Last Issue | 7 days ago |
| Active | |||||
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winemarketingfieldguide.comLatest Issues
Stop Telling Your Story
A couple of weeks ago, I sat down with Barbara Fitzgerald for Masterclass US Wine Market, part of the Italian Wine Podcast network. If you want to listen to the whole thing, you can find it here or just search for it on your favorite podcas...
Under the Influence
In January, I spent two days at the DTC Wine Symposium in Monterey speaking on two panels and co-facilitating a workshop about influencer partnerships in the wine industry. The following week, I was on a panel at Unified called “Rooted in S...
I've Become Obsessed With Threads
I talk a lot on here about how much I love Instagram. As a consumer, business owner, and marketing consultant for wineries, I believe it has something for everyone. But lately, another social media platform has taken hold of me: Threads....
Your Trade & Media Page SUCKS
Since going on maternity leave, I’ve been doing a lot of marketing audits (because they are a manageable way for me to help wineries while navigating the naptime and feeding schedule of my 3-month-old son.
As part of that process, I’ve be...
The Long Game
Wine is a slow beverage.
Grapevines take years to mature enough to bear enough fruit to make them profitable. Fermentation can’t be rushed. Some wines need a decade or more in the cellar before they’re ready to open. And, at least for me,...
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| Subscribers | Engagement | 73 | Monthly Web Visits | ||
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I help wineries tell the true stories behind their brands with beautiful photos & social media! \ud83d\udcf8 2025 Wine Photographer of the Year
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