The Wine Marketing Field Guide
Heather Daenitz, Sonja MagdevskiWeekly marketing tips, strategies, and thoughts that help wineries thrive online. Written and curated by Heather Daenitz of Craft & Cluster.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 102 | Subscribers | Read | winemarketingfieldguide.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
What's the Price of a Pour?
So, I just read Matt Kettman’s piece in the Santa Barbara Independent about Tensley Wines dropping their tasting fees to $1, and I was surprised to feel an immediate tug in two contrary directions about it.
How many emails is too many?
Last week, I talked about my own personal frustration with how few emails I was getting from the allocation I’m on the waitlist for. One email a year that’s basically a “better luck next year, pal” is exceedingly frustrating for a nosy lady...
I'm Still on the Waitlist
Last month, I got my annual “better luck next time” email from Saxum, a wait-listed allocation model winery on the Central Coast. The email, as ever, was short and to the point: I signed up in 2022, the waitlist is usually 4-5 years, and I ...
We Need to Stop Talking About How Shit the Wine Industry Is Doing
Last week I learned a new-to-me term: Henny Penny. It’s in reference to Chicken Little, who runs around saying that the sky is falling!
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Authors
The writers behind this newsletter.
I help wineries tell the true stories behind their brands w/ beautiful photos & social media!
A Living Anthology of Santa Barbara Wine Country.
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