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Thinking About Behavior

Elina Halonen

Deep dives into behavioural science—decoding complex research into digestible insights for anyone curious about how human decisions shape the world around us.

Platform
Substack
PricingOnly free issuesPublishesDaily
Issues45SubscribersRead thinkingaboutbehavior.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

From mnemonic to mechanism: what really makes EAST work?

The EAST framework has become one of the most widely used tools in behavioural design. Praised for its simplicity and practicality, EAST has shaped interventions in public health, policymaking, and service delivery by offering a clear messa...

7 months ago
2
0

Simplicity in behavioural science: reflections on EAST and beyond

Michael Hallsworth recently published a thoughtful reflection on the continued relevance of the EAST framework, arguing that simplicity offers resilience in a complex world. To illustrate his point, he reaches for a memorable metaphor: EAST...

7 months ago
8
0

Tesla’s fall from status symbol to a social liability

By now, we’ve all seen the headlines: Tesla’s stock price is sliding, its sales are shrinking in key markets, and its once-loyal customers are distancing themselves—sometimes literally, with bumper stickers that read “I bought this before E...

7 months ago
1
0

Ep. 6: Deep Dive into Social Norms

What do we really mean when we say something is a social norm? And why do some norms hold on—even when nobody seems to like them?

8 months ago
4
0

Authors

The writers behind this newsletter.

  • Elina Halonen

    Behavioural Strategist | BeSci, AI & Systems Thinking

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