
Deep dives into behavioural science—decoding complex research into digestible insights for anyone curious about how human decisions shape the world around us.
| Platform | Pricing | Only free issues | Publishes | Daily | |
|---|---|---|---|---|---|
| Issues | 45 | Subscribers | Read | thinkingaboutbehavior.substack.com |
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The EAST framework has become one of the most widely used tools in behavioural design. Praised for its simplicity and practicality, EAST has shaped interventions in public health, policymaking, and service delivery by offering a clear messa...
Michael Hallsworth recently published a thoughtful reflection on the continued relevance of the EAST framework, arguing that simplicity offers resilience in a complex world. To illustrate his point, he reaches for a memorable metaphor: EAST...
By now, we’ve all seen the headlines: Tesla’s stock price is sliding, its sales are shrinking in key markets, and its once-loyal customers are distancing themselves—sometimes literally, with bumper stickers that read “I bought this before E...
What do we really mean when we say something is a social norm? And why do some norms hold on—even when nobody seems to like them?
Other publications recommended by the authors of this newsletter.
The writers behind this newsletter.
Behavioural Strategist | BeSci, AI & Systems Thinking
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