Thinking About Behavior
Elina HalonenDeep dives into behavioural science—decoding complex research into digestible insights for anyone curious about how human decisions shape the world around us.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 45 | Founded | 2 years ago | Last Issue | a year ago |
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thinkingaboutbehavior.substack.comLatest Issues
From mnemonic to mechanism: what really makes EAST work?
The EAST framework has become one of the most widely used tools in behavioural design. Praised for its simplicity and practicality, EAST has shaped interventions in public health, policymaking, and service delivery by offering a clear messa...
Simplicity in behavioural science: reflections on EAST and beyond
Michael Hallsworth recently published a thoughtful reflection on the continued relevance of the EAST framework, arguing that simplicity offers resilience in a complex world. To illustrate his point, he reaches for a memorable metaphor: EAST...
Tesla’s fall from status symbol to a social liability
By now, we’ve all seen the headlines: Tesla’s stock price is sliding, its sales are shrinking in key markets, and its once-loyal customers are distancing themselves—sometimes literally, with bumper stickers that read “I bought this before E...
Ep. 6: Deep Dive into Social Norms
What do we really mean when we say something is a social norm? And why do some norms hold on—even when nobody seems to like them?
This episode explores the architecture of social norms through the work of Cristina Bicchieri, drawing on not...
Ep. 5: The Choice Triad
This episode introduces the choice triad model—a transdisciplinary framework that integrates strategic design, behavioural science, and systems thinking. Originally proposed in “Choice posture, architecture, and infrastructure: systemic beh...
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Authors
The writers behind this newsletter.
Behavioural Strategist | BeSci, AI & Systems Thinking
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