Thinking About Behavior
Elina HalonenDeep dives into behavioural science—decoding complex research into digestible insights for anyone curious about how human decisions shape the world around us.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 47 | Founded | 3 years ago | Last Issue | 20 days ago |
| Active | |||||
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thinkingaboutbehavior.substack.comLatest Issues
Healthcare has a culture too
Imagine a patient attending an oncology appointment with two family members. The clinician directs every question to the patient and asks the relatives to wait while treatment options are discussed. From the clinician’s perspective, this pr...
How culture shapes what we remember
Ask someone to describe an important childhood memory and you are unlikely to receive a neutral report of an event. You will hear a version organised around what seemed worth noticing at the time, what was discussed afterwards, what the per...
From mnemonic to mechanism: what really makes EAST work?
The EAST framework has become one of the most widely used tools in behavioural design. Praised for its simplicity and practicality, EAST has shaped interventions in public health, policymaking, and service delivery by offering a clear messa...
Simplicity in behavioural science: reflections on EAST and beyond
Michael Hallsworth recently published a thoughtful reflection on the continued relevance of the EAST framework, arguing that simplicity offers resilience in a complex world. To illustrate his point, he reaches for a memorable metaphor: EAST...
Tesla’s fall from status symbol to a social liability
By now, we’ve all seen the headlines: Tesla’s stock price is sliding, its sales are shrinking in key markets, and its once-loyal customers are distancing themselves—sometimes literally, with bumper stickers that read “I bought this before E...
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Authors
The writers behind this newsletter.
Behavioural Strategist | BeSci, AI & Systems Thinking
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