All about the activation and application of behavioural science in the real world
Platform | Substack | Pricing | Only free issues | Publishes | Weekly |
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Issues | 158 | Subscribers | Read | frontlinebesci.com |
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In partnership with Ayla Shiblaq for political science analysis & commentary
Why are things sometimes awkward? We have all experienced interactions that are, well, awkward. And these unfortunate, awkward moments can sometimes forever be available online, such as the moment in 2017 when the Oscar for Best Picture was...
The term gaslighting has seen a massive surge in use in recent years. The dictionary Merriam-Webster noted a 1,740% increase in searches for the term on its site, recently naming it their Word of the Year. Politicians accuse their opponents...
When Shakespeare famously asked 'what's in a name', the inference was that a name was not as important as the properties of the person or thing being named. But perhaps this, in fact, is reflective of Shakespeare's world, which was arguably...
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Applying Behavioural Science
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