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Frontline BeSci

Colin Strong

All about the activation and application of behavioural science in the real world

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Substack
PricingOnly free issuesPublishesWeekly
Issues200Founded6 years agoLast Issue10 days ago
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Latest Issues

What happened to our common world?

There has been a lot of speculation about the apparent loss of a shared culture, the sense that we once inhabited a common world, or what has been called a ‘monoculture’. Today, the discussion goes, we seem to live in separate cultural worl...

10 days ago

After COM-B

At a recent behavioural science conference for practitioners in London it was striking how many of the projects being presented had used COM-B as their organising logic. In fact, it’s hard to think of any other behavioural framework that ha...

15 days ago

Failure: When reality refuses the story

In September 2026, the UK’s air traffic control system experienced two technical failures in just two weeks. One resulted in more than 2,000 flights being cancelled and the other at NATS’ Prestwick centre created further delays and cancella...

22 days ago
2

Failure: When reality refuses the story

In September 2026, the UK’s air traffic control system experienced two technical failures in just two weeks. One resulted in more than 2,000 flights being cancelled and the other at NATS’ Prestwick centre created further delays and cancella...

2 months ago
1

From Triggers to Tipping Points

Much of the time, as practitioners, we talk about behaviour in terms of ‘triggers’: the event that prompts someone to review their pension, go to the doctor or do something as seemingly simple as changing their choice of cereal. It certainl...

2 months ago
3

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  • Colin Strong

    Applying Behavioural Science

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