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Frontline BeSci

Colin Strong, Lucy Neiland, Luana de Mattos Gabriel

All about the activation and application of behavioural science in the real world

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Substack
PricingOnly free issuesPublishesWeekly
Issues178SubscribersRead frontlinebesci.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

The new language of the feed

To the online uninitiated, people can seem to be speaking in code. On TikTok, “unalive” has replaced “death.” Sex becomes “seggs,” porn is “corn,” whilst a vast array of emojis stand in for words that are at risk of being flagged by algorit...

2 months ago
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From wages to walls

Once wealth and legitimacy were grounded in the workplace but today, it seems increasingly clear that the domestic environment has become the new frontier. Our homes, via property, inheritance, and housing markets, represent new battle line...

2 months ago
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When norms breakdown

At the Ryder Cup golf competition in the US, player Rory McIlroy became a lightning rod for the crowd, pushing well beyond the sport’s usual boundaries of civility. From the very first tee, the official MC whipped the audience into chanting...

2 months ago
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Flags in the feed

If you drive around the small town of Royston, in the UK’s Hertfordshire countryside but close to Cambridge and London, you quickly see a huge number of lampposts festooned with Union Jacks and St George's flags. The BBC names Billy Crotty,...

3 months ago
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Authors

The writers behind this newsletter.

  • Colin Strong

    Applying Behavioural Science

  • Lucy Neiland

    Applying an ethnographic lens to healthcare and financial services research

  • Luana de Mattos Gabriel

    Cognitive scientist and innovation consultant, passionate about leveraging emerging trends, behavioural science, and service design to create future-ready solutions.

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