Table For One
Durva MathureThe field guide for founders building alone. Tactics, essays, and community for solo founders. New posts Tuesdays and Fridays.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 18 | Founded | 3 months ago | Last Issue | 4 days ago |
| Active | |||||
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oneplease.substack.comLatest Issues
You Are Probably Handing The Wrong Things To AI
Shezaar was a B2B marketplace that helped fashion brands get value from the inventory they were least proud of, the past-season runs, the misfits, the returns, by predicting the price each piece could actually sell for. The clever part was...
I Hired Nine People And Fired Four Of Them
Earlier this week I posted two seemingly opposing views about hiring within a few hours of each other. One said that if you start solo, you should not plan to stay solo forever. The other said most founders hire too soon and pay for it in s...
Vibe Coding Lab #3: The Agent That Finds Your Best Distribution Channel
Somewhere around my sixth month of building Shezaar, I was posting on LinkedIn, Instagram, TikTok, Substack, and Reddit because every founder I knew had a presence on at least one of them and I had no better way to figure out where I should...
Trying To Be Everywhere Is Why You're Nowhere
Posting on five platforms is not a strategy. It is a slow way to burn out.
You know the feeling. You are trying to put in consistent effort on Instagram and LinkedIn and Substack. There is a LinkedIn post half written in one tab, a video y...
Permission To Quit
One afternoon, just four months ago, when I was looking at my startup’s finance tracker and contemplating how to fund the next month, I suddenly received an email. Out of more than 10,000 applicants worldwide, eBay’s Circular Fashion Fund h...
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Authors
The writers behind this newsletter.
Helping solo founders be disgustingly productive. Tactics, frameworks, and the parts most operators leave out from someone who has been there.
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