Paddock Project
Tiggy Valen, Will ColahanThe business of Formula 1.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 46 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||
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tiggyvalen.substack.comLatest Issues
Monaco 2026
For much of its history, Monaco has traded on a fantasy.
That’s done the heavy lifting, because the racing itself often gives us very little. The cars have outgrown the streets, the drivers tend to file around in formation, and many of us...
Two Houses, One Grid
Gucci announced its Alpine F1 title partnership on May 27th, a little over week before the first-ever “Louis Vuitton Grand Prix de Monaco.”
PR teams at companies spending a rumored $150 million don’t accidentally schedule press releases fo...
Canada 2026
Round 5 of 22: an iconic race, a rough broadcast, and BTS with Williams
I would move to Montreal in a heartbeat. I lived here for a month in 2023 while training for a cross-country ski race, which included lapping Circuit Gilles Villeneuve...
F1 Has Become an IP Business. Now What?
An analysis of the licensing playbook and the existential question hanging over it
The Disney x F1 Academy collection drops Thursday in Montreal. I’ll be there in person and can’t wait to report back on all things Canadian GP next week.
The Making of a Special Livery
VCARB has made special liveries their signature. CEO Peter Bayer broke down for me how they actually work.
Every Formula 1 car has a livery. The paint scheme, the colors, the logos, the way a team presents itself on track. It’s even mandat...
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Exploring the business of Formula 1.
Exploring the business and culture of sport
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