The Paddock Journal
The Paddock Journal, Molly Elizabeth Agnew, Isabelle Knevett, Sarah Beakey, Débora Wernke (Bee), Will Colahan, Off to the Races, Sport All WeekWhere fashion meets motorsports. Commentary, think pieces, editorials and more about the intersection of motorsports and style. Founded by fashion photographer Esme Buxton, with weekly guest writers and journalists.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 156 | Founded | a year ago | Last Issue | 5 days ago |
| Active | |||||
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thepaddockjournal.substack.comLatest Issues
Does Formula 1 Really Have Good Female-Focused Merchandise?
Women have the potential to change the way traditional sports merchandise is viewed. But how is F1 merchandise keeping up with the steady growth of its female fanbase?
In 2024, Formula 1 was named the world’s most popular yearly sporting s...
How Revolut is Using Sports Sponsorship to Accelerate Its Growth Strategy
Last year, UK-founded fintech giant Revolut publicly launched an aggressive growth strategy. The key milestones laid out by the digital banking platform were bold and explicitly clear: to target 100 million customers globally by mid-2027, o...
Ferrari's Alba Larsen is Just Getting Started
Imagery: Ash Narod for The Paddock Journal. Larsen wears Ferrari Style in all images.
Three months ago, ahead of the first race of the F1 Academy season in Shanghai, we sat down with Ferrari racing driver Alba Larsen to find out how the 17...
The Cost of Fandom: Are Fans Being Priced Out of Sport?
McLaren’s new Papaya Membership promises to bring fans closer to the team, for a price. But as the cost of following F1 continues to climb, how much is too much to ask of fans?
There’s no denying that the world of Formula 1 is built for th...
From Race Tracks to World Cups: Betty Glover on Life Covering Sport's Biggest Stages
Betty Glover didn’t think she could possibly fall further in love with Formula 1. But then, at the Australian Grand Prix, the first race of this season, she presented the F1TV race broadcast for the very first time. “I was on the grid doing...
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| Subscribers | Engagement | 76 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Where fashion meets motorsports. Commentary, think pieces, editorials and more about the intersection of motorsports and style. Founder & Creative Director: Esme Buxton With weekly guest writers
Sports, Culture, Fashion Journo
aussie writer/editor in london - fashion, politics and culture nerd
Discussing the Formula 1 partnerships that are driving the sport, championing fan engagement & creating lasting impact.
blending brand strategy & motorsport passion to design better experiences — brazilian service designer \ud83c\udde7\ud83c\uddf7✨
Exploring the business and culture of sport
Formula 1 Weekend Packages for Female Fans \ud83c\udfce️ All Inclusive Luxury Experiences \ud83c\udfc1 Next Stop: Mexico \ud83c\uddf2\ud83c\uddfd Sharing Stories from the Grid, Tips for Traveling to Formula 1 Races, City Guides and more \ud83c\udfce️
Sports content & culture
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