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Where fashion meets motorsports. Commentary, think pieces, editorials and more about the intersection of motorsports and style. Founded by fashion photographer Esme Buxton, with weekly guest writers and journalists.

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Issues149Foundeda year agoLast Issue6 days ago
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Latest Issues

The Hidden Logic Behind the Formula 1 Calendar

F1 runs one calendar made of five race types, each with its own audience, price, and reason to exist.

In the coming weeks, Formula 1 will publish its 2027 calendar. Under Liberty Media, the calendar has become more than just a list of date...

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Turning Attention Into Habit: Can Formula 1 Retain Its New Audience?

A few weeks ago, a post on X, previously Twitter, from a broadcast presenter who is no longer directly involved in Formula 1 sent the motorsport timeline into chaos for a day. For several hours, it was arguably the most talked-about moment...

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Silverstone: Step Inside The Paddock Journal's Atelier at the British Grand Prix

In partnership with Pop-Up Hotel, The Paddock Journal hosted an atelier showroom at both the Monaco and British Grand Prix, creating a space dedicated to fashion culture in Formula 1. From morning yoga sessions to boozy parties underneath t...

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Alessandra Gio Is Sewing for the Season

When Lewis Hamilton announced he was joining Ferrari, Alessandra Gio had nobody to tell. Her family did not follow Formula 1, neither did most of her friends back in Fort Lauderdale. So, she opened the TikTok app and posted her reaction to...

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Has Formula 1 Shifted From Commercial Powerhouse to Entertainment Engine?

How F1 has strategically embraced its position as a global entertainment platform, not just a sports league.

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Authors

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  • The Paddock Journal

    Where fashion meets motorsports. Commentary, think pieces, editorials and more about the intersection of motorsports and style. Founder & Creative Director: Esme Buxton With weekly guest writers

  • Molly Elizabeth Agnew

    Sports, Culture, Fashion Journo

  • Isabelle Knevett

    aussie writer/editor in london - fashion, politics and culture nerd

  • Sarah Beakey

    Discussing the Formula 1 partnerships that are driving the sport, championing fan engagement & creating lasting impact.

  • Débora Wernke (Bee)

    blending brand strategy & motorsport passion to design better experiences — brazilian service designer \ud83c\udde7\ud83c\uddf7✨

  • Charlotte Quinn

    I love watching fast cars and talking about it. Follow for more.

  • Will Colahan

    Exploring the business and culture of sport

  • Off to the Races

    Formula 1 Weekend Packages for Female Fans \ud83c\udfce️ All Inclusive Luxury Experiences \ud83c\udfc1 Next Stop: Mexico \ud83c\uddf2\ud83c\uddfd Sharing Stories from the Grid, Tips for Traveling to Formula 1 Races, City Guides and more \ud83c\udfce️

  • Adriana Campos-Korn

    Motorsport girl with a fashion agenda

  • Sport All Week

    Sports content & culture

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