The Paddock Journal
The Paddock Journal, Molly Elizabeth Agnew, Isabelle Knevett, Sarah Beakey, Débora Wernke (Bee), Tom Brown, Will Colahan, Faith Thiam, Sport All WeekWhere fashion meets motorsports. Commentary, think pieces, editorials and more about the intersection of motorsports and style. Founded by fashion photographer Esme Buxton, with weekly guest writers and journalists.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 162 | Founded | a year ago | Last Issue | 3 days ago |
| Active | |||||
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thepaddockjournal.substack.comLatest Issues
From Milan to Monza: Inside the Tifosi Pilgrimage
Every September, thousands of Ferrari fans descend on Milan before making the pilgrimage to Monza. Here, we follow the red trail through Italy’s fashion capital, from aperitivo to grid.
Where it all begins
When Fandom Becomes Identity
Before Lewis Hamilton drove a single race for Ferrari, one photo was already generating value for the team. Hamilton dressed in red, standing next to a Ferrari F40, was enough to turn his arrival into a commercial event. A Sponsorlytix anal...
How do you build a Formula 1 team that lasts?
What Cadillac and Audi's first half-seasons reveal about how to stay in the race and establish a Formula 1 team.
New Formula 1 teams are rare. Why? Because F1 cars are complex, and getting them race-ready requires the right people, drivers...
Think Formula 1 Team Principals Have Always Been Men? Think Again
Team Principals come in different forms. Some are born in the garage and ascend to the position through their engineering expertise - think Ross Brawn, Andrea Stella or Fred Vasseur. Others, a little further back in history, were Team Princ...
A Different Race: Formula E’s Road Leading the Future of Motorsport
Inside the brilliance of the most sustainable sport in the world.
Formula E is far more than just an electric version of Formula 1. Sure, comparisons will always follow the series. After all, it’s a single-seater world championship series...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Paddock Journal.
| Subscribers | Engagement | 76 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Where fashion meets motorsports. Commentary, think pieces, editorials and more about the intersection of motorsports and style. Founder & Creative Director: Esme Buxton With weekly guest writers
Sports, Culture, Fashion Journo
aussie writer/editor in london - fashion, politics and culture nerd
Discussing the Formula 1 partnerships that are driving the sport, championing fan engagement & creating lasting impact.
blending brand strategy & motorsport passion to design better experiences — brazilian service designer \ud83c\udde7\ud83c\uddf7✨
32 year old Londoner; a lover of a knitted polo, an Old Fashioned and, of course, Formula 1.
Exploring the business and culture of sport
Burnt-out law fresh grad, and motorsports content creator.
Sports content & culture
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