Tokyo Unfolded’s Substack
Tokyo UnfoldedMy personal Substack
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 165 | Founded | a year ago | Last Issue | 10 days ago |
| Active | |||||
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tokyounfolded.substack.comLatest Issues
In Praise of the Orange Baton
Visitors to Japan often notice the people standing outside construction sites and roadworks, waving orange batons, bowing at pedestrians, and directing people around obstacles that sometimes look, from the outside, as if they barely qualify...
Green Beer, Green Tea, Green Feelings
There is clearly a matcha boom. Apparently, outside of Japan. You see it everywhere now. Matcha drinks in cafés where nobody can pronounce the Japanese menu item but everybody can take a very good photo of it. Here’s a recipe for matcha may...
Not Just Stationery: The Surprisingly Perfect Manga Souvenir from Tokyo
Manga is a huge global business, though the exact size depends on how broadly you define it. Recent estimates vary, but manga and anime IP together were valued at around ¥4.08 trillion in 2023, of which ¥2.23 trillion came from Japan and ¥1...
A Fine Mess of Water, Concrete, and History
Edo, Tokyo’s former name, was not a city that happened to have rivers. It was a city built by them.
Before Tokyo became a city of train lines, transfer apps, and people speed-walking through stations with one AirPod missing, Edo moved by w...
In Praise of Small Light
What kind of light do you imagine when you think of Japanese spaces? Maybe soft light through paper screens. A room with tatami mats. A low table. A shadow in the corner that seems intentional rather than neglected. A lamp made of washi pap...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Tokyo Unfolded’s Substack.
| Subscribers | Engagement | 77 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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A biweekly newsletter with info on Tokyo restaurants, events and other stuff.
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