Tokyo Unfolded’s Substack
Tokyo UnfoldedMy personal Substack
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 163 | Founded | a year ago | Last Issue | 8 days ago |
| Active | |||||
Read this Newsletter
tokyounfolded.substack.comLatest Issues
Not Just Stationery: The Surprisingly Perfect Manga Souvenir from Tokyo
Manga is a huge global business, though the exact size depends on how broadly you define it. Recent estimates vary, but manga and anime IP together were valued at around ¥4.08 trillion in 2023, of which ¥2.23 trillion came from Japan and ¥1...
A Fine Mess of Water, Concrete, and History
Edo, Tokyo’s former name, was not a city that happened to have rivers. It was a city built by them.
Before Tokyo became a city of train lines, transfer apps, and people speed-walking through stations with one AirPod missing, Edo moved by w...
In Praise of Small Light
What kind of light do you imagine when you think of Japanese spaces? Maybe soft light through paper screens. A room with tatami mats. A low table. A shadow in the corner that seems intentional rather than neglected. A lamp made of washi pap...
The subway racist
It’s the fifth Sunday - so I can write whatever I want - today it’s not so much fun. I have witnessed and heard about quite a lot of incidents with tourists - and here’s one of mine - a more harmless one - maybe will discuss the more violen...
Yesterday's Weather - May 2026
On the last day of each month, I send out Yesterday’s Weather: a small round-up of things worth seeing, doing, or accidentally wandering into in and around Tokyo. It borrows shamelessly from Swissmiss’s Friday Link Pack just with more Tokyo...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Tokyo Unfolded’s Substack.
| Subscribers | Engagement | 77 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
A biweekly newsletter with info on Tokyo restaurants, events and other stuff.
Frequently Asked Questions
How can I access the email archive for Tokyo Unfolded’s Substack?
You can find recent issues that have been published by Tokyo Unfolded’s Substack on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Tokyo Unfolded’s Substack have?
To see how many people subscribe to Tokyo Unfolded’s Substack, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Tokyo Unfolded’s Substack?
Newsletter advertising can be extremely effective when it's done right. Before you pitch Tokyo Unfolded’s Substack as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like Tokyo Unfolded’s Substack?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Tokyo Unfolded’s Substack using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to Tokyo Unfolded’s Substack?
Scroll up to where it says Related Newsletters to see other publications like Tokyo Unfolded’s Substack. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact Tokyo Unfolded’s Substack?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.