Reletter
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Streetwear through a (desperately needed) feminist lens: essays, shopping guides, and cool-girl Q&As from all corners of the streetwear + sneaker industry

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Substack
PricingOnly free issuesPublishesWeekly
Issues37Founded5 years agoLast Issue4 months ago
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Latest Issues

Your Vintage Activewear Moodboard Is Missing Something

PROLOGUE: If you didn’t buy yourself a coffee today, donate that money to Stand With Minnesota instead. If you did, skip your coffee tomorrow and donate. Rinse and repeat every day with me.

If you find what’s happening (+ what’s BEEN happ...

4 months ago
150
3

In Search of a Not-Boring Puffer Jacket

A significant hurdle in my personal style journey was coming to terms with the fact that I am not a Wool Coat Girl.

I wanted to be one so badly. After buying, trying, and reselling at least three different wool coats, I admitted defeat and...

4 months ago
4

When Did Movie Merch Get This Serious?

Call it recency bias, call it an uneventful year for streetwear, but the anything-but-humble Marty Supreme track jacket is shaping up to be one of the most memorable garments of 2025. Not since Barbie have I felt so smothered with marketing...

5 months ago
6
5

The Tomboy Gift Guide

I am a glassy-eyed consumer of just about any gift guide to cross my desk, but I don’t think I’ve ever actually gifted something from one. Most seem to leapfrog between stocking stuffers and bank-breakers — does your mom want a single tube...

6 months ago
5

Let’s Be More Critical of Collaborations

No matter what corner of the fashion internet you call home, you’ve probably set a collab-drop-related iPhone alarm this month. Industry leaks and news feeds have been as fast-paced (and Mad Libs-sounding) as the regular news lately, with l...

7 months ago
8

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  • giovanna ione

    Tomboy-in-chief. LA streetwear journalist and D1 hater. Words in Hypebeast, Input, CR, etc.

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