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Streetwear for the non-hypebeasts.

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Substack
PricingOnly free issuesPublishesWeekly
Issues47Founded6 years agoLast Issue7 days ago
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Latest Issues

De Facto Fashion Movies: Jackass

Welcome to De Facto Fashion Movies, a film club for works that are too often left out of the “fashion movie” conversation. This meeting’s subject: the Jackass cinematic universe.

Thanks to a weekend of bad weather and a TikTok of The High...

7 days ago
3

What Are People Wearing at the LA Farmers Market?

The best street style in LA isn’t found on Friday afternoons along Melrose Avenue, shuffling from checkout line to checkout line in the sun. It’s not on Sunset Boulevard on Saturday nights, aura-farming from the curb over $20 glasses of Ere...

17 days ago
4
3

Watches for Not-Watch-People

Few corners of the fashion backrooms feel as disorienting as the watch community.

It’s a dizzying, pay-to-play echo chamber of hyper-specific styles, modifications, specifications, and collaborations.

When I managed the social strategies...

a month ago
3

The Great Sweat-flation

If beauty is pain, comfort is wealth.

Over the past few years, a handful of cult-favorite brands have skyrocketed to the mainstream by aggressively pushing hoodies and sweatpants as their hero products — with a combined price point that ri...

a month ago
3

Everything I Wore To Work This Summer

Pouring one out for a season well-spent lugging my big-girl bag, treading the sweaty-pits-to-stifling-AC pipeline, and attempting to stifle the clip-clop of cowboy boots down a silent linoleum hallway.

Vintage Lakers T-shirt, vintage pins...

2 months ago
2
2

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Authors

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  • giovanna ione

    Tomboy-in-chief. LA streetwear journalist + marketer. D1 hater. Prev Complex, Hypebeast, Input, CR, etc. // [email protected]

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