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Tom @ The Genie House

Tom Weiss

Tom Weiss on marketing, advertising, artificial intelligence, and the future of consumer research

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues25SubscribersRead thegeniehouse.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Beyond the Algorithm: How AI Can Enhance, Not Replace, Creative Strategy

There’s too much hype and fear around the impact of AI in the creative sector. Despite the hype, AI is not about to replace human creativity. Instead, it offers tools to empower creative teams, making the creative process more data-informed...

16 days ago
0
0

Can we make AI advertising privacy safe?

It’s no longer up for debate that AI is going to reshape the advertising operates. But unless we’re going to have another round of Cambridge Analytics style scandals, we need AI to not only be privacy safe, but to take a privacy first appro...

23 days ago
0
0

Road testing Google's NotebookLM

Over the weekend, I road-tested Google’s latest and greatest AI data exploration tool, trying to determine whether we really have our robot assistant researcher yet.

a month ago
1
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Resistance Is Futile: Embracing Change in Media Measurement

I had a great day today at CIMM’s NYC Summit. Amongst the talk of edit rules and deduplicated reach, it still seems to be all about the content.

a month ago
3
0

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Authors

The writers behind this newsletter.

  • Tom Weiss

    Advertising and marketing effectiveness. CTO and Chief Data Scientist.

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