Tom @ The Genie House
Tom WeissI don't write on here very often anymore, but when I do, you'll get to read Tom Weiss on marketing, advertising, artificial intelligence, and the future of consumer research
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 45 | Subscribers | Read | thegeniehouse.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Better Input, Faster Decisions
Most companies don’t need more dashboards. They need better data for decision-making.
I’ve Seen This Transition Before
When I first started working, in the early 1990s, I joined a team building X-ray detectors for electron microscopes. These weren’t general-purpose machines. They were specialised scientific instruments where the X-rays emitted by a sample f...
The Most Interesting Consumer Surveys Are the Ones Humans Will Never Take
For decades, survey design has been dictated by the tolerance of the human respondent, not by the needs of the business. Every instrument is a compromise. Keep it short. Keep it simple. Keep it linear. Avoid repetition. Avoid complexity. Av...
Will 2026 be the last year of the annual cycle?
Annual research has never really been a strategy; it’s a workaround. Brand trackers, segmentation refreshes, customer studies, and planning inputs. They follow an annual cycle because that was the pace of change. They were annual because th...
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Authors
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Advertising and marketing effectiveness. CTO and Chief Data Scientist.
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