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TRUST-able

Robin Good
Tens of paid subscribers

Curation-based authority-building strategies for experts and consultants

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues104Founded8 years agoLast Issue3 days ago
Active

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robingood.substack.com
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Latest Issues

✪ What Wins Attention Loses Trust - #89

The editorial tactics that make you look like an expert are also the ones that quietly make you harder to trust.

The signals that win attention online and the signals that build trust are mostly not the same, and often they pull in opposit...

3 days ago
3

🔖 Thinking in Public: Making Your Judgment Visible - Deep Reads #04

Thinking in public is the practice of making the reasoning behind a finished work visible: the context, sources, influences, criteria, alternatives, rejections, failures and changes of mind that shaped it.

My central claim is that, in an e...

10 days ago
5

✪ How to Test, Compare, and Recommend What Works, for Whom, and When: The Bruce Lee Method - #88


I help experienced independent consultants, advisors and small expert-led firms that already deliver valuable work, but whose online presence fails to show why their expertise is different and worth paying for.



I...

17 days ago
6

✪ 12 New Tools for the Independent Expert Toolstack - #87

Some of the most useful tools I discover are not the famous ones everyone already knows.

They are often small, often built by independent developers, and designed to solve one specific problem without asking you to change the way you work...

23 days ago
7

🔖 Expensive Signals: Why the Choices That Cost You Most Are What People Trust - Deep Reads #03

When AI can produce plausible expertise on-demand, the one thing left that your customers will happily pay for is your very specific, personal judgment.

Five articles, one direction:

Knowledge has suddenly become very cheap. Simply produ...

a month ago
10
1

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  • Robin Good

    I help experts and small firms show why their expertise is different and worth paying for.

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