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TRUST-able

Robin Good
Tens of paid subscribers

Curation-based authority-building strategies for experts and consultants

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues107Founded8 years agoLast Issue4 days ago
Active

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robingood.substack.com
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Latest Issues

✪ What I Think, Who I Read - #92

I have just put a new page online: What I Think, and Who I Read.

If you have just found my work, you can see, in a few minutes, the main things I believe about trust, credibility and curation, and some of the people who I read or have ins...

4 days ago
3
3

✪ Liquid Content: From Articles to Resources People Keep Using - #91

We may be entering an age in which publishing also means making what you know available as pieces that people, and machines, can assemble around a need you never anticipated.

Build knowledge resources, tools and apps from what you’ve...

11 days ago
5

✪ The Sync Button Test: Is AI-Assisted Writing Still Writing? #90

In essence

This is a piece about what actually makes a piece of work yours, now that a machine can do part of it for you.

I learned to DJ by hand as a boy, then came back to it forty years later and found a button, Sync, t...

18 days ago
7
11

✪ What Wins Attention Loses Trust - #89

The editorial tactics that make you look like an expert are also the ones that quietly make you harder to trust.

The signals that win attention online and the signals that build trust are mostly not the same, and often they pull in opposit...

25 days ago
7
2

🔖 Thinking in Public: Making Your Judgment Visible - Deep Reads #04

Thinking in public is the practice of making the reasoning behind a finished work visible: the context, sources, influences, criteria, alternatives, rejections, failures and changes of mind that shaped it.

My central claim is that, in an e...

a month ago
5

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  • Robin Good

    I help experts and small firms show why their expertise is different and worth paying for.

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