Unlocking The Agentic Web Economy
nekudaExplore the future of the agentic web with nekuda.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 41 | Founded | 2 years ago | Last Issue | 14 days ago |
| Active | |||||
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nekuda.substack.comLatest Issues
Google Doubles Down on WebMCP at I/O, Amazon Launches Alexa-as-a-Service
TL;DR:
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At I/O 2026, Google announced moving WebMCP from a prototype into a public origin trial - meaning any website will now officially expose tools to in-browser agents like Gemini, with browser support out of the gate.
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Reminder...
Should Merchants Build a Dedicated Website for AI Agents?
TL;DR
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Merchants keep asking whether they should build a separate AI-agent version of their site or subdomain (agents.brand.com, Markdown-for-Agents, etc.). Our answer today: probably not.
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There’s no public evidence that Google, Op...
🚨 Breaking 🚨 Google added a new “Agentic Browsing” category to Lighthouse.
We’re one week out from Google I/O. Big announcements are expected around Chrome and agentic commerce - and just ahead of the event, we caught an interesting change to Lighthouse in the wild that probably hints at what’s coming to Chrome an...
👻 Agentic Commerce Ghosts are Currently Traveling Through Your Website
TL;DR
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AI assistants like Gemini in Chrome are now sitting alongside users on your website, answering their questions, comparing you to competitors, and shaping conversion decisions — all invisibly.
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We call it Dark On-Site AI Acti...
What Amazon Shipped in Rufus Is Bigger Than It Looks
TL;DR
Amazon just shipped Scheduled Actions in Rufus — the first mainstream version of async commerce. Agents running in the background, watching prices, tracking restocks, surfacing gift ideas around birthdays. The feature opens up a new...
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Building the agentic web economy.
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