Utópica Research
Gaël Thomé, Ed PerromatUn laboratorio aplicado sobre la evolución de los sistemas comerciales en la era de la IA. Observamos, construimos y documentamos cómo cambian la venta, el go-to-market, la coordinación humana y la toma de decisiones
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 33 | Founded | 4 years ago | Last Issue | 5 days ago |
| Active | Language |  Spanish | |||
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El verdadero punto de partida de la agentización
“Agentizar” se está convirtiendo en el nuevo término mágico.
Como antes “digital transformation”.
Como después “data-driven”.
Como ahora “AI-powered”.
Todos quieren agentizar su negocio.
Pero casi nadie sabe qué significa realmente....
La negociación de mañana: Cuando ambos ya lo saben todo.
Hoy: el punto de partida
Imaginemos la escena dentro de cinco años.
Un acuerdo B2B de varios millones. Los dos agentes de IA han trabajado sobre precio óptimo calculado, cláusulas comparadas con 200 contratos similares, BATNA de cada p...
Presentamos Atlas
Hoy presentamos Atlas, un nuevo producto de Utópica Research diseñado para ayudar a los equipos comerciales a trabajar con todo el conocimiento acumulado alrededor de sus clientes.
Atlas transforma emails, reuniones, documentos, conversaci...
El modelo SaaS no está muriendo.
Durante veinte años, el SaaS vendió licencias porque le vendía a humanos.
Una licencia = un usuario = una tarifa.
Simple, auditable, defendible.
Pero en un mundo donde agentes IA empiezan a ocupar workflows en lugar de humanos, la licen...
La venta B2B no va a desaparecer.
La venta B2B no está muriendo. Está perdiendo su parte más débil: el intercambio de información básica. Lo que queda es la parte más difícil: ayudar a varios humanos a tomar juntos una decisión riesgosa.
Gartner confirmaba en marzo de 2026...
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