GrowthOps by Vuk
VukExploring the science of MarTech & Retention. Former Retention lead at Delivery Hero, Careem/Uber. Now demystifying growth strategies as Founder @ GrowthOps
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 4 | Founded | 3 years ago | Last Issue | 2 years ago |
| Active | |||||
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thegrowthops.substack.comLatest Issues
Optimizing Growth: Selecting Metrics and Leveraging High-Value Moments in CRM
Photo by Ricardo Rocha on Unsplash
Intro
Diving into discussions with founders and growth marketing leads recently, we often found ourselves up to our necks in CRM and retention marketing metrics. The core of our debates? Two main que...
Simplifying Segmentation: RFM Essentials
Photo by Kvalifik on Unsplash
Let’s talk about segmentation and why it’s a fundamental strategy in marketing that involves dividing a broad customer base into smaller groups with similar characteristics, needs, or behaviors. It's crucial b...
Maximizing Retention: The Real Impact of Growth Marketing
Let’s start with what is Growth Marketing. I know it was confusing for me in the early days. So, growth marketing is a modern approach that goes beyond traditional marketing. It uses data, creativity, and technology to grow businesses. Unli...
Navigating the Complexities of Your MarTech Stack
TL;DR of “Navigating the Complexities of Your MarTech Stack”
MarTech, or marketing technology, has transformed from automating simple tasks to becoming a crucial link between diverse business functions. While the potential is immense,...
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